Lob Print & Mail vs. Klaviyo: Marketing Automation Solution Comparison 2025

Overview: Lob Print & Mail and Klaviyo as Marketing Automation Category solutions.

Lob Print & Mail and Klaviyo are both prominent players in the Marketing Automation space. While Lob Print & Mail shines in direct marketing and workflow management with a focus on large enterprises, Klaviyo excels in engagement and communication management, serving a wider array including smaller businesses. Understanding the breadth of features and customer support preferences can guide businesses in selecting the product that best fits their needs.

Lob Print & Mail: Lob’s direct mail API platform automates physical mail campaigns by integrating with your tech stack. Book a demo today to see how it works.

Klaviyo: Klaviyo enables intelligent email marketing, SMS, and automation for efficient growth. Customer data is turned into hyper-personalized messages that engage people.

Lob Print & Mail and Klaviyo: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Lob Print & Mail supports engagement management, direct marketing, and workflow management, aligning with operational needs like handling direct mail efficiently. read more →

Klaviyo excels in engagement management, communication and campaign management, focusing on enhancing customer outreach and engagement initiatives. read more →

Business Goals

Lob Print & Mail aids in acquiring customers, enhancing relationships, and entering new markets, aligning with businesses aiming to grow and diversify. read more →

Klaviyo helps increase sales, improve ROI, and enhance customer relationships, catering to businesses aiming for heightened revenue and customer value. read more →

Core Features

Lob Print & Mail offers analytics, custom reports, and compliance features, meeting the needs of enterprises requiring tailored reporting and data management. read more →

Klaviyo provides extensive integrations, custom reports, and analytics, meeting diverse user needs with a strong focus on data-driven insights. read more →

Vendor Support

Lob Print & Mail provides 24/7 email support with limited phone and chat options, reflecting a focus on consistent support for complex operations. read more →

Klaviyo offers robust 24/7 support with options that include email, chat, and phone, indicating a broad support strategy for varied customer needs. read more →

Segments and Industries

Lob Print & Mail is favored by large enterprises and industries like financial services and real estate, highlighting its suitability for large-scale operations. read more →

Klaviyo predominantly serves consumer goods and retail with a broad reach from large enterprises to small businesses, indicating its versatility. read more →

Operational Alignment

Lob Print & Mail integrates into workflows of large organizations, particular for industries with complex mailing needs. read more →

Klaviyo fits into operations with its scalable features, making it appealing for businesses of different sizes focusing on communication and marketing campaigns. read more →