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Compare Lytics CDP vs Hive Marketing Cloud

Comparison Summary

For Lytics CDP vs Hive Marketing Cloud comparison, Our AI algorithm looked at 2370 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Lytics CDP and Hive Marketing Cloud to solve their respective business needs.

Pros and cons of Lytics CDP and Hive Marketing Cloud

Lytics CDP is more suited to businesses that require Advertisement with E-Mail and Engagement Management with Website where as Hive Marketing Cloud is focused towards Engagement Management and Collaboration .

logo Lytics CDP

Focus area

Software Failure Risk

  • medium

logo Hive Marketing Cloud

Focus area

Hive Marketing Cloud is better than Lytics CDP for

Software Failure Risk

  • medium

About

Customer Data Platform to understand what your customers really want

Customer Insight and Engagement Platform

Age

2012

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

50

55

Total Goals
(we found evidences for)

12

14

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


segmentation and targeting


campaign management


personalized marketing



lifetime value management


loyalty management

identify target customers


content management


social media management

engaging on social media


customer feedback management


helpdesk management



training & onboarding



database marketing


generation of new leads



social media marketing


communication management

sending & publishing communications


lead qualification

lead qualification: technographic


performance management


sales document management


workflow management




products & pricelist management


business development


competitive intelligence




account management



category management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Launch new products

  • Improve brand engagement

  • Improve internal communications

  • Build brand awareness

  • Scale best practices

  • See 9 more
  • Acquire customers

  • Increase customer life time value

  • Improve efficiency

  • Improve internal communications

  • Enhance customer relationships

  • Improve brand engagement

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Shorten ramp up time

  • Improve visibility

  • Launch new products

  • Build brand awareness

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more
  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting