Vungle Overview

Vungle is an Advertiser Campaign Management Software. Vungle is an in-app video platform for performance marketers. It delivers the highest value users through engaging video ads. Advertisers depend on Vungle's LTV and creative optimization technologies, targeting and HD video ad delivery to reach and acquire high-value users.

Vungle’s Programmatic helps to reach out with DSPs, generate more revenue with Vungle’s in-app video ads, easy to use SDK, ad placements that allow to be flexible with formatting. It engages users with interactive prompts, drive user engagement with creative ad designs and templates, LTV technology optimised to expand user base.

Vungle’s advertiser platform allows it to keep a finger on a campaign's pulse with extensive post-install metrics and real-time reporting, giving up-close views on critical KPIs.

Cuspera Reviews

75 buyers and buying teams have used Cuspera to assess how well Vungle solved their Mobile Advertising needs. Cuspera uses 696 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Advertising needs.

Business Priorities

Increase Sales & Revenue and Enter New Markets Internationally Or Locally are the most popular business priorities peers achieved using Vungle.

Other priorities:

  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Efficiency
  • Increase Customer Life Time Value
  • Establish Thought Leadership
  • Improve ROI
  • Build Brand Awareness
  • Launch New Products
  • Acquire Customers
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Sending & Publishing Communications , Engagement Management , as the business use cases that they have been most satisfied while using Vungle.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Mobile and Video

4.73/5

Read Reviews (143)

"...Private equity firm Blackstone just announced that it has reached an agreement to acquire mobile advertising company Vungle...." Blackstone is acquiring mobile ad company Vungle
Sending & Publishing Communications with Mobile, Video and Mobile App

4.81/5

Read Reviews (56)

"...Publishing successful mobile game apps such as hidden object game, June's Journey, Wooga has become a market leader in the story-driven casual genre...." Case Study Wooga
Engagement Management with Mobile, Video and Mobile App

4.90/5

Read Reviews (54)

"...so users felt a sense of control around their ad engagement. ..." Vungle Success Story
engaging and following up

4.91/5

Read Reviews (42)

PEER EXPERIENCES
Advertisement with Mobile and Video

4.73/5

Read Reviews (143)

"...Private equity firm Blackstone just announced that it has reached an agreement to acquire mobile advertising company Vungle...." Blackstone is acquiring mobile ad company Vungle
Sending & Publishing Communications with Mobile, Video and Mobile App

4.81/5

Read Reviews (56)

"...Publishing successful mobile game apps such as hidden object game, June's Journey, Wooga has become a market leader in the story-driven casual genre...." Case Study Wooga
Engagement Management with Mobile, Video and Mobile App

4.90/5

Read Reviews (54)

"...so users felt a sense of control around their ad engagement. ..." Vungle Success Story
engaging and following up

4.90/5

Read Reviews (42)

22+ more Business Use Cases

Our AI advisor, Wyz, harnessed 696 insights from peers and experts to help you assess how these Vungle use cases fit your Mobile Advertising needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Jack Driscoll

Director, Finance & Operations

Audiomack

After we integrated Vungle into our interstitial placements, our ARPDAU saw a 7% uplift. Adding Vungle ads to our ad stack, we were able to more effectively monetize our user base while maintaining our best-in-class AppStore rating. Testimonial By Jack Driscoll

Aleksandr Tarasov

Director of Marketing

Playrix

Vungle is currently among Playrix's top advertising partners for both install volumes and the quality of the players. In particular, for Township, Vungle's results in China are the best of all partners. Testimonial By Aleksandr Tarasov

Irem Pazar

Marketing Manager

Peak

Our marketing team has enjoyed a long-term relationship, and through consistent marketing creative testing, Vungle Creative Labs has helped us fuel increased performance globally. Testimonial By Irem Pazar
CUSTOMERS TESTIMONIALS

Jack Driscoll

Director, Finance & Operations

Audiomack

After we integrated Vungle into our interstitial placements, our ARPDAU saw a 7% uplift. Adding Vungle ads to our ad stack, we were able to more effectively monetize our user base while maintaining our best-in-class AppStore rating. Testimonial By Jack Driscoll

Aleksandr Tarasov

Director of Marketing

Playrix

Vungle is currently among Playrix's top advertising partners for both install volumes and the quality of the players. In particular, for Township, Vungle's results in China are the best of all partners. Testimonial By Aleksandr Tarasov

Irem Pazar

Marketing Manager

Peak

Our marketing team has enjoyed a long-term relationship, and through consistent marketing creative testing, Vungle Creative Labs has helped us fuel increased performance globally. Testimonial By Irem Pazar

Case Studies

COMPANY CASE STUDIES
Case Study Bagelcode

Bagelcode Finds Opportunities in Windows That Has 150% Higher ROAS Than iOS

Read More
Case Study TikTok

TikTok Scores 95% Increase in IPM After Leveraging Vungle Playable+ Ad Formats

Read More
Case Study Wooga

Wooga Boosts Publisher Ad ARPDAU by 35% After Optimizing with Vungle's Recommendations

Read More

Popular Business Setting

for Vungle

Top Industries

  • Internet

Popular in

  • Mid Market
  • Small Business

Peers used Vungle to Increase sales & revenue and Enter new markets internationally or locally

Peer and Expert Opinion on Features

for Vungle

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.91/5

Read Reviews (22)
Recording

1.46/5

Read Reviews (16)
Rewards

4.37/5

Read Reviews (10)
Gamification

4.37/5

Read Reviews (10)
FEATURES RATINGS AND REVIEWS
Personalization

4.91/5

Read Reviews (22)
Recording

1.46/5

Read Reviews (16)
Rewards

4.37/5

Read Reviews (10)
Gamification

4.37/5

Read Reviews (10)

IT and Other Capabilities

for Vungle

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.68/5

Read Reviews (38)
Data Export

2.28/5

Read Reviews (25)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.68/5

Read Reviews (38)
Data Export

2.28/5

Read Reviews (25)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.81/5

Read Reviews (46)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.81/5

Read Reviews (46)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.81/5

Read Reviews (21)
Custom Reports

4.73/5

Read Reviews (27)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.81/5

Read Reviews (21)
Custom Reports

4.73/5

Read Reviews (27)

Software Failure Risk Guidance

?

for Vungle

Overall Risk Meter

Low Medium High

Top Failure Risks for Vungle

Vendor Profile Details

Company Name

Vungle

Company Website

https://vungle.com/

Year Founded

2011

HQ Location

1255 Battery Street Suite 500 San Francisco, CA 94111

Employees

101-250

Social

Financials

M&A