Infogram vs. Consensus: Comparing Best Authoring and Publishing Solutions 2026

Overview: Infogram and Consensus as Authoring and Publishing Category solutions.

Infogram: Infogram is an easy-to-use tool for creating infographics, reports, and maps. Beautiful, shareable visual content can be made interactively.

Consensus: Consensus, the leading demo automation platform, converts leads 4x faster and reduces sales cycles by 68%. Their interactive video platform helps create, send, and track pre-sales demos effectively.

This comparison of Infogram vs. Consensus draws on 2541 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Both Infogram and Consensus are commonly chosen for Lead generation for marketing campaigns.

Infogram also supports Public health data visualization, Social media campaign reporting, Real-time campaign data visualization, Interactive data visualization for news, etc.

Consensus also supports Demo automation for presales, Automated product demo delivery, Demo automation for sales enablement, Demo qualification for sales calls, etc.

Evidence shows that both products are used for Customer engagement, Lead generation.

Infogram also covers Data visualization, Content marketing, Content creation, Content publishing, etc.

Consensus also covers Sales enablement, Sales automation, Presales automation, Demo automation, etc.

Top use cases: Infogram vs Consensus

Use cases tied to Infogram and Consensus from verified data sources. Click any use case for supporting evidences.

Infogram
Consensus
Shared by both · Use cases
Infogram Consensus

Top Capabilities: Infogram vs Consensus

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Infogram
Shared
Consensus
Shared by both · Topics

Infogram only
Consensus only

Deployed Industries: Infogram vs Consensus

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Infogram
Shared
Consensus
Shared by both · Industries

Infogram only
Consensus only

Deployed Market Segments: Infogram vs Consensus

Share of peer evidence by company size for Infogram and Consensus. Each product segments add up to 100%. Click any segment for supporting evidence.

Infogram 100%
Consensus 100%

Infogram and Consensus: Best activities based on customer satisfaction


Infogram in Action: Unique Activities

What benefits does Infogram offer for Engagement Management?
Infogram provides tools for creating engaging and interactive infographics, reports, and dashboards, allowing users to track audience engagement. The platform enables visualization of data in compelling ways, boosting engagement with complex information. However, Infogram's engagement management capabilities are limited by the lack of features like full-screen media clips, which could further enhance interactivity.
"...Engagement with material...." Peer review by Administrator
How efficiently Does Infogram manage your Communication Management?
Infogram enables the creation of interactive data visualizations, including charts, infographics, maps, and reports. Users can publish content across multiple platforms and easily update published content with live data. While the platform offers features for streamlined content creation and publishing, it lacks advanced collaboration and analytics capabilities.
"...Infogram is a great solution if you want to create attractive social media posts and info-graphics...." Peer review by Sierra A
How can Infogram enhance your Social Media Management process?
Infogram enables users to create social media posts and visualizations that can be shared across various platforms. nThe tool provides templates and design options for crafting engaging content. nThe tool's limited social media integration necessitates manual sharing to different platforms.
"...Infogram is a great solution if you want to create attractive social media posts and info-graphics...." Peer review by Sierra A

Consensus in Action: Unique Activities

Why is Consensus the best choice for Content Management?
Consensus Content Management automates interactive product demonstrations, providing a central location for video content, email templates, and demo links. The platform delivers personalized content, tracks viewing analytics, and integrates with various sales and marketing tools. Limitations include the occasional challenges associated with video content creation and editing.
"...Business problems: -Inbound lead generation -Lead qualification -Educating all decision makers -Pre-sales education -Personalized marketing content Benefits: -Leads are being generated passively -Unique content is delivered automatically -Real-time analytics help our reps follow-up effectively -Shorter sales cycles -Increased close rates -Better engagement through out..." Peer review by Taylor J, Inside Sales Account Executive, Human Resources
How efficiently Does Consensus manage your Collaboration?
Consensus enables seamless collaboration by allowing users to share personalized demo videos. nUsers can easily track demo viewership and share videos within emails and outreach sequences.nThe platform facilitates collaboration by connecting to popular email clients and CRM systems.
"...It's super easy to share demo clips and be notified if they watch a video and especially to see when/if they share the video. ...." Peer review by Corey C., Account Executive, Computer Software
What Are the key features of Consensus for Generation Of New Leads?
Consensus generates new leads through automated discovery questions. It then presents personalized product information to prospects based on their interests. This facilitates lead qualification and pre-sales education, leading to increased engagement and shorter sales cycles.
"...Business problems: -Inbound lead generation -Lead qualification -Educating all decision makers -Pre-sales education -Personalized marketing content Benefits: -Leads are being generated passively -Unique content is delivered automatically -Real-time analytics help our reps follow-up effectively -Shorter sales cycles -Increased close rates -Better engagement through out..." Peer review by Taylor J, Inside Sales Account Executive, Human Resources
What Are the key features of Consensus for Account Management?
Consensus specializes in interactive demo automation software for B2B sales. Consensus aims to drive agreement among stakeholders within B2B buying groups through personalized demos. Consensus provides Sales Force Automation, which personalizes sales approaches and increases sales relevance.
"...As a B2B marketer, we face the challenge of how to distinguish our solutions not only externally but across internal business lines...." Peer review by Darci D, Marketing Communication Manager | Digital SaaS, Computer Software

News

Latest Consensus news

Consensus Acquires ReachSuite to Deliver the World's First Product Experience Platform - PR Newswire

Consensus has acquired ReachSuite to create the first Product Experience Platform.

02/09/2024 - source