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Lob Print & Mail vs SAP Emarsys Customer Engagement: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Lob Print & Mail low Failure Risk for SAP Emarsys Customer Engagement low
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Comparison Summary

This comparison report of Lob Print & Mail vs. SAP Emarsys Customer Engagement is based on a specific set of business needs and context. The comparison uses 2634 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lob Print & Mail and SAP Emarsys Customer Engagement

Lob Print & Mail, SAP Emarsys Customer Engagement, Broadridge Distributed Marketing Solution, Total Expert, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lob Print & Mail covers Engagement Management with Omnichannel, Direct Marketing, Workflow Management, Social Media Management, etc.

SAP Emarsys Customer Engagement focuses on Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.

"I was very skeptical when we first moved this mail work out of house and in retrospect it was absolutely critical to letting us focus on our mission in a more scalable, consistent way. " - Michael Morisy

"Emarsys allows us to build all of our templates and logic for different campaigns, which increases the effectiveness of the strategies we are rolling out. We can also use the Strategic Dashboard to inspire designs for our loyalty program as well as ...analytics from Customer Lifecycle to understand more about our customers. We are now able to run several automated targeted programs and send many ad-hoc campaigns without a hassle. We are looking forward to building more campaigns and generating more revenue through the Emarsys platform. " - Erica Lau

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lob Print & Mail

Focus area

Software Failure Risk

  • low

logo SAP Emarsys Customer Engagement

Focus area

SAP Emarsys Customer Engagement is better than Lob Print & Mail for

Software Failure Risk

  • low

About

Automated Direct Mail Platform to Program and control direct mail just like email

Personalized omnichannel experiences that the customers deserve

Age

2013

2000

Financials

SERIES B

SERIES B

Business Need

Total Processes
(we found evidences for)

49

66

Total Goals
(we found evidences for)

13

14

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (42)

Read Reviews (195)

engaging and following up

Read Reviews (30)

Read Reviews (112)

direct marketing

Read Reviews (23)

Read Reviews (3)

workflow management

Read Reviews (19)

Read Reviews (8)

social media management

Read Reviews (12)

Read Reviews (16)

social media analytics

Read Reviews (12)

Read Reviews (6)

sales document management

Read Reviews (11)

Read Reviews (5)

digital signature

Read Reviews (10)

Read Reviews (1)

contract management

Read Reviews (0)

Read Reviews (2)

campaign management

Read Reviews (10)

Read Reviews (17)

products & pricelist management

Read Reviews (7)

Read Reviews (1)

training & onboarding

Read Reviews (7)

Read Reviews (7)

loyalty management

Read Reviews (5)

Read Reviews (35)

customise loyalty program

Read Reviews (4)

Read Reviews (11)

identify target customers

Read Reviews (1)

Read Reviews (4)

generation of new leads

Read Reviews (4)

Read Reviews (1)

lead qualification

Read Reviews (4)

Read Reviews (1)

lead qualification: technographic

Read Reviews (3)

Read Reviews (0)

communication management

Read Reviews (4)

Read Reviews (32)

sending & publishing communications

Read Reviews (3)

Read Reviews (28)

tracking & monitoring communications

Read Reviews (1)

Read Reviews (2)

segmentation and targeting

Read Reviews (3)

Read Reviews (15)

channel management

Read Reviews (1)

Read Reviews (2)

personalized marketing

Read Reviews (0)

Read Reviews (13)

lifetime value management

Read Reviews (0)

Read Reviews (11)

helpdesk management

Read Reviews (0)

Read Reviews (12)

content management

Read Reviews (0)

Read Reviews (6)

social media marketing

Read Reviews (0)

Read Reviews (5)

customer feedback management

Read Reviews (0)

Read Reviews (4)

creating contact list

Read Reviews (0)

Read Reviews (2)

contact list management

Read Reviews (0)

Read Reviews (4)

creating contact list

Read Reviews (0)

Read Reviews (2)

influencer marketing

Read Reviews (0)

Read Reviews (2)

conversion management

Read Reviews (0)

Read Reviews (2)

international marketing

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Launch new products

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve internal communications

  • See 10 more

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • omnichannel

  • e-mail

  • mobile

  • social media

  • text SMS

  • website

  • offline

  • newsletter

  • point of sale

  • Facebook

  • promotions

  • video

  • phone calls

  • mobile app

  • games

  • channel partners

  • LinkedIn

  • mass media

  • television

  • events

  • trade shows

  • display advertisement

  • user generated content

  • blogs

  • Instagram

  • review sites

  • Amazon

  • Doubleclick

  • See 25 more

  • omnichannel

  • e-mail

  • mobile

  • social media

  • text SMS

  • website

  • offline

  • newsletter

  • point of sale

  • Facebook

  • promotions

  • video

  • phone calls

  • mobile app

  • games

  • channel partners

  • LinkedIn

  • mass media

  • television

  • events

  • trade shows

  • display advertisement

  • user generated content

  • blogs

  • Instagram

  • review sites

  • Amazon

  • Doubleclick

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting