cuspera logo CUSPERA

Compare Hubspot Marketing Hub vs Buzzsumo

Comparison Summary

For Hubspot Marketing Hub vs Buzzsumo comparison, Our AI algorithm looked at 27015 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Hubspot Marketing Hub and Buzzsumo to solve their respective business needs.

logo Hubspot Marketing Hub

Focus area

  • social media management
  • Communication Management with E-Mail, Social Media and Website

Hubspot Marketing Hub is better than Buzzsumo for

logo Buzzsumo

Focus area

  • content management
  • Social Media Management with Social Media, User Generated Content and Blogs

Buzzsumo is better than Hubspot Marketing Hub for

About

Marketing Software for Small Businesses. Inbound Marketing.

BuzzSumo: Find the Most Shared Content and Key Influencers

Age

2006

2014

Financials

IPO

M&A

Business Need

Total Processes
(we found evidences for)

116

99

Total Goals
(we found evidences for)

17

15

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


workflow management


campaign monitoring

campaign analytics



searching for content


engagement management

engaging and following up


contact list management

creating contact list


generation of new leads



social media marketing




helpdesk management


training & onboarding


conversion management



sales document management

contract management

proposal & quote management







knowledge management

creating knowledge base





lead qualification

lead qualification: behavioural

lead qualification: technographic


personalized marketing


sales call management

meeting management


loyalty management

identify target customers

customise loyalty program


trade show marketing


segmentation and targeting



outbound marketing


business development




promotion management


rating and review management


discount management


database marketing


touchpoint management



relationship management


competitive intelligence



channel management




customer feedback management




courses & assessment

create learning path



lifetime value management



pipeline management




performance management


products & pricelist management


revenue cycle management





follower management


community building


community marketing


international marketing


customer case management


influencer management


influencer marketing



reputation management


referral management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Build brand awareness

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more
  • Acquire customers

  • Improve digital and social presence

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Enhance customer relationships

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve internal communications

  • See 12 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • website

  • Facebook

  • video

  • promotions

  • Twitter

  • e-mail

  • offline

  • on premises

  • Pinterest

  • phone calls

  • LinkedIn

  • Facebook page

  • games

  • Instagram

  • mobile

  • display advertisement

  • point of sale

  • chat

  • mass media

  • Slack

  • review sites

  • Facebook at work

  • Amazon

  • newsletter

  • causes and charity

  • events

  • trade shows

  • movies

  • omnichannel

  • mobile app

  • print media

  • magazine

  • coupons

  • Yelp

  • Youtube

  • Netflix

  • See 36 more
  • social media

  • user generated content

  • blogs

  • website

  • Facebook

  • video

  • promotions

  • Twitter

  • e-mail

  • offline

  • on premises

  • Pinterest

  • phone calls

  • LinkedIn

  • Facebook page

  • games

  • Instagram

  • mobile

  • display advertisement

  • point of sale

  • chat

  • mass media

  • Slack

  • review sites

  • Facebook at work

  • Amazon

  • newsletter

  • causes and charity

  • events

  • trade shows

  • movies

  • omnichannel

  • mobile app

  • print media

  • magazine

  • coupons

  • Yelp

  • Youtube

  • Netflix

  • See 36 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Business Setting