Listrak and ScriptRunner, An In-Depth Comparison 2026

Comparison Summary

Listrak: Listrak's Cross-Channel Marketing Automation Platform is trusted by 1,000+ leading brands for email marketing and SMS mobile messaging. Customer insights and cross-channel orchestration are key features.

ScriptRunner: Scriptrunner simplifies PowerShell automation and management. It enhances efficiency by providing tools for script execution and monitoring.

This comparison report of Listrak vs. ScriptRunner is based on a specific set of business needs and context. The comparison uses 1844 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Listrak and ScriptRunner

Listrak, Acoustic Campaign, ReSci, etc., belong to a category of solutions that help Email Marketing, whereas ScriptRunner belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Listrak covers Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.

ScriptRunner focuses on Workflow Management, Sales Document Management, Training & Onboarding, Helpdesk Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Listrak and ScriptRunner: Best activities based on customer satisfaction


Listrak in Action: Unique Activities

What Are the key features of Listrak for Engagement Management?
Listrak offers retailers a comprehensive marketing platform that empowers them to engage customers through multiple channels, including email, social media, and in-store interactions. The platform uses artificial intelligence, predictive analytics, and machine learning to deliver personalized messages and automate marketing processes, driving customer engagement and increased revenue. The platform's limitations include inconsistent account executive follow-up.
"...Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval...." Peer review
How does Listrak facilitate Campaign Management?
Listrak Campaign Management offers a comprehensive suite of email marketing capabilities, including list building, segmentation, automation, personalization, and analytics. It also allows for real-time product and content recommendations within email campaigns. Listrak's capabilities may be limited for marketers who require robust CRM functionality.
"...We use Listrak strictly for email marketing campaigns that are sent to our customers on a monthly basis...." Peer review by Taylor Patton, Email Marketing Manager, Success Continuing Education, Inc.
How efficiently Does Listrak manage your Helpdesk Management?
The helpdesk provides responsive and helpful support. It offers a variety of online resources. The help center's search functionality is limited.
"...I love how quickly you can get support's help (also your account manager helps greatly!)...." Peer review by User

ScriptRunner in Action: Unique Activities

What benefits does ScriptRunner offer for Workflow Management?
ScriptRunner automates and enhances JIRA workflows. It uses Groovy scripting to customize fields, create calculated fields, and automate tasks. The tool also helps manage workflows, centralize processes, and monitor operations.
"...Workflow Language ..." Webinar: PowerShell Security

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



campaign management

campaign analytics


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management


social media management

social media analytics

engaging on social media




contact list management


loyalty management

identify target customers



social media marketing


segmentation and targeting


promotion management


discount management


sales document management

contract management



lifetime value management



training & onboarding


customer feedback management

measuring customer satisfaction



lead qualification

lead qualification: behavioural


personalized marketing


workflow management


competitive intelligence


touchpoint management



conversion management


products & pricelist management


content management


generation of new leads


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Increase customer life time value

  • Improve digital and social presence

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve consistency

  • Build brand awareness

  • Increase average basket value

  • See 11 more
  • Scale best practices

  • Enhance customer relationships

Business Setting

Listrak ScriptRunner
Peer score 4.4 4.1
Peer insights 1733 111
Top industries
Retail 40.0%
Apparel & Fashion 38.0%
Consumer Goods 11.0%
Construction 60.0%
Computer Software 40.0%
SMB and Mid-Market 70.0% 63.0%
Enterprise 30.0% 38.0%
Pricing Listrak

News

Latest Listrak news

Listrak Announces Integration with Recharge

Listrak announced a new integration with Recharge, enhancing subscription management for retailers. This integration enables marketers to personalize messaging around subscription activities, improving retention and customer engagement. The collaboration allows event flows from Recharge to pass through Listrak, supporting personalized experiences and unlocking revenue opportunities across the subscription lifecycle.

09/08/2026 - source

Latest ScriptRunner news

ScriptRunner Unveils the First Independent Agentic Workflow Platform for Microsoft Ecosystems

ScriptRunner has launched a new workflow builder capability for Microsoft ecosystems, marking a shift towards advanced orchestration. This platform integrates with n8n technology to enable IT teams to visually create complex workflows, enhancing automation with AI-driven agentic capabilities. Key features include a visual workflow designer, stateful flow engine, and enhanced security measures, aiming to streamline IT operations and transition to an AI-centric model.

20/04/2026 - source