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Compare Act-On vs ActiveCampaign

Comparison Summary

This comparison report of Act-On vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 34854 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Act-On and ActiveCampaign

Act-On, ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

"By blending segmentation with deliverability and great content, Act-On helps us execute a holistic vision for Madrona " - John Capuano

"Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. " - Monika Reti

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Act-On

Focus area

Act-On is better than ActiveCampaign for

Software Failure Risk

  • low

logo ActiveCampaign

Focus area

ActiveCampaign is better than Act-On for

Software Failure Risk

  • medium

About

Act-On | An automated Growth Marketing Platform

CXA Platform to engage with their customers

Age

2005

2003

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

112

133

Total Goals
(we found evidences for)

21

18

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account


generation of new leads





content publishing

searching for content



contact list management

creating contact list



Scheduling & dispatching



training & onboarding



social media marketing


lead qualification: behavioural

lead qualification: firmographic

lead qualification: technographic




segmentation and targeting


competitive intelligence


identify target customers

customise loyalty program



sales document management

contract management

proposal & quote management


customer feedback management

measuring customer satisfaction

measuring net promoter score





outbound marketing



personalized marketing


conversion management



business development


knowledge management




conference call management


products & pricelist management


relationship marketing



lifetime value management


sales review & feedback



trade show marketing


performance management


advocacy management



revenue cycle management



international marketing



follower management


relationship management






subscription management


courses & assessment

create learning path


database marketing


rating and review management


sales call management





touchpoint management


channel management


promotion management




referral management


pipeline management



discount management



community building


calendar management





membership management



sales commission management



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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low

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Business Setting