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CallTrackingMetrics vs Marchex Call Analytics: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of CallTrackingMetrics vs. Marchex Call Analytics is based on a specific set of business needs and context. The comparison uses 8686 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing CallTrackingMetrics and Marchex Call Analytics

CallTrackingMetrics, Marchex Call Analytics, Invoca Signal AI, CallSource, etc., belong to a category of solutions that help Other Demand Generation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

CallTrackingMetrics covers Communication Management with Phone Calls, Sales Call Management with Phone Calls, Advertisement with Phone Calls, Campaign Management with Phone Calls, etc.

Marchex Call Analytics focuses on Sales Call Management with Phone Calls, Communication Management with Phone Calls, Advertisement with Phone Calls, Helpdesk Management with Phone Calls, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo CallTrackingMetrics

Focus area

CallTrackingMetrics is better than Marchex Call Analytics for

Software Failure Risk

  • low

logo Marchex Call Analytics

Focus area

Marchex Call Analytics is better than CallTrackingMetrics for

Software Failure Risk

  • medium

About

All-in-One conversation platform for a better customer experience

AI-powered conversation intelligence for more effective sales and customer service

Age

2009

2000

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

86

69

Total Goals
(we found evidences for)

13

11

Top Processes

Evidences indicate better relative satisfaction


communication management

tracking & monitoring communications

sending & publishing communications


sales call management



campaign monitoring

campaign analytics




generation of new leads



engagement management

engaging and following up

engaging with scheduling & cadence


contact list management



training & onboarding


social media management

social media analytics



conversion management



customer feedback management

measuring customer satisfaction

measuring net promoter score


trade show marketing


rating and review management


sales document management

contract management

proposal & quote management



workflow management


lead qualification

lead qualification: demographic

lead qualification: technographic






social media marketing


knowledge management



advocacy management



competitive intelligence


channel management


segmentation and targeting


performance management




lifetime value management


content management


products & pricelist management





Top Goals

Goals Achieved

  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • See 10 more
  • Increase sales & revenue

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Improve digital and social presence

  • Grow market share

  • Scale best practices

  • Improve efficiency

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • See 8 more

Top Channels

Channels Used

  • phone calls

  • website

  • e-mail

  • mobile

  • offline

  • social media

  • Facebook

  • point of sale

  • display advertisement

  • user generated content

  • blogs

  • omnichannel

  • mobile app

  • text SMS

  • trade shows

  • mobile ads

  • video

  • Doubleclick

  • events

  • See 16 more
  • phone calls

  • website

  • e-mail

  • mobile

  • offline

  • social media

  • Facebook

  • point of sale

  • display advertisement

  • user generated content

  • blogs

  • omnichannel

  • mobile app

  • text SMS

  • trade shows

  • mobile ads

  • video

  • Doubleclick

  • events

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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low

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Business Setting