VizSense - Demand Generation: Use Cases, Capabilities & Competitors

VizSense helped Skittles launch a summer influencer campaign called 'Summerade.' The campaign used Instagram and TikTok to show new ways to enjoy Skittles, like adding them to summer drinks. It reach...ed Gen Z and young millennials, driving 2.1 million impressions and 55,912 video views. The campaign achieved an 8.77% engagement rate and 7,000 clicks to retail sites. Fans shared their excitement and love for the new recipes.
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VizSense ran a 10-day influencer campaign for Neutrogena to boost sales at Kohl's during the holiday season. The campaign targeted busy moms and "girl bosses" with content on Instagram and Facebook. ...Influencers promoted six skincare products, focusing on gifting and winter skincare routines. The campaign generated 516,000 reach and 531,000 impressions. Sales for featured products beat Black Friday sales by 25%.
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VizSense helped a haircare brand reach Hispanic consumers using micro-influencers. The campaign focused on authentic stories during Hispanic Heritage Month. Influencers shared personal haircare routi...nes and highlighted the brand’s products. The campaign reached 1.8 million people and generated 2.4 million impressions. Engagement rate hit 10%, with a 19% media value return from the initial investment.
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VizSense helped Neutrogena support the LGBTQIA+ community during Pride Month. The campaign used micro-influencers to share authentic stories and promote a limited edition product. Neutrogena donated ...part of the sales to Family Equality, a charity for LGBTQIA+ families. The campaign reached 1.8 million people and had 2 million impressions. Engagement rate was 11%, showing strong audience connection and positive feedback.
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VizSense helped a leading skincare brand boost awareness for a Target Circle promotion. The campaign used micro-influencers on Instagram to reach 3,100,000 people. Influencers created photos and vide...o tutorials to highlight product quality. The campaign achieved a 10% engagement rate and 36,000 clicks to the Target app. Total media value from the initial investment was 58 times.
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Listerine wanted to change how people think about oral hygiene. They worked with VizSense to use micro-influencers near Rite Aid stores. The campaign reached 7.1 million people and got 8.3 million im...pressions. Engagement rate was 6%. Sales at Rite Aid went up 17% over base sales during the campaign. Sales kept growing month over month after the campaign ended.
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