Real-World Case Studies and Customer Success Stories with Infillion

Infillion’s MediaMath technology powered Walmart Connect Mexico’s DSP to improve ROAS through precision segmentation. Walmart Connect tested two audience segments:... branding & consideration and purchase-driven. The branding segment achieved a 4.6 ROAS, while the purchase-driven segment reached 13.2 ROAS. The campaign used first-party data and AI-driven optimizations for targeted advertising. Walmart Connect delivered measurable results and enhanced omnichannel advertising for leading dairy brands.
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Infillion ran a mobile ad campaign for a major watch retailer. The campaign used geofenced animated banners and rich media... to target adults near store locations in the US, UK, France, Spain, and Switzerland. Infillion's location technology tracked real-world attribution and in-store visits. The campaign drove a 7% lift in store traffic and over 4,400 visits in two weeks. Shoppers spent an average of 35 minutes in the store.
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Infillion ran a mobile ad campaign for Casper to boost visits to a new pop-up store. The campaign used rich... media mobile ads, geofencing, and Gimbal beacon technology to target and measure real-world store visits. Casper saw a 15.7% lift in store traffic and an average dwell time of 47 minutes. The cost per visit was $7.53, and the cost per incremental visit was $47.81.
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MediaMath powered Walmart Connect Mexico's DSP to optimize campaigns for different audience segments. The solution helped Walmart reach high-intent buyers.... Walmart achieved up to 21.3 ROAS using this retail media technology. The platform enabled smarter audience targeting and campaign execution. This drove measurable outcomes in retail media advertising.
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Casper used Infillion's mobile ad campaign to promote a new pop-up store. The campaign targeted a geo-defined audience with rich... media ads and used Gimbal beacon technology for precise measurement. Casper saw a 15.7% increase in store visits and an average dwell time of 47 minutes. The cost per visit was $7.53, and the cost per incremental visit was $47.81. The campaign proved effective in driving engaged foot traffic to the store.
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Infillion helped a major watch retailer run a mobile ad campaign. The goal was to drive more people to their... stores in the US, UK, France, Spain, and Switzerland. Infillion used animated banners and rich media ads with location technology to track visits. The campaign led to over 4,400 store visits in two weeks. Store traffic increased by 7%. Shoppers spent an average of 35 minutes in the store.
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Walmart Connect Mexico used Infillion’s MediaMath technology to improve their retail media campaigns. They wanted to test how targeted audience... engagement could boost conversions and ROAS. They ran a campaign with two segmentation strategies: one for branding and one for purchase-driven shoppers. Walmart Connect used first-party data and AI-driven optimizations to reach high-intent buyers. The campaign helped Walmart Connect deliver better results for brands and set a new standard for retail media success.
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Adwerx used Infillion’s DSP to run thousands of hyper-local ad campaigns for real estate and mortgage professionals. They needed to... switch their programmatic buying stack quickly, without hurting campaign performance. Infillion enabled custom bidding and strong audience matching, helping Adwerx expand retargeting reach and improve budget pacing. 99.7% of campaigns went live within one business day. Adwerx achieved greater media efficiency and fewer blocked campaigns during audits.
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MediaMath helped Media Thesis, a performance marketing agency, find the most efficient DSP for CTV and digital audio campaigns. In a Q4... holiday test, MediaMath beat the leading DSP with a 40% CPM efficiency advantage for HBO Max video. Media Thesis used identical budgets and creatives across platforms. MediaMath delivered more value, broader reach, and measurable impact. This led to a deeper partnership focused on performance and transparency.
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MediaMath helped Media Thesis, a performance marketing agency, find the most efficient DSP for premium and open-market inventory. During a Q4... holiday campaign, Media Thesis tested MediaMath against another leading DSP using the same budget and creative. MediaMath delivered a 40% CPM efficiency advantage for HBO Max video. The agency saw more value and broader reach across CTV and digital audio. This success led to a deeper partnership focused on performance and transparency.
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MediaMath helped Media Thesis, a performance marketing agency, find the most efficient DSP for cost-effective results. Media Thesis ran a... head-to-head test between MediaMath and another leading DSP during a high-stakes Q4 campaign. MediaMath delivered a 40% CPM efficiency advantage for HBO Max video. The agency saw better value, broader reach, and measurable impact across CTV and digital audio. This success led to a deeper partnership focused on performance and transparency.
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Infillion helped a major restaurant group boost online reservations. The group used cross-device, location-driven tactics to target audiences on all... devices. They refined segments with the Cross-Device Identity Index and used geo-targeting and retargeting. The campaign beat the CPA goal by 35%.
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Gimbal’s Location Platform and Airship integration helped TGI Fridays boost app open rates. Location-triggered push notifications led to a 67%... lift in app opens compared to generic pushes. During NFL playoffs, region-based geofences drove an 80% lift. A Happy Hour campaign saw a 100% lift at one location. Special venue geofences like airports and malls averaged a 30% lift. The campaign also increased return visits.
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TGI Fridays used Gimbal's Location SDK to send location-triggered push notifications. They set up geofences around restaurants, airports, and malls.... The campaign led to a 67% lift in app open rates compared to generic push messages. During NFL playoffs, open rates rose by 80% in targeted regions. A Happy Hour campaign saw a 100% lift at a single location. Special venue geofences like airports and malls saw a 30% average lift. Customers visited more often after receiving these notifications.
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Infillion helped a major restaurant group boost online reservations. The group used cross-device, location-driven tactics to target audiences on all... their devices. They refined segments with the Cross-Device Identity Index and used geo-targeting and retargeting. The campaign beat the CPA goal by 35%.
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Infillion's InStadium AR experience helped Liquid I. V. reach 654,000+ live baseball fans. The campaign drove 10M+ in-stadium impressions and...179,450 minutes of AR game engagement. Brand awareness rose by 18%, consideration by 32%, and preference by 40%. Liquid I.V. achieved record-breaking $438M U.S. revenue in 2024, becoming Unilever’s top Health & Wellness brand.
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Liquid I. V. used Infillion to launch a high-impact AR campaign at baseball stadiums. Fans played a branded AR game...by scanning QR codes, driving 179,450 minutes of engagement. The campaign reached over 654,000 live fans and generated 10 million impressions. Brand awareness rose by 18%, consideration by 32%, and preference by 40%. Liquid I.V. achieved $438M in U.S. revenue in 2024, becoming Unilever’s top Health & Wellness brand.
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Infillion helped Liquid I. V. boost brand awareness with an AR game at live baseball events. The campaign reached over...654,000 fans and generated 10 million in-stadium impressions. Brand awareness rose by 18%, consideration by 32%, and preference by 40%. Fans played the AR game for 179,450 minutes. Liquid I.V. achieved $438 million in U.S. revenue in 2024, becoming Unilever’s top Health & Wellness brand.
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Infillion's TrueX engagement ads helped a mid-sized private university in the Mid-Atlantic region double its industry benchmark click-through rate to 1. 7%. The campaign...used interactive carousel ads to showcase the school's benefits, including fee waivers and scholarships. The CTV ad with QR codes achieved a 0.3% scan rate. Users spent an average of 51 seconds engaging with the ad, surpassing the 30-second guarantee. The campaign drove more prospective students to learn about the university.
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Spotter used Gimbal’s Location SDK and beacons to automate classroom attendance. Manual tracking took time from teaching and was not... reliable. The new system sends real-time entry and exit notifications to the Spotter platform. Beacons pinpoint students to specific classrooms, unlike GPS. The solution protects student privacy and improves accountability.
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Infillion’s TrueX engagement ads helped a mid-sized private university in the Mid-Atlantic region stand out in a crowded market. The campaign used... interactive carousel ads to showcase the school’s benefits, including fee waivers and scholarships. The CTV ad with QR codes achieved a 0.3% scan rate. Users spent an average of 51 seconds engaging with the ad. The click-through rate reached 1.7%, nearly double the industry benchmark.
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Infillion’s TrueX ads helped Porsche boost Cayenne awareness by 13% and consideration by 17%. The campaign targeted affluent, streaming-first buyers... with interactive ad units, including a car configurator. Users spent an average of 47 seconds with the ad, over 50% above the minimum. Mobile users averaged 4.7 interactions, and desktop click-thru rate hit 7.7%. The strategy focused on brand lift and deep engagement for luxury automotive marketing.
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Infillion helped a luxury auto brand use a full-funnel digital strategy to boost dealership visits. The campaign used mobile and... desktop video ads, custom audience retargeting, and location technology. Over 350 dealership visits were tracked, with an average dwell time of 44 minutes. The campaign achieved an 81% video completion rate and 1.78 visits per unique user. Location beacons confirmed real customer engagement inside dealerships.
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Infillion’s TrueX ads helped Porsche promote the Cayenne to affluent car buyers. The campaign used an interactive car configurator ad... unit, letting users customize a virtual Cayenne. This approach targeted streaming-first audiences who often skip ads. The campaign achieved a 13% lift in awareness and a 17% lift in consideration. Users spent an average of 47 seconds with the ad, and desktop click-thru rates reached 7.7%.
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