VizSense - consumer intelligence focused on micro-influencer marketing
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Food & Beverages Case Studies and Customer Success Stories with VizSense
Zico
- Food & Beverages
VizSense used its proprietary technology to help Zico, a leading coconut water brand, shift its messaging to reach everyday consumers. Zico wanted to... move from macro-influencer marketing to micro-influencers for better engagement. VizSense analyzed over 600,000 data points and thousands of reviews to find new insights. The campaign reached 5,500,000 people, generated 6,600,000 impressions, and achieved a 7% engagement rate. Zico also saw a 31x return in total media value from the initial investment.
VizSense used its proprietary technology to help a popular coconut water brand shift its messaging. The brand wanted to become... more approachable and reach everyday consumers. VizSense analyzed over 600,000 data points and reviewed thousands of comments to find new insights. The campaign used micro-influencers on Instagram and Facebook. Results included 5.5 million reach, 6.6 million impressions, a 7% engagement rate, and 31x total media value from the initial investment.
VizSense used its influencer marketing platform to help a classic soda brand launch a new flavor at 7-Eleven stores. The brand wanted... to create buzz and drive awareness in California, Texas, and Florida. VizSense selected micro-influencers with audiences matching the brand’s target demographics and locations. 96% of the audience reached was in the target locations, 65% was in the target age group, and 70% matched the target income. The campaign delivered 42 times the total media value from the initial investment.
VizSense used influencer marketing to help Skittles stand out in mass grocery retail for summer. The campaign focused on Instagram... and TikTok, targeting Gen Z and young millennials. Influencers created new ways to enjoy Skittles, like "Summerade" recipes. The campaign reached 2.1 million impressions, had an 8.77% engagement rate, 55,912 video views, and about 7,000 clicks to the retail site. Fans showed strong excitement and love for the brand.
VizSense ran a 45-day influencer campaign for the World's #1 Bourbon Whiskey on Instagram and Facebook. The goal was to... position their Highball cocktail as a simple, light alternative to beer during the holiday season in Texas. VizSense used market research and targeted Texas influencers to share the message. The campaign reached 2.9 million people, generated 3.8 million impressions, and achieved a 5% engagement rate. The brand saw a 112% lower CPM and a 26x return on media value from the initial investment.
Consumer Goods Case Studies and Customer Success Stories with VizSense
Johnsons Baby
- Consumer Goods
VizSense used its influencer marketing platform to help Johnsons Baby promote kids hair care products at Wegmans. The challenge was... to boost awareness and sales during a 30-day promotion. VizSense targeted mommy bloggers and local influencers using their technology. The campaign reached 5.2 million people and achieved an 8.7% engagement rate. Sales lifted by 35% year-over-year, with the 2-in-1 shampoo and body wash seeing a 92% sales increase.
VizSense ran a campaign for Neutrogena to boost awareness and sales for their skincare products. The challenge was to reach... millennial women and drive traffic to a drugstore retailer. VizSense used micro-influencers and targeted content on Instagram and TikTok. The campaign reached 17 million people and got 24 million impressions. It drove 41,000 clicks to CVS in 60 days and had an 8% engagement rate.
VizSense ran a 30-day influencer campaign for a children's hair care brand at Wegmans. The goal was to boost awareness... and sales during a special promotion. VizSense used market research and targeted mommy bloggers near Wegmans stores. The campaign reached 5.2 million people and had an 8.7% engagement rate. Sales increased by 35% year-over-year, and the 2-in-1 shampoo and body wash saw a 92% sales lift. The campaign delivered 23 times the media value from the initial investment.
Neutrogena wanted to build awareness and increase sales for their skincare products. They had trouble reaching the right audience. VizSense... helped by finding key market opportunities and hiring micro-influencers. The campaign ran for 60 days and used Instagram and TikTok. It reached 17 million people and had 24 million impressions. The campaign drove over 41,000 clicks to CVS and had an 8% engagement rate.
Apparel & Fashion Case Studies and Customer Success Stories with VizSense
A local fashion brand (emerging statement jewelry brand in Dallas, TX)
- Apparel & Fashion
VizSense helped a Dallas-based jewelry brand boost site traffic by 176% using Instagram and Facebook influencer campaigns. The brand wanted... to grow awareness and drive new users to their site. VizSense targeted Texas influencers and used proprietary tech to reach the right audience. The campaign led to a 62% increase in new site users, a 176% rise in sessions, a 9% engagement rate, and 23x media value from the initial investment. Sales also increased month over month during the 30-day campaign.
A local fashion brand (statement jewelry brand in Dallas, TX)
- Apparel & Fashion
VizSense helped a Dallas-based fashion brand boost site traffic by 176%. The brand wanted to grow awareness and drive new... users to their website using social commerce and micro-influencers. VizSense targeted Texas-based influencers and used proprietary technology to reach the right audience. The campaign led to a 62% increase in new site users, a 176% rise in sessions, a 9% engagement rate, and 23x media value from the initial investment. Sales also increased month over month during the 30-day campaign.
Utilities Case Studies and Customer Success Stories with VizSense
Energy company (unnamed)
- Utilities
VizSense used Instagram and TikTok to help an energy company raise awareness about clean energy. The campaign targeted family households... in the Northeast. Influencers shared stories about switching to clean energy and its benefits. The campaign reached 1.5 million targeted impressions in New York and Massachusetts. Six family-focused influencers took part. The average TikTok watch time was 11.35 seconds. Over 25% of comments discussed the importance of clean energy.
Pharmaceuticals Case Studies and Customer Success Stories with VizSense
Motrin
- Pharmaceuticals
VizSense ran a campaign for Motrin to boost brand loyalty in the pain and sleep category. The challenge was to... reach new, diverse women aged 25-30 and drive traffic to a major drugstore. VizSense used research to target women who value convenience and fast relief. The campaign showed how to use Motrin in daily routines for pain relief. Results included 9 million reach, 14 million impressions, a 5% engagement rate, and a 16% sales lift compared to the prior period.
Other Industry Case Studies and Success Stories with VizSense
An emerging ready-to-drink brand
- Alcohol
VizSense helped an emerging ready-to-drink brand stand out in the crowded hard seltzer market. The brand wanted to be different... from other malt-based seltzers by offering a vodka soda in a can. VizSense used market research, location targeting, and influencer marketing on Instagram and Facebook. The campaign reached 7.6 million impressions, brought in 83.2% new user sessions, and achieved a 6.4% engagement rate. The campaign delivered 32 times the total media value from the initial investment and drove a 26% increase in new users to the brand website.
cross-category brands (client of VizSense)
- Wellness Platforms
The client wanted to increase awareness and sales for their products at a key retailer during winter. They hired VizSense... to find market opportunities and use micro-influencers to drive traffic. VizSense targeted diverse women ages 25-40 who shopped at the retailer. The campaign ran for 45 days and promoted skincare, baby care, and OTC products. The campaign reached 5 million people, had 7 million impressions, an 8% engagement rate, and a 19% increase in average weekly sales.
