Buzzsumo and Thryv, An In-Depth Comparison 2026

Comparison Summary

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Thryv: Thryv provides software to help local businesses manage essential functions like CRM, marketing, and payment processing. It integrates contact management, appointment booking, and social media scheduling.

This comparison report of Buzzsumo vs. Thryv is based on a specific set of business needs and context. The comparison uses 10479 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Buzzsumo and Thryv

Buzzsumo, Agorapulse, Hootsuite, etc., belong to a category of solutions that help Content Marketing, whereas Thryv, Vendasta Platform, OptifiNow, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Buzzsumo covers Content Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

Thryv focuses on Social Media Management with Social Media, Communication Management with Social Media, Content Management with Social Media, Engagement Management with Website, etc.

"One major factor has been the reporting time, using this much data from so many resources can often take in-house teams hours to correlate. Using a small set of data, say 100 hundred phrases, only takes 30 seconds to pull the data together. " - Luke Ormerod

"The Client Card lets me set up pre-made questions that clients can answer before the appointment. " - Sierra Smith

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Buzzsumo and Thryv: Best activities based on customer satisfaction


Buzzsumo in Action: Unique Activities

What makes Buzzsumo ideal for Content Management?
BuzzSumo assists content marketers with identifying popular content and social media trends. The tool allows for analysis of content performance and identification of influencers. BuzzSumo is limited by a relatively expensive price point for basic features.
"...We use it for content curation for our social media channels but also for marketing research...." Peer review by Account Manager in Marketing
What solutions does Buzzsumo provide for Engagement Management?
BuzzSumo helps identify engaging content by analyzing social media shares and engagement data. nIt can be used to discover trending topics, competitor strategies, and influencer opportunities. nBuzzSumo is limited to content published in the last five years and does not include LinkedIn engagement data.
"...It is the best software to write engaging articles with ease...." Peer review by Paolo M., Owner, Marketing and Advertising
How can Buzzsumo enhance your Social Media Marketing process?
BuzzSumo assists in content marketing and social media marketing by providing a robust social search engine. It helps analyze social media performance, research influencers, and identify trending content. BuzzSumo offers a free version, but a paid subscription provides advanced features for businesses.
"...Definitely a must have if you're doing content marketing or social media management...." Peer review by Verified Reviewer, Financial Services

Thryv in Action: Unique Activities

How can Thryv optimize your Social Media Management Workflow?
Thryv provides social media management capabilities including scheduling posts, responding to comments, and analyzing post performance. Users can manage multiple social media accounts from a single platform. A limitation of Thryv's social media management is that users may encounter issues with account linking and system updates.
"...We have been able to better manage social media and our customer relations database with Thryv. . ...." Peer review by Meredith M., Owner, Construction
How efficiently Does Thryv manage your Communication Management?
Thryv enables businesses to manage customer interactions, run marketing campaigns, and schedule social media posts across various platforms. The platform facilitates online payments and website management. Thryv's social media posting capabilities are limited in customization options.
"...Thryv helps users to manage interactions with their clients, run marketing campaigns and manage activities on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn and Google+...." Peer review
What Are the key features of Thryv for Contact List Management?
Thryv provides a comprehensive contact management system that includes customer data storage, lead nurturing through scheduled communications, and data analytics for customer insights. The platform allows users to manage contacts, schedule appointments, and interact with leads via email blasts. Thryv's contact list management capabilities are limited by occasional difficulties with uploading client information.
"...I love being able to manage my contacts, see the new contacts coming in and interact with them with things like email blasts...." Peer review by Matt Shannon, Health Fit M.D, Health Fit MD

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


searching for content


social media management

scheduling post to social media

engaging on social media

social media analytics

monitoring social media

managing social media account


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


social media marketing


influencer marketing



campaign management

campaign monitoring






competitive intelligence



generation of new leads


sales document management

proposal & quote management

contract management


account management




training & onboarding


knowledge management

creating knowledge base




segmentation and targeting


contact list management


workflow management


reputation management


personalized marketing




lead qualification



relationship management



helpdesk management




customer case management


influencer management



conversion management


referral management


loyalty management

identify target customers


touchpoint management


rating and review management


products & pricelist management



sales call management


conference call management


lifetime value management


billing and invoice management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve internal communications

  • See 12 more
  • Improve digital and social presence

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Build brand awareness

  • Improve consistency

  • See 8 more

Business Setting

Buzzsumo Thryv
Peer score 4.4 4.1
Peer insights 8414 2065
Top industries
Marketing And Advertising 60.0%
Internet 11.0%
Media Production 11.0%
Consumer Services 23.0%
Construction 19.0%
Accounting 16.0%
SMB and Mid-Market 78.0% 98.0%
Enterprise 22.0% 2.0%
Pricing Buzzsumo

News

Latest Thryv news

Thryv to Sell Print Directories Business to Carolwood for $142 Million

Thryv Holdings, Inc. has agreed to sell its print directories business to Carolwood L.P. for $142 million, marking a strategic shift towards AI-powered software services. The sale, expected to close in Q4 2026, will help Thryv reduce debt and focus on its Growth Platform for local service businesses. Thryv will continue providing certain services post-sale to ensure operational continuity.

13/09/2026 - source