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Compare Hubspot Marketing Hub vs Buzzsumo

Comparison Summary

This comparison report of Hubspot Marketing Hub vs. Buzzsumo is based on a specific set of business needs and context. The comparison uses 28199 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hubspot Marketing Hub and Buzzsumo

Hubspot Marketing Hub, Buzzsumo, Salesforce Marketing Cloud, Buffer, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hubspot Marketing Hub covers Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Inbound Marketing, etc.

Buzzsumo focuses on Content Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

"HubSpot is consumer-grade tech for enterprise companies. We chose it because we knew it would be easy to learn, and we could scale it with the new acquisitions. " - Elizabeth Archer

"Without BuzzSumo we wouldn’t have an awareness of the stories out there. It gives us a really holistic look at what’s trending on any given day " - Josh Kaplan

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Buzzsumo for

Software Failure Risk

  • medium

logo Buzzsumo

Focus area

Buzzsumo is better than Hubspot Marketing Hub for

Software Failure Risk

  • low

About

Marketing Software for Small Businesses. Inbound Marketing.

BuzzSumo: Find the Most Shared Content and Key Influencers

Age

2006

2014

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

119

102

Total Goals
(we found evidences for)

17

15

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


workflow management


campaign monitoring

campaign analytics



engagement management

engaging and following up


searching for content


contact list management

creating contact list


generation of new leads




social media marketing



helpdesk management


training & onboarding


conversion management



sales document management

contract management

proposal & quote management






knowledge management

creating knowledge base





lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic


personalized marketing




sales call management

meeting management



loyalty management

identify target customers

customise loyalty program


trade show marketing


segmentation and targeting


rating and review management


outbound marketing


business development




database marketing


promotion management


touchpoint management



discount management


relationship management


channel management



competitive intelligence



customer feedback management





courses & assessment

create learning path




pipeline management


lifetime value management


international marketing



performance management



community marketing


community building


products & pricelist management


sales review & feedback


revenue cycle management




follower management



customer case management


influencer management


influencer marketing



reputation management


referral management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more
  • Acquire customers

  • Improve ROI

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve internal communications

  • See 12 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • Facebook

  • website

  • video

  • Twitter

  • promotions

  • e-mail

  • offline

  • on premises

  • Pinterest

  • phone calls

  • LinkedIn

  • Facebook page

  • games

  • Instagram

  • mobile

  • display advertisement

  • point of sale

  • newsletter

  • mass media

  • chat

  • Slack

  • review sites

  • movies

  • Facebook at work

  • Amazon

  • causes and charity

  • events

  • trade shows

  • omnichannel

  • mobile app

  • print media

  • magazine

  • coupons

  • Yelp

  • Youtube

  • Netflix

  • See 36 more
  • social media

  • user generated content

  • blogs

  • Facebook

  • website

  • video

  • Twitter

  • promotions

  • e-mail

  • offline

  • on premises

  • Pinterest

  • phone calls

  • LinkedIn

  • Facebook page

  • games

  • Instagram

  • mobile

  • display advertisement

  • point of sale

  • newsletter

  • mass media

  • chat

  • Slack

  • review sites

  • movies

  • Facebook at work

  • Amazon

  • causes and charity

  • events

  • trade shows

  • omnichannel

  • mobile app

  • print media

  • magazine

  • coupons

  • Yelp

  • Youtube

  • Netflix

  • See 36 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting