Comparison Summary
This comparison report of Adobe Marketo Engage vs. Demandbase One is based on a specific set of business needs and context. The comparison uses 38218 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Demandbase One
Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation, whereas Demandbase One, 6sense, RollWorks, etc., belong to a category of solutions that help Account Based Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Demandbase One focuses on Engagement Management, Account Management, Advertisement with Website, Lead Qualification with Offline, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than Demandbase One for
Software Failure Risk
Demandbase One
Focus area
Demandbase One is better than Adobe Marketo Engage for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
No-Limits ABM Solution for Revenue growth and increased retention
Age
1982
2007
Financials
SERIES A
SERIES H
Business Need
Total Processes
(we found evidences for)
140
72
Total Goals
(we found evidences for)
19
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Increase sales & revenue
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Acquire customers
-
Enhance customer relationships
-
Scale best practices
-
Improve ROI
-
Increase customer life time value
-
Enter new markets internationally or locally
-
Grow market share
-
Build brand awareness
-
Improve brand engagement
-
Increase average basket value
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Establish thought leadership
- See 9 more
Top Channels
Channels Used
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website
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offline
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e-mail
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on premises
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chat
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Slack
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social media
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user generated content
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blogs
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phone calls
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LinkedIn
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trade shows
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games
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display advertisement
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Twitter
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Facebook
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video
- See 14 more
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website
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offline
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e-mail
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on premises
-
chat
-
Slack
-
social media
-
user generated content
-
blogs
-
phone calls
-
LinkedIn
-
trade shows
-
games
-
display advertisement
-
Twitter
-
Facebook
-
video
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
