Real-World Case Studies and Customer Success Stories with XperienCentral

GX helped PSV Eindhoven transform its digital platform for fans. PSV wanted to give fans a better online experience with... personalized content and real-time updates. GX built a mobile-first website with multilingual support and live match features. The new site uses data to show fans content just for them. PSV.nl won 'Website of the Year 2024' and became the most popular football club site in its category.
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GX redesigned the website and app for N. E.C. Nijmegen. The club wanted to fix its fragmented digital structure and...make things easier for fans. GX built a mobile-first platform with digital tickets and facial recognition for faster stadium entry. The new system helps cut down on paper and plastic waste. Fans now get real-time match stats and updates in one place.
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BlueConic helped Roularta Media Group manage customer consent and privacy. Roularta used BlueConic to centralize consent management and comply with... privacy rules. The platform let Roularta personalize website experiences even when users limited consent. Roularta also used look-alike modeling to expand target audiences and increase revenue. Advertising partners reached small, engaged groups with relevant ads.
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BlueConic helped Signify use first-party data to improve marketing. Signify wanted to personalize online channels for customers in over 70... countries. BlueConic created rich customer profiles and a single customer view. AI automated the classification of 37,500 online inquiries each year. Signify gained insights for 50 countries using 256 data attributes and matched 160,000 online profiles to account data.
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Essity used BlueConic's customer data platform to shift to a first-party data strategy. This helped them follow new privacy rules... and improve how they reach customers. They made their marketing more personal and targeted. Essity saw a 42% increase in revenue, a 50% drop in cost per acquisition, and a 25% boost in return on ad spend. The solution worked across many brands and regions.
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BlueConic helped Fontys University of Applied Sciences improve student orientation. GX Software mapped Fontys' data and set clear goals. They... used BlueConic to collect and categorize student data. This enabled personalized student journeys. Registrations for career guidance activities increased ninefold. Conversion rates for personalized dialogues were almost 10 times higher than standard methods.
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BlueConic helps ANWB deliver a better digital experience. ANWB needed to balance privacy with personalized service for its members. They... used BlueConic to collect and manage first-party data and create unified customer profiles. This lets them send over 400 personalized messages and run real-time omnichannel marketing. ANWB saw higher conversion rates and more satisfied customers with personalized cross-sell and upsell campaigns.
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GX helped Gemeente Oss redesign its website to improve accessibility and user experience. The old site was hard to use... for families, seniors, and entrepreneurs. The new site uses high-contrast visuals, screen reader support, and better navigation. These changes make the site easier for all residents to use. The redesign supports better service delivery and community engagement.
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Odido used the Maestro platform from GX Software to improve customer communication. They wanted to give each customer a personal... experience using real-time data. Maestro helped Odido send the right message at the right time across web, app, and call center channels. 85% of converted customer journeys were influenced by Maestro messages. Click-through rates for key offers reached 8% to 12%. Self-service on the website and app cut repeat call center contacts by 51%.
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BlueConic helped S&P Global Commodity Insights unify customer data and improve lead scoring. The company used machine learning to score... leads and a new dashboard for real-time insights. They boosted lead quality and conversion rates with propensity-to-buy scoring. LinkedIn conversions increased 4.7 times by targeting active buying centers. Sales efficiency improved with automated lead scoring and centralized insights. Personalized marketing drove strong campaign engagement.
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