cuspera logo CUSPERA

Awario vs Oktopost: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Awario vs. Oktopost is based on a specific set of business needs and context. The comparison uses 6163 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Awario and Oktopost

Awario, Oktopost, Brand24, Statusbrew, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Awario covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Market Research, etc.

Oktopost focuses on Social Media Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, Communication Management with Social Media, etc.

"Awario was integral to our social media success. Despite shopping around as we often do for clients before buying, we found again Awario to be the best way of understanding our reach. " - Seraph

"Since launching Oktopost's employee advocacy solution, we've seen a clear increase in the amount of branded content that employees share as well as in the breadth of audience we're able to reach. " - Mya Achidov

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Awario

Focus area

Awario is better than Oktopost for

Software Failure Risk

  • low

logo Oktopost

Focus area

Oktopost is better than Awario for

Software Failure Risk

  • low

About

Awario: The Social Media & Web Monitoring Tool Your Brand Needs

B2B Social Media Management Platform

Age

2007

2013

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

68

83

Total Goals
(we found evidences for)

10

16

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

social media analytics

scheduling post to social media

engaging on social media

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up




generation of new leads


reputation management



influencer marketing




social media marketing


competitive intelligence


helpdesk management




campaign management

campaign monitoring


customer case management



loyalty management

customise loyalty program



workflow management



training & onboarding


rating and review management





customer feedback management


business development



lead qualification


conversion management


touchpoint management



advocacy management


account management


international marketing





channel management


trade show marketing


database marketing



community marketing


motivation management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve digital and social presence

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Establish thought leadership

  • See 7 more
  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Acquire customers

  • Establish thought leadership

  • Grow market share

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Manage risk

  • Improve efficiency

  • Improve stakeholder relations

  • Improve visibility

  • See 13 more

Top Channels

Channels Used

  • social media

  • LinkedIn

  • Twitter

  • website

  • offline

  • video

  • Facebook

  • promotions

  • e-mail

  • mobile

  • user generated content

  • blogs

  • trade shows

  • events

  • print media

  • magazine

  • on premises

  • mobile app

  • Instagram

  • point of sale

  • newspaper

  • phone calls

  • newsletter

  • review sites

  • Amazon

  • games

  • display advertisement

  • See 24 more
  • social media

  • LinkedIn

  • Twitter

  • website

  • offline

  • video

  • Facebook

  • promotions

  • e-mail

  • mobile

  • user generated content

  • blogs

  • trade shows

  • events

  • print media

  • magazine

  • on premises

  • mobile app

  • Instagram

  • point of sale

  • newspaper

  • phone calls

  • newsletter

  • review sites

  • Amazon

  • games

  • display advertisement

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting