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Audiense Insights vs Capterra: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Audiense Insights vs. Capterra is based on a specific set of business needs and context. The comparison uses 3653 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Audiense Insights and Capterra

Audiense Insights, Capterra, ChannelMix, Affinio, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Audiense Insights covers Social Media Management with Social Media, Engagement Management with Social Media, Advertisement with Social Media, Social Media Marketing with Social Media, etc.

Capterra focuses on Rating And Review Management with Review Sites, Loyalty Management, Engagement Management, Helpdesk Management with User Generated Content, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Audiense Insights

Focus area

Software Failure Risk

  • medium

logo Capterra

Focus area

Capterra is better than Audiense Insights for

Software Failure Risk

  • medium

About

Audiense Insights | Marketing decisions, adapt your targeting, improve relevancy and drive high

Advanced Analytics Software | SAS

Age

2011

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

38

121

Total Goals
(we found evidences for)

10

18

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media


engagement management

engaging and following up



social media marketing


communication management

tracking & monitoring communications

sending & publishing communications


segmentation and targeting


competitive intelligence



follower management


campaign management

campaign analytics


content management


community marketing


generation of new leads




influencer marketing


loyalty management

identify target customers



training & onboarding


workflow management




rating and review management


helpdesk management



measuring customer satisfaction


measuring net promoter score


customer feedback management

measuring customer satisfaction

measuring net promoter score


relationship management


proposal & quote management


contract management




sales document management

proposal & quote management

contract management


products & pricelist management





contact list management



account management



lead qualification: technographic


lead qualification

lead qualification: technographic


knowledge management


sales call management



lifetime value management


billing and invoice management


category management


membership management


sales review & feedback





calendar management


referral management


performance management




subscription management


conversion management


pipeline management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Grow market share

  • Enhance customer relationships

  • Launch new products

  • Improve brand engagement

  • Scale best practices

  • Improve internal communications

  • See 7 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Improve efficiency

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve brand engagement

  • Manage risk

  • Establish thought leadership

  • Improve internal communications

  • Reduce bounce

  • Improve navigation

  • See 15 more

Top Channels

Channels Used

  • social media

  • website

  • e-mail

  • phone calls

  • review sites

  • user generated content

  • blogs

  • offline

  • mobile

  • video

  • point of sale

  • Facebook

  • G2crowd

  • promotions

  • LinkedIn

  • Facebook page

  • chat

  • Twitter

  • on premises

  • print media

  • magazine

  • mobile app

  • Slack

  • text SMS

  • omnichannel

  • Amazon

  • Yelp

  • Instagram

  • Youtube

  • events

  • trade shows

  • newsletter

  • Glassdoor

  • See 30 more
  • social media

  • website

  • e-mail

  • phone calls

  • review sites

  • user generated content

  • blogs

  • offline

  • mobile

  • video

  • point of sale

  • Facebook

  • G2crowd

  • promotions

  • LinkedIn

  • Facebook page

  • chat

  • Twitter

  • on premises

  • print media

  • magazine

  • mobile app

  • Slack

  • text SMS

  • omnichannel

  • Amazon

  • Yelp

  • Instagram

  • Youtube

  • events

  • trade shows

  • newsletter

  • Glassdoor

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting