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Ascent360 vs Optimove: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Ascent360 vs. Optimove is based on a specific set of business needs and context. The comparison uses 11423 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Ascent360 and Optimove

Ascent360, Optimove, Lytics CDP, Optimizely Data Platform, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Ascent360 covers Campaign Management with E-Mail, Engagement Management, Communication Management with E-Mail, Loyalty Management, etc.

Optimove focuses on Engagement Management, Lifetime Value Management, Loyalty Management, Relationship Marketing, etc.

"Ascent360 has made it possible for Smartwool to get a complete view of our customer, no matter what the touchpoint. " - Sarah Seifert

"Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. " - Claus Hansen

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Ascent360

Focus area

Software Failure Risk

  • low

logo Optimove

Focus area

Optimove is better than Ascent360 for

Software Failure Risk

  • low

About

Data Driven Marketing Platform that result in immediate returns and lifetime advocates

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

Financials

SERIES A

Business Need

Total Processes
(we found evidences for)

43

112

Total Goals
(we found evidences for)

12

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



communication management

sending & publishing communications



customise loyalty program

identify target customers



lifetime value management



community building



channel management


personalized marketing



segmentation and targeting


customer case management


contact list management


relationship marketing


relationship management


generation of new leads


customer feedback management


lead qualification

lead qualification: technographic


sales document management


helpdesk management





training & onboarding



touchpoint management


database marketing


products & pricelist management


content management


engaging on social media


social media analytics


managing social media account


scheduling post to social media


social media management

engaging on social media

social media analytics

managing social media account

scheduling post to social media


competitive intelligence


rating and review management



trade show marketing




social media marketing


promotion management





knowledge management


discount management




create learning path


courses & assessment

create learning path


performance management






sales call management



account management



category management




conference call management




business development




influencer marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Increase customer life time value

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • See 9 more
  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Increase average basket value

  • Improve digital and social presence

  • Improve consistency

  • Improve stakeholder relations

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • promotions

  • phone calls

  • website

  • offline

  • games

  • mobile

  • text SMS

  • trade shows

  • user generated content

  • video

  • blogs

  • Facebook

  • point of sale

  • mobile app

  • coupons

  • omnichannel

  • chat

  • newsletter

  • on premises

  • mass media

  • events

  • display advertisement

  • LinkedIn

  • television

  • review sites

  • Amazon

  • Instagram

  • Netflix

  • print media

  • magazine

  • Facebook page

  • radio

  • Slack

  • out of home

  • billboards

  • newspaper

  • See 35 more
  • e-mail

  • social media

  • promotions

  • phone calls

  • website

  • offline

  • games

  • mobile

  • text SMS

  • trade shows

  • user generated content

  • video

  • blogs

  • Facebook

  • point of sale

  • mobile app

  • coupons

  • omnichannel

  • chat

  • newsletter

  • on premises

  • mass media

  • events

  • display advertisement

  • LinkedIn

  • television

  • review sites

  • Amazon

  • Instagram

  • Netflix

  • print media

  • magazine

  • Facebook page

  • radio

  • Slack

  • out of home

  • billboards

  • newspaper

  • See 35 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting