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Customer.io vs Ontraport Marketing Automation: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Customer.io vs. Ontraport Marketing Automation is based on a specific set of business needs and context. The comparison uses 4209 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and Ontraport Marketing Automation

Customer.io, Ontraport Marketing Automation, Upland adestra, Marigold Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

Ontraport Marketing Automation focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Communication Management with E-Mail, Contact List Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than Ontraport Marketing Automation for

Software Failure Risk

  • low

logo Ontraport Marketing Automation

Focus area

Ontraport Marketing Automation is better than Customer.io for

Software Failure Risk

  • medium

About

Send Automated Messages. Deliver Results.

Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle

Age

2012

2006

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

65

99

Total Goals
(we found evidences for)

12

14

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


training & onboarding




campaign management

campaign monitoring

campaign analytics


segmentation and targeting


social media management

social media analytics

engaging on social media


customer feedback management

measuring customer satisfaction


contact list management



rating and review management



helpdesk management



lifetime value management



loyalty management

identify target customers



content management


social media marketing


lead qualification

lead qualification: behavioural


generation of new leads


sales document management

proposal & quote management


knowledge management


products & pricelist management


relationship management


conversion management


account management


personalized marketing





competitive intelligence



referral management




membership management



payment management



conference call management


pipeline management





meeting management


sales call management

meeting management





billing and invoice management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve digital and social presence

  • Improve brand engagement

  • Improve internal communications

  • Build brand awareness

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • website

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • promotions

  • offline

  • Facebook

  • point of sale

  • chat

  • mass media

  • newsletter

  • video

  • on premises

  • LinkedIn

  • Instagram

  • mobile

  • Twitter

  • events

  • trade shows

  • coupons

  • review sites

  • games

  • display advertisement

  • See 23 more
  • e-mail

  • website

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • promotions

  • offline

  • Facebook

  • point of sale

  • chat

  • mass media

  • newsletter

  • video

  • on premises

  • LinkedIn

  • Instagram

  • mobile

  • Twitter

  • events

  • trade shows

  • coupons

  • review sites

  • games

  • display advertisement

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting