Act! vs. Glue Up: Comparing Best CRM Solutions 2026

Overview: Act! and Glue Up as CRM Category solutions.

Act!: Act! offers integrated CRM and marketing automation to enhance lead conversion and customer engagement. Users can market efficiently and build lasting customer relationships.

Glue Up: Glue Up is an all-in-one platform for managing events, memberships, CRM, email campaigns, finance, payments, and marketing tools. It helps build and scale communities efficiently.

This comparison of Act! vs. Glue Up draws on 5825 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Both Act! and Glue Up are commonly chosen for Targeted email campaign management.

Act! also supports Sales process automation, Customer relationship management, Sales activity tracking and reporting, Sales opportunity management, etc.

Glue Up also supports Membership management automation, Event management automation, Membership management and engagement, Member engagement management, etc.

Evidence shows that both products are used for Membership management, Customer engagement, Member engagement, Email marketing, etc.

Act! also covers Customer relationship management, Sales management, Marketing automation, Sales enablement, etc.

Glue Up also covers Event management, Member management, Community engagement, CRM and contact management, etc.

Top use cases: Act! vs Glue Up

Use cases tied to Act! and Glue Up from verified data sources. Click any use case for supporting evidences.

Act!
Glue Up
Shared by both · Use cases
Act! Glue Up

Top Capabilities: Act! vs Glue Up

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Act!
Shared
Glue Up
Shared by both · Topics
Act! only
Glue Up only

Deployed Industries: Act! vs Glue Up

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Act!
Shared
Glue Up
Shared by both · Industries
Act! only
Glue Up only

Deployed Market Segments: Act! vs Glue Up

Share of peer evidence by company size for Act! and Glue Up. Each product segments add up to 100%. Click any segment for supporting evidence.

Act! 100%
Glue Up 100%

Act! and Glue Up: Best activities based on customer satisfaction

Act! in Action: Unique Activities

What Are the key features of Act! for Contact List Management?
Act assists in organizing contacts, scheduling interactions, and tracking communication history. It facilitates managing customer information and maintaining current contact lists. Act's capabilities are limited by the fact that some users have found it less effective than previous versions.
"...I understand there are superior Contact Management products available from competitive companies that I would recommend over ACT...." Peer review by Gregg, Nolan Corporation
How efficiently Does Act! manage your Engagement Management?
Act Engagement Management helps users track customer interactions, schedule follow-up appointments, and create personalized notes. It simplifies the process of managing customer relationships, saving time and enhancing engagement. Act Engagement Management does not offer support for the creation of to-do lists or quotes.
"...Organized all of our contacts into a database that allowed us to follow up on prospects and customers...." Peer review by Ryan, GoKnock
How does Act! facilitate Communication Management?
Act Communication Management helps users manage interactions with clients and colleagues. It offers features such as email tracking, call logging, and appointment scheduling. Act Communication Management has limitations in areas such as mobile device integration and reporting capabilities.
"...I haven't dealt directly with the publisher but through one of their resellers...." Peer review by Emma, DMCSC Trust
How can Act! optimize your Sales Document Management Workflow?
The system assists in managing sales documents, such as quotes, contracts, and invoices. It allows for easy tracking of customer information and business activities. It has limited customization for quotes, which necessitates the use of additional products.
"...It's our CRM, quoting system, and lead capture system...." Peer review by Administrator
How can Act! optimize your Lead Tracking Workflow?
ACT! is a robust tool for tracking sales opportunities. It allows users to record prospect information, manage calendars, and track lead sources and status changes. While ACT! provides many helpful features, it can sometimes require extra steps to track opportunities.
"...After leaving that industry, my new employer provided other software to track sales and leads...." Peer review by John, Transamerica

Glue Up in Action: Unique Activities

How efficiently Does Glue Up manage your Event Management?
EventBank provides a comprehensive platform for event management, encompassing registration, check-in, payment processing, and communication features. EventBank integrates with CRM, membership management, and email marketing tools. EventBank's user-friendly interface, extensive functionalities, and global usability are appreciated by users, but complex events may require additional capabilities.
"...Our company is delighted to share that we made the right choice in switching to the Event Management Software. ...." Peer review by Jenneffer C., Program associate, Research
Why is Glue Up the best choice for Membership Management?
Glue Up provides a comprehensive membership management solution. It integrates membership management with various features including event management, CRM, email marketing, and mobile apps. Glue Up also streamlines member tracking, automates processes, and simplifies event management.
"...From CRM, Event Management, Social Engagement, Email Marketing Campaigns, Invoicing, Membership Management & Financing, this software enables you run your business effectively and efficiently...." Peer review by Edward O., President & CEO, Non-Profit Organization Management
Why is Glue Up the best choice for Social Media Management?
The software enables connecting to social media accounts, facilitating outreach to a larger audience. nIt includes social publishing, social engagement, and review management features.nThe platform offers automated tracking and analytics for social media activities.
"...From CRM, Event Management, Social Engagement, Email Marketing Campaigns, Invoicing, Membership Management & Financing, this software enables you run your business effectively and efficiently...." Peer review by Edward O., President & CEO, Non-Profit Organization Management

News

Latest Act! news

Act! Named a 2026 CRMmys Finalist for Best CRM for Small Business

Act! has been named a finalist in the 2026 CRMmys Awards for Best CRM for Small Business. This recognition highlights Act!'s commitment to providing CRM solutions tailored for small and midsized businesses, evaluated by an independent practitioner panel. The award reflects Act!'s performance against current standards and its longstanding focus on empowering SMBs.

22/06/2026 - source

Latest Glue Up news

Introducing Billing Health • Glue Up

Glue Up introduces Billing Health, a new feature under Finance, designed to streamline the management of expired cards and failed payments. It consolidates all payment issues into a single list, allowing users to track revenue at risk and resolve payment failures efficiently. The feature includes tools for sending reminders, updating card information, and understanding payment failure reasons, enhancing financial oversight and member communication.

30/07/2026 - source