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Blueshift vs Mailchimp: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Blueshift vs. Mailchimp is based on a specific set of business needs and context. The comparison uses 97210 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blueshift and Mailchimp

Blueshift, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform, whereas Mailchimp, Constant Contact, Campaign Monitor, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.

Mailchimp focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, Advertisement with Social Media, etc.

"Blueshift really puts the customer needs first and they have an incredibly powerful platform, yet easy to use. Blueshift staff is there for you, open for out-of-the box solutions, powerful tool while the platform is nothing I've experienced before. ...Modern marketing and end-customer needs and expectations are being raised every day. Blueshift helps us to be relevant, interesting and personalized to our end-customers. " - Fredrik Salzedo

"Since using Mailchimp, I feel so much more confident in managing all our marketing. Like I got this. " - Marissa Axell

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blueshift

Focus area

Blueshift is better than Mailchimp for

Software Failure Risk

  • low

logo Mailchimp

Focus area

Mailchimp is better than Blueshift for

Software Failure Risk

  • medium

About

Customer Data Platform that activates data across the entire omnichannel customer journey

Become the brand you want to be with smarter marketing built for big things.

Age

2014

2001

Financials

SERIES B

SEED

Business Need

Total Processes
(we found evidences for)

67

143

Total Goals
(we found evidences for)

14

22

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting



identify target customers



personalized marketing


training & onboarding



customer feedback management

measuring net promoter score


competitive intelligence



channel management


touchpoint management


lead qualification

lead qualification: technographic

lead qualification: demographic


lifetime value management



generation of new leads





social media management

social media analytics

managing social media account




courses & assessment

track learning progress

create learning path


sales document management

contract management


community building


customer case management


social media marketing



discount management



relationship management




conversion management



rating and review management


relationship marketing



contact list management


international marketing



creating knowledge base



knowledge management

creating knowledge base


promotion management






trade show marketing




subscription management



products & pricelist management



account management






business development


distribution management


follower management


outbound marketing


performance management


database marketing




sales review & feedback





pipeline management


meeting management


sales call management

meeting management




payment management



referral management


influencer marketing


billing and invoice management




sales incentive management



category management



opportunity management




Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Scale best practices

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve consistency

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Launch new products

  • Improve digital and social presence

  • Scale best practices

  • Improve brand engagement

  • Improve efficiency

  • Establish thought leadership

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve visibility

  • Improve consistency

  • Increase average basket value

  • Reduce bounce

  • Shorten ramp up time

  • Improve navigation

  • See 19 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • newsletter

  • promotions

  • Facebook

  • user generated content

  • blogs

  • offline

  • mobile

  • phone calls

  • Instagram

  • point of sale

  • video

  • mobile app

  • coupons

  • causes and charity

  • chat

  • Twitter

  • Facebook page

  • trade shows

  • on premises

  • mass media

  • display advertisement

  • text SMS

  • games

  • events

  • Slack

  • print media

  • review sites

  • out of home

  • brochure

  • magazine

  • LinkedIn

  • Amazon

  • radio

  • television

  • Skype

  • omnichannel

  • Pinterest

  • support groups

  • eBay

  • newspaper

  • Yelp

  • movies

  • Facebook at work

  • channel partners

  • mobile ads

  • G2crowd

  • Netflix

  • Whatsapp

  • Tripadvisor

  • See 49 more
  • e-mail

  • social media

  • website

  • newsletter

  • promotions

  • Facebook

  • user generated content

  • blogs

  • offline

  • mobile

  • phone calls

  • Instagram

  • point of sale

  • video

  • mobile app

  • coupons

  • causes and charity

  • chat

  • Twitter

  • Facebook page

  • trade shows

  • on premises

  • mass media

  • display advertisement

  • text SMS

  • games

  • events

  • Slack

  • print media

  • review sites

  • out of home

  • brochure

  • magazine

  • LinkedIn

  • Amazon

  • radio

  • television

  • Skype

  • omnichannel

  • Pinterest

  • support groups

  • eBay

  • newspaper

  • Yelp

  • movies

  • Facebook at work

  • channel partners

  • mobile ads

  • G2crowd

  • Netflix

  • Whatsapp

  • Tripadvisor

  • See 49 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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high

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting