Hubspot Sales Hub vs. Scratchpad: Comparing Best CRM Solutions 2026

Overview: Hubspot Sales Hub and Scratchpad as CRM Category solutions.

When comparing Hubspot Sales Hub with Scratchpad, it’s evident that Hubspot offers robust communication and engagement capabilities, making it ideal for large-scale operations in industries like marketing and software. In contrast, Scratchpad focuses on forecasting and pipeline management, serving well in enterprise settings, particularly in computer software and IT services. Both products provide custom reporting and integration features, albeit Hubspot excels in these areas. Hubspot caters to a broad range of customer segments with strong vendor support, while Scratchpad’s focused client base in specific tech and financial sectors echoes its streamlined feature set.

Top use cases: Hubspot Sales Hub vs Scratchpad

Use cases tied to Hubspot Sales Hub and Scratchpad from verified data sources. Click any use case for supporting evidences.

Hubspot Sales Hub Scratchpad

Top Capabilities: Hubspot Sales Hub vs Scratchpad

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Hubspot Sales Hub
Shared
Scratchpad
Shared by both · Topics
Hubspot Sales Hub only
Scratchpad only

Deployed Industries: Hubspot Sales Hub vs Scratchpad

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Hubspot Sales Hub
Shared
Scratchpad
Shared by both · Industries
Hubspot Sales Hub only

Deployed Market Segments: Hubspot Sales Hub vs Scratchpad

Share of peer evidence by company size for Hubspot Sales Hub and Scratchpad. Each product segments add up to 100%. Click any segment for supporting evidence.

Hubspot Sales Hub 100%
Scratchpad 100%

Hubspot Sales Hub: HubSpot Sales Hub offers powerful sales software designed to help teams close more deals and manage pipelines effectively. Teams can start for free and deepen relationships using this connected platform.

Scratchpad: Scratchpad, the AI-powered workspace for sales teams, eliminates stale spreadsheets and process struggles. Loved by sales teams with 1,400 reviews and a 4.8-star rating on G2.

Key Capabilities Supported

Hubspot Sales Hub facilitates comprehensive communication management, engagement management, and social media oversight. →

Scratchpad emphasizes capabilities like forecasting and pipeline management, with a focus on workflow and engagement management. →

Business Goals

Hubspot Sales Hub helps achieve acquiring customers, increasing sales, and enhancing customer relationships. →

Scratchpad prioritizes scaling best practices and boosting sales revenue among its key business objectives. →

Core Features

Hubspot Sales Hub boasts standout features like analytics, integration, and custom reporting. →

Scratchpad offers features like training and onboarding, custom reporting, and data import/export. →

Vendor Support

Hubspot Sales Hub offers robust vendor support with 24/7 availability, phone, chat, and email assistance. →

Scratchpad provides comprehensive support, including training & onboarding, along with 24/7 support. →

Segments and Industries

Hubspot Sales Hub serves a diverse array of sectors like marketing and computer software, targeting large enterprises and mid-market companies. →

Scratchpad is predominantly used in the computer software and financial services sectors, with a focus on enterprises and large enterprises. →

Operational Alignment

Hubspot Sales Hub fits seamlessly into large-scale operations with its range of features aiding communication and engagement. →

Scratchpad aligns well with enterprise workflows by focusing on key operational aspects like pipeline and lead management. →

lightning

Applying your context and needs changes the comparison

Hubspot Sales Hub and Scratchpad: Best activities based on customer satisfaction

Hubspot Sales Hub in Action: Unique Activities

What benefits does Hubspot Sales Hub offer for Communication Management?
HubSpot Sales Hub provides comprehensive communication management features, including email tracking, scheduling, and templating. It also integrates with other systems such as Salesforce and LinkedIn. nThe platform allows users to track email opens, generate tasks, and create automated email sequences. nHowever, the platform does not allow users to see individual opens when sending emails to multiple contacts.
"...Task management and tracked emails with notifications directly on my Mac makes Hubspot my most versatile tool. ...." Peer review by Mario S., CEO, Design
What solutions does Hubspot Sales Hub provide for Engagement Management?
HubSpot Sales Hub Engagement Management facilitates efficient sales processes by automating communication, tracking prospect activity, and providing insights on engagement through features like sequences, email templates, and workflows. The system enables organizations to manage leads, nurture prospects, and forecast future business. However, some features require additional manual configuration and the analytics dashboards can be complex to navigate.
"...The way we were able to track and auto-schedule follow-ups with our leads was a game changer...." Peer review by Grant Braaten, Automotive
How does Hubspot Sales Hub facilitate Contact List Management?
HubSpot Sales Hub streamlines contact management by offering a centralized platform for storing and organizing contact information. The platform facilitates communication by tracking contact interactions and offering insights into engagement levels. HubSpot Sales Hub's contact management features are limited by inaccurate auto-population of contact information and difficulties filtering contact lists.
"...This tool helps you manage your website contacts and move them down the sales funnel more efficiently...." Peer review by Carter Foster, Marketing and Advertising
How can Hubspot Sales Hub optimize your Social Media Management Workflow?
HubSpot Sales Hub provides social media management features, allowing users to schedule posts, track performance, and integrate social sharing capabilities. This platform simplifies marketing tasks by combining social media management with other functionalities, such as email marketing and lead generation. However, some users find the reporting and analytics features complex and challenging to interpret.
"...I use it for my social media postings, my blog postings, campaigns, and many other marketing tools...." Peer review by Ashley Drapkin

Scratchpad in Action: Unique Activities

What benefits does Scratchpad offer for Forecasting?
Scratchpad streamlines sales forecasting by simplifying pipeline management and opportunity updates. This tool allows for efficient adjustments to forecasts, saving time and improving accuracy. As a result, sales teams experience increased productivity and a cleaner CRM system.
"...We've seen a significant uptick in forecasting accuracy, CRM user adoption, and far fewer one-off calls for forecasting updates from senior leadership...." Peer review by Jeff G., Brand Advisor for Video Creation
What Are the key features of Scratchpad for Workflow Management?
Scratchpad helps users manage their workflows by providing a central location for notes, tasks, spreadsheets, and processes. Users can customize the platform to fit their specific needs and easily integrate it with existing systems like Salesforce. While Scratchpad offers a comprehensive workflow management solution, it currently lacks the ability to send emails directly through Salesloft.
"...The team at Scratchpad is also accommodating and worked with me to create a custom workflow for entering visit reports into my company's Salesforce records...." Peer review by Justin G., Area Sale Manager
How does Scratchpad facilitate Pipeline Management?
Scratchpad helps sales professionals manage their pipelines efficiently. nIt streamlines tasks and notes, centralizing information and improving forecasting accuracy. nThis leads to better pipeline visibility for management and saves time for sales teams.
"...Better pipeline visibility for management...." Peer review from Information Technology and Services
How does Scratchpad facilitate Training & Onboarding?
Scratchpad offers a comprehensive onboarding experience that is tailored to the user's needs. The onboarding process is designed to help new users quickly learn how to use the platform effectively. Scratchpad's customer success team is dedicated to assisting users throughout the onboarding process.
"...The onboarding experience is frankly unparalleled...." Peer review by Tarun M., Account Executive, TouchBistro

Integrations

Ecosystem partners each product commonly connects with.

Hubspot Sales Hub

Sharpspring
4.5
Tonkean
4.2
Slack
4.7
Aweber
4.2
idev CMS
4.1
Zapier
4.7

News

Latest Hubspot Sales Hub news

Top HubSpot Partners for SAP S/4HANA Integration with HubSpot CRM

HubSpot partners with top firms like OneMetric, Elixir Solutions, and Bright Digital to integrate SAP S/4HANA with HubSpot CRM. This integration aims to unify customer and revenue data, enhancing marketing, sales, and operational processes. The focus is on data synchronization, CRM architecture, and revenue operations, tailored to industry-specific needs.

18/08/2026 - source