Act-On vs. Broadridge: Comparing Best Marketing Automation Solutions 2026

Overview: Act-On and Broadridge as Marketing Automation Category solutions.

Act-On and Broadridge Distributed Marketing Solution both cater to the marketing automation sector but with distinct focuses and strengths. Act-On enhances communication management and facilitates new lead generation, suitable for large enterprises and marketing industries. Broadridge specializes in engagement management and direct marketing, favorable for businesses prioritizing brand engagement and needing robust hands-on support. While Act-On excels with its comprehensive analytics and integration, Broadridge offers niche capabilities for targeted content and workflow management.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Broadridge: Broadridge-Distributed-Marketing-Solution enhances financial advisor lead generation and ensures compliance. This financial services tool streamlines marketing efforts effectively.

Deployed Market Segments: Act-On vs Broadridge

Share of peer evidence by company size for Act-On and Broadridge. Each product segments add up to 100%. Click any segment for supporting evidence.

Act-On 100%
Broadridge 100%
Act-On Broadridge
Key Capabilities Supported Act-On offers robust communication management and engaging follow-ups. It aids campaign and social media management, addressing key operational needs. → Broadridge Distributed Marketing Solution concentrates on engagement and direct marketing. It supports targeted content management and workflow processes. →
Business Goals Act-On helps businesses acquire customers and enhance relationships. It also boosts sales and ROI, aligning with users across marketing and IT sectors. → Broadridge Distributed Marketing Solution focuses on acquiring customers and enhancing brand engagement. It is ideal for users looking to scale marketing best practices. →
Core Features Act-On excels with custom reporting, extensive analytics, and seamless integration tools. These features cater to diverse organizational needs. → Broadridge Distributed Marketing Solution provides strong compliance and training features, focusing on integration and security for efficient operations. →
Vendor Support Act-On offers extensive support including 24/7 availability, phone, chat, and email. This meets demands of large-scale enterprises needing comprehensive help. → Broadridge Distributed Marketing Solution provides 24/7 support but also emphasizes training and onboarding, reflecting a more hands-on support approach. →
Segments and Industries Primarily used by large enterprises and marketing industries, Act-On serves a wide range of businesses including IT and computer software. → Broadridge Distributed Marketing Solution lacks a defined user segment, hampering specific industry targeting. →
Operational Alignment Act-On fits into larger operational workflows and complex environments, ideal for enterprises requiring scalable solutions. → Broadridge Distributed Marketing Solution suits businesses seeking targeted workflow management and content strategies. →
lightning

Applying your context and needs changes the comparison

Act-On and Broadridge: Best activities based on customer satisfaction

Act-On in Action: Unique Activities

How does Act-On facilitate Engagement Management?
Act On Engagement Management helps track customer engagement and automate email campaigns to follow up with customers and prospects. The platform provides valuable insights into customer behavior by tracking email opens, clicks, and website visits. Although the platform is effective at engaging customers, there is room for improvement in its ability to provide personalized engagement experiences.
"...The platform integrates across our website, into our email client, our CRM, and other digital engagement tools like WebEx...." Peer review by Jamie M, Communications Specialist, Education
How does Act-On facilitate Communication Management?
Act-On effectively automates communication tasks such as email marketing and social media publishing. The platform streamlines interaction with customers and prospects by tracking their interests and providing personalized communications. Act-On is ideal for businesses with high email volume but is not suited for those with limited communication needs.
"...The platform allows us to do anything from lead tracking, email automation, webinar planning to marketing analytics with just one tool...." Peer review by Agata K, VP Marketing, Internet
What solutions does Act-On provide for Campaign Management?
Act-On is a marketing automation platform that helps businesses track and manage digital campaigns. It enables users to create email campaigns, monitor website activity, and track leads. However, it may be challenging for those unfamiliar with marketing and automation software.
"...Act-On has given us much better insight into marketing campaign results, and improved our email effectiveness significantly...." Peer review by Nathan F., Mechanical or Industrial Engineering
How does Act-On facilitate Social Media Management?
The platform provides a comprehensive suite of tools for managing social media, including tracking, analytics, and engagement features. Users can create landing pages, track website visitors, and analyze social media performance. While the platform offers a variety of tools, its reporting and data analytics capabilities are limited.
"...Landing Page Design, Development, and Deployment as well as tracking and social sharing...." Peer review by John Bersentes, Vice President, Business Development, TMP Government
How does Act-On address your Generation Of New Leads Challenges?
Act-On is a marketing tool that helps generate leads from various sources. It uses email campaigns, web forms, and user actions to attract new prospects. nAct-On helps nurture leads through lead scoring and educational email campaigns, which helps qualify them for sales.nAct-On does not track revenue conversions, limiting the ability to assess campaign return on investment.
"...We can now generate leads and automate processes - our business never received this from marketing until now...." Peer review by John Scott, DipM MCIM, Dip DigM, Marketing Director, Freedman International

Broadridge in Action: Unique Activities

What solutions does Broadridge provide for Direct Marketing?
Broadridge provides direct marketing solutions that leverage data techniques and innovative technology. These solutions generate leads, increase customer satisfaction and account value, and improve return on marketing investment. The solutions support the entire buying cycle and integrate marketing and branding into member and patient communications.
"...Your marketing communications will generate results with our direct marketing solutions and expertise. ..." Direct Marketing for Healthcare
How does Broadridge facilitate Training & Onboarding?
Broadridge's Distributed Marketing Solution features innovative onboarding solutions that streamline information management and accelerate onboarding time. nThis solution also supports omni-channel delivery with full address correction and provides custom onboarding solutions tailored to specific document types and industry requirements. nBroadridge offers both standardized and custom onboarding templates designed to improve operational efficiency and facilitate a seamless customer experience.
"...Streamline information management – from onboarding to omni-channel customer Ashburn US VA 20149 Broadridge uses cookies to give you the best experience of the website...." Transform data into customer and communications insights for Insurance

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting

Act-On Broadridge
Peer score 4.4 4.0
Peer insights 17440 2920
Top industries
Marketing And Advertising 18.0%
Computer Software 17.0%
Information Technology And Services 13.0%
SMB and Mid-Market 83.0% 0.0%
Enterprise 17.0% 0.0%
Pricing Act-On

News

Latest Act-On news

Banzai International proposes rebrand to Parabolic Technologies

Banzai International plans to rebrand as Parabolic Technologies, pending shareholder approval. The company will also restructure into three divisions: ConnectAndSell for AI sales acceleration, Banzai for Demio and OpenReel platforms, and CreateStudio for AI video content creation. New Nasdaq ticker symbols PARA and PARAW are set for August 7, 2026.

05/08/2026 - source

Latest Broadridge news

Broadridge appoints Anton as General Manager and Head of GTO

Broadridge Financial Solutions has appointed Richard Anton as general manager and head of Global Technology and Operations (GTO) in Canada. Anton will lead efforts to enhance client engagement and drive growth in Broadridge's wealth, capital markets, and asset management sectors. He succeeds Chad Alderson, who will take on a new role within Broadridge's Global Sales and Marketing organization.

20/09/2026 - source