XperienCentral: Product updates, Customer stories, and Insights | 2026 Cuspera

BlueConic helped Signify use first-party data to improve marketing. Signify wanted to personalize online channels for customers in over 70 countries. BlueConic created rich customer profiles and a si...ngle customer view. AI automated the classification of 37,500 online inquiries each year. Signify gained insights for 50 countries using 256 data attributes and matched 160,000 online profiles to account data.
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BlueConic helped S&P Global Commodity Insights unify customer data and improve lead scoring. The company used machine learning to score leads and a new dashboard for real-time insights. They boosted ...lead quality and conversion rates with propensity-to-buy scoring. LinkedIn conversions increased 4.7 times by targeting active buying centers. Sales efficiency improved with automated lead scoring and centralized insights. Personalized marketing drove strong campaign engagement.
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BlueConic helped Roularta Media Group manage customer consent and privacy. Roularta used BlueConic to centralize consent management and comply with privacy rules. The platform let Roularta personaliz...e website experiences even when users limited consent. Roularta also used look-alike modeling to expand target audiences and increase revenue. Advertising partners reached small, engaged groups with relevant ads.
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BlueConic helps ANWB deliver a better digital experience. ANWB needed to balance privacy with personalized service for its members. They used BlueConic to collect and manage first-party data and crea...te unified customer profiles. This lets them send over 400 personalized messages and run real-time omnichannel marketing. ANWB saw higher conversion rates and more satisfied customers with personalized cross-sell and upsell campaigns.
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Essity used BlueConic's customer data platform to shift to a first-party data strategy. This helped them follow new privacy rules and improve how they reach customers. They made their marketing more ...personal and targeted. Essity saw a 42% increase in revenue, a 50% drop in cost per acquisition, and a 25% boost in return on ad spend. The solution worked across many brands and regions.
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GX redesigned the website and app for N.E.C. Nijmegen. The club wanted to fix its fragmented digital structure and make things easier for fans. GX built a mobile-first platform with digital tickets a...nd facial recognition for faster stadium entry. The new system helps cut down on paper and plastic waste. Fans now get real-time match stats and updates in one place.
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