HubSpot and Lately, An In-Depth Comparison 2026

Comparison Summary

HubSpot: HubSpot's CRM platform offers essential marketing, sales, service, operations, and website-building tools. Businesses are empowered to grow efficiently with this software suite.

Lately: Lately uses AI and Neuroscience to transform longform content into impactful social media posts. Brand dialects and nuances are learned for tailored marketing.

This comparison report of HubSpot vs. Lately is based on a specific set of business needs and context. The comparison uses 117163 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing HubSpot and Lately

HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation, whereas Lately, Hopper Instagram marketing, Vaizle, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

HubSpot covers Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

Lately focuses on Social Media Management with Social Media, Communication Management with Social Media, Content Management with Social Media, Social Media Marketing with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

HubSpot and Lately: Best activities based on customer satisfaction


HubSpot in Action: Unique Activities

How does HubSpot facilitate Social Media Management?
HubSpot offers social media scheduling, content linking, and lead tracking within its marketing platform. It provides a centralized tool to manage multiple social accounts, track analytics, and report on campaign performance. The platform's social media capabilities are limited to only four integrated sites.
"...They also make it easy so you can schedule posts on all social platforms for multiple users...." Peer review by Erica McArdle, Marketing Associate, Barton Associates Inc.
How can HubSpot enhance your Communication Management process?
HubSpot enables users to manage communications across multiple channels including email, social media, and landing pages. It allows users to design, plan, and create content for these channels without requiring coding knowledge. While HubSpot offers extensive capabilities for communication management, its email tracking functionality has been reduced, resulting in limitations.
"...I can schedule, publish and analyze social media posts for multiple platforms in one place...." Peer review by Kelly Taranto, Sales and Marketing Manager, Facilis Technology, Inc
How does HubSpot address your Content Management Challenges?
HubSpot offers comprehensive content management capabilities, encompassing creation, publishing, and analytics for social media, email, and websites. The platform facilitates lead generation, content promotion, and marketing automation. Limitations include a cumbersome content editing system that may require a learning curve.
"...Our communications company uses HubSpot mostly for managing our content (blogs etc.) and getting qualified leads...." Peer review by Toni Stubin, Consultant, Partner, Netprofile
How can HubSpot optimize your Inbound Marketing Workflow?
HubSpot provides comprehensive inbound marketing capabilities, including lead nurturing, email campaign management, and reporting. The platform helps track inbound marketing leads and social media messages. While HubSpot offers substantial features, its effectiveness relies on a dedicated effort to implement inbound marketing strategies.
"...The HubSpot Academy is AMAZING - providing hours of video on the philosophy and practice of inbound marketing with HubSpot...." Peer review by Spencer Darr, Creative Director, Space Walk
How can HubSpot enhance your Engagement Management process?
HubSpot Engagement Management capabilities allow users to nurture leads, track visitor engagement, and personalize communication through email, social media, and website interactions. The software enables marketers to monitor engagement levels, build outbound strategies, and collaborate with sales teams. The system, however, currently attributes sales retrospectively.
"...Of course, you also have the option of a follow up email to deliver the download...." Peer review by Kevin Oubridge, Blogger, Author & Coach Mentor, Blue Chip Coaching

Lately in Action: Unique Activities

How can Lately optimize your Social Media Marketing Workflow?
Lately is a social media marketing platform that simplifies the process of creating and managing social media content. nIt provides tools for scaling social media marketing programs, generating leads, and managing multiple accounts. nLately utilizes artificial intelligence to automate content creation and distribution, allowing for efficient and effective social media marketing.
"...Fast Increase productivity by up to 80% Affordable Reduce social media marketing costs by up to 60% ..." Lately In Review A Marketers Dream

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


searching for content


engagement management

engaging and following up

engaging with scheduling & cadence




generation of new leads


campaign monitoring



contact list management

creating contact list

enriching contact list


social media marketing




training & onboarding



helpdesk management



conversion management



sales document management

proposal & quote management

contract management


customer feedback management

measuring customer satisfaction

measuring net promoter score




sales call management

call transcription




knowledge management

creating knowledge base


lead qualification: demographic

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic




competitive intelligence




rating and review management


relationship management


personalized marketing


identify target customers

customise loyalty program

create engagement based loyalty



lifetime value management





business development


performance management


segmentation and targeting


promotion management


products & pricelist management



pipeline management




discount management


trade show marketing



courses & assessment

create learning path

track learning progress



touchpoint management


channel management


database marketing


influencer marketing





international marketing


referral management


subscription management



community building


follower management





sales review & feedback



revenue cycle management


relationship marketing


calendar management



advocacy management




distribution management


customer case management



conference call management



reputation management






category management



opportunity management



community marketing



sales incentive management



motivation management


influencer management



billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more
  • Establish thought leadership

  • Acquire customers

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Grow market share

  • Scale best practices

  • See 4 more

Business Setting

HubSpot Lately
Peer score 4.5 4.5
Peer insights 116167 996
Top industries
Marketing And Advertising 32.0%
Computer Software 14.0%
Information Technology And Services 9.0%
Consumer Goods 51.0%
Management Consulting 15.0%
Internet 15.0%
SMB and Mid-Market 88.0% 100.0%
Enterprise 12.0% 0.0%
Pricing HubSpot Lately

News

Latest HubSpot news

HubSpot Smart CRM review: Comprehensive contact management for bigger businesses

HubSpot's Smart CRM offers comprehensive contact management for large businesses, featuring advanced AI tools and automation capabilities. The service includes Professional and Enterprise plans, with integrations available for Slack and Salesforce. Despite its high cost, the CRM's flexibility and extensive add-ons make it a strong choice for larger enterprises.

17/09/2026 - source