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Brand24 vs Meltwater Social Media Analytics: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Brand24 vs. Meltwater Social Media Analytics is based on a specific set of business needs and context. The comparison uses 4023 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Brand24 and Meltwater Social Media Analytics

Brand24, Meltwater Social Media Analytics, Awario, Keyhole, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Brand24 covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Helpdesk Management, etc.

Meltwater Social Media Analytics focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Brand24

Focus area

Brand24 is better than Meltwater Social Media Analytics for

Software Failure Risk

  • medium

logo Meltwater Social Media Analytics

Focus area

Software Failure Risk

  • medium

About

Brand24 - Social Media Monitoring Tool

Meltwater Social Media Analytics | Empowering marketers with social insights for action

Age

2011

Financials

SEED

Business Need

Total Processes
(we found evidences for)

63

56

Total Goals
(we found evidences for)

13

10

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

social media analytics

engaging on social media

scheduling post to social media

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up


helpdesk management



campaign management

campaign monitoring



influencer marketing


generation of new leads


customer feedback management

measuring customer satisfaction



reputation management




sales document management

proposal & quote management

contract management


social media marketing




rating and review management


conversion management



training & onboarding


content management

content publishing


competitive intelligence


contact list management



lifetime value management



business development



opportunity management




influencer management


touchpoint management


workflow management



international marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Improve brand engagement

  • Improve digital and social presence

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Scale best practices

  • Establish thought leadership

  • See 10 more
  • Build brand awareness

  • Acquire customers

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Launch new products

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • See 7 more

Top Channels

Channels Used

  • social media

  • Twitter

  • Facebook

  • e-mail

  • phone calls

  • website

  • offline

  • point of sale

  • Instagram

  • user generated content

  • blogs

  • mobile

  • Pinterest

  • mobile app

  • newsletter

  • review sites

  • See 13 more
  • social media

  • Twitter

  • Facebook

  • e-mail

  • phone calls

  • website

  • offline

  • point of sale

  • Instagram

  • user generated content

  • blogs

  • mobile

  • Pinterest

  • mobile app

  • newsletter

  • review sites

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

high

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting