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Braze vs WebEngage: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Braze vs. WebEngage is based on a specific set of business needs and context. The comparison uses 12110 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Braze and WebEngage

Braze, MoEngage, CleverTap, etc., belong to a category of solutions that help Mobile Marketing, whereas WebEngage, Iterable, Sendoso, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Braze covers Engagement Management, Communication Management with E-Mail, Training & Onboarding with E-Mail, Campaign Management, etc.

WebEngage focuses on Engagement Management, Training & Onboarding, Campaign Management, Communication Management with E-Mail, etc.

"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. " - Emily Stewart

"WebEngage has made reaching out to our users simple and quick. The timely insights have helped us tweak our communications, enabling better conversions. The support is overwhelmingly satisfying! " - Divya Dixit

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Braze

Focus area

Braze is better than WebEngage for

Software Failure Risk

  • low

logo WebEngage

Focus area

WebEngage is better than Braze for

Software Failure Risk

  • medium

About

Cross channel personalization and Mobile engagement automation platform

Marketing Automation tool to craft contextual and personalized campaigns

Age

2011

Financials

SERIES E

SERIES B

Business Need

Total Processes
(we found evidences for)

74

111

Total Goals
(we found evidences for)

17

19

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


training & onboarding


campaign analytics


helpdesk management


lifetime value management


segmentation and targeting


competitive intelligence





lead qualification

lead qualification: technographic


customer feedback management

measuring net promoter score





channel management


products & pricelist management


rating and review management


relationship marketing


referral management


touchpoint management


content management


social media management

social media analytics

engaging on social media

scheduling post to social media


knowledge management

creating knowledge base



courses & assessment

create learning path


generation of new leads


promotion management





loyalty management

customise loyalty program

identify target customers


personalized marketing




revenue cycle management



discount management


relationship management


workflow management






contact list management



sales document management

proposal & quote management


business development




conversion management


customer case management


trade show marketing




sales incentive management




category management


database marketing





influencer marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase customer life time value

  • Acquire customers

  • Improve brand engagement

  • Improve ROI

  • Increase sales & revenue

  • Launch new products

  • Build brand awareness

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • Improve stakeholder relations

  • Improve consistency

  • Grow market share

  • Reduce bounce

  • See 14 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Improve ROI

  • Build brand awareness

  • Improve brand engagement

  • Improve consistency

  • Establish thought leadership

  • Grow market share

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve stakeholder relations

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • website

  • text SMS

  • promotions

  • mobile

  • social media

  • user generated content

  • blogs

  • chat

  • Whatsapp

  • games

  • phone calls

  • offline

  • omnichannel

  • Facebook

  • coupons

  • point of sale

  • video

  • mobile app

  • out of home

  • brochure

  • mass media

  • television

  • events

  • trade shows

  • channel partners

  • on premises

  • display advertisement

  • review sites

  • Amazon

  • Netflix

  • print media

  • magazine

  • See 30 more
  • e-mail

  • website

  • text SMS

  • promotions

  • mobile

  • social media

  • user generated content

  • blogs

  • chat

  • Whatsapp

  • games

  • phone calls

  • offline

  • omnichannel

  • Facebook

  • coupons

  • point of sale

  • video

  • mobile app

  • out of home

  • brochure

  • mass media

  • television

  • events

  • trade shows

  • channel partners

  • on premises

  • display advertisement

  • review sites

  • Amazon

  • Netflix

  • print media

  • magazine

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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low

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Business Setting