Comparison Summary
Introducing Inkit and Ortto
Inkit, Ortto, Oracle Responsys, Actito, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Inkit covers Campaign Management, Engagement Management with E-Mail, Channel Marketing with Omnichannel, Direct Marketing, etc.
Ortto focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Workflow Management with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Direct Mail Automation Software for Marketing & Retention
Marketing automation software to personalize the customer journey
Age
2017
Financials
PRIVATE
PRIVATE
Business Need
Total Processes
(we found evidences for)
46
86
Total Goals
(we found evidences for)
10
15
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Improve ROI
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Grow market share
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Enter new markets internationally or locally
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Increase sales & revenue
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Improve brand engagement
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Scale best practices
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Build brand awareness
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Improve consistency
- See 7 more
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Acquire customers
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Enhance customer relationships
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Enter new markets internationally or locally
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Increase sales & revenue
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Scale best practices
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Improve ROI
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Increase customer life time value
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Launch new products
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Build brand awareness
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Grow market share
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Improve internal communications
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Improve consistency
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Reduce bounce
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Improve efficiency
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Improve digital and social presence
- See 12 more
Top Channels
Channels Used
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e-mail
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website
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chat
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text SMS
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social media
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user generated content
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blogs
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Slack
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mobile
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newsletter
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Facebook
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phone calls
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mobile app
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omnichannel
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promotions
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offline
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trade shows
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point of sale
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video
- See 16 more
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e-mail
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website
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chat
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text SMS
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social media
-
user generated content
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blogs
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Slack
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mobile
-
newsletter
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Facebook
-
phone calls
-
mobile app
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omnichannel
-
promotions
-
offline
-
trade shows
-
point of sale
-
video
- See 16 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
