ActiveCampaign vs. Mautic: Marketing Automation Solution Comparison 2025

Overview: ActiveCampaign and Mautic as Marketing Automation Category solutions.

ActiveCampaign and Mautic are both marketing automation solutions, yet they cater to different user segments and business needs. ActiveCampaign excels in engagement management and comprehensive customer support, appealing to large enterprises and varied industries. Mautic, while smaller in customer base, offers targeted capabilities in areas like campaign management and social media, which might attract businesses seeking a more streamlined, open-source solution. Both products provide valuable automation options, but their distinct features and support models serve diverse business objectives.

ActiveCampaign: ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.

Mautic: Mautic provides free and open source marketing automation software, including email marketing and lead management tools. Available to everyone, Mautic is supported by an active community.

ActiveCampaign and Mautic: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

ActiveCampaign supports tasks like engagement management and communication management, enabling users to efficiently manage campaigns and execute comprehensive communication strategies. read more →

Mautic focuses on communication and campaign management, along with social media management, providing essential tools for businesses wanting to streamline their digital marketing efforts. read more →

Business Goals

ActiveCampaign helps businesses acquire customers, enhance relationships, and boost sales. It supports strategic expansions into new markets and will aid in launching products with improved ROI. read more →

Mautic facilitates relationship enhancement and customer acquisition. It aims to improve brand engagement and internal communications, aligning with companies looking to build efficiency. read more →

Core Features

ActiveCampaign offers standout features like custom reports, integration capabilities, and ease of migration, appealing to users needing robust analytics and security standards. read more →

Mautic provides key features such as custom reports and analytics, alongside ease of migration and integration, beneficial for users needing compliance and streamlined data operations. read more →

Vendor Support

ActiveCampaign provides extensive support options, including 24/7 availability, email, phone, and chat support, ensuring users have access to help when needed. read more →

Mautic offers limited support, primarily through email and minimal phone options. It does provide 24/7 support, useful for smaller teams preferring open-source solutions. read more →

Segments and Industries

ActiveCampaign serves large enterprises and industries like marketing, IT, and consumer services. It's designed for a broad range of sectors needing comprehensive automation. read more →

Mautic caters to smaller enterprises and industries like marketing, software, and internet, appealing to those seeking economical and open-source solutions. read more →

Operational Alignment

ActiveCampaign fits well with businesses requiring robust workflows and engagement solutions, suitable for operational scales ranging from small to large enterprises. read more →

Mautic aligns with businesses needing efficient digital marketing operations, ideal for companies with simpler workflows looking for configurable, open-source options. read more →