cuspera logo CUSPERA

Audiense Insights vs CB Insights: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Audiense Insights vs. CB Insights is based on a specific set of business needs and context. The comparison uses 5003 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Audiense Insights and CB Insights

Audiense Insights, CB Insights, ChannelMix, Affinio, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Audiense Insights covers Social Media Management with Social Media, Engagement Management with Social Media, Advertisement with Social Media, Social Media Marketing with Social Media, etc.

CB Insights focuses on Lead Qualification, Communication Management, Generation Of New Leads, Engagement Management with Omnichannel, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Audiense Insights

Focus area

Audiense Insights is better than CB Insights for

Software Failure Risk

  • medium

logo CB Insights

Focus area

CB Insights is better than Audiense Insights for

Software Failure Risk

  • low

About

Audiense Insights | Marketing decisions, adapt your targeting, improve relevancy and drive high

cbinsights.com - Machine Intelligence Platform

Age

2011

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

38

84

Total Goals
(we found evidences for)

10

15

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media


engagement management

engaging and following up



social media marketing


communication management

tracking & monitoring communications

sending & publishing communications


segmentation and targeting


competitive intelligence



follower management


campaign management

campaign analytics


content management


community marketing


generation of new leads



influencer marketing


loyalty management

identify target customers



training & onboarding





lead qualification: technographic


lead qualification: technographic


merger and acquisition



proposal & quote management


contract management


sales document management

proposal & quote management

contract management



business development


products & pricelist management


relationship management



international marketing





account management


sales call management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Grow market share

  • Enhance customer relationships

  • Launch new products

  • Improve brand engagement

  • Scale best practices

  • Improve internal communications

  • See 7 more
  • Grow market share

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Launch new products

  • Improve stakeholder relations

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Improve digital and social presence

  • Increase customer life time value

  • Manage risk

  • Improve consistency

  • Improve visibility

  • See 12 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more
  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting