VizSense - Demand Generation: Use Cases, Capabilities & Competitors

VizSense ran a campaign for Motrin to boost brand loyalty in the pain and sleep category. The challenge was to reach new, diverse women aged 25-30 and drive traffic to a major drugstore. VizSense use...d research to target women who value convenience and fast relief. The campaign showed how to use Motrin in daily routines for pain relief. Results included 9 million reach, 14 million impressions, a 5% engagement rate, and a 16% sales lift compared to the prior period.
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VizSense used its influencer marketing platform to help Johnsons Baby promote kids hair care products at Wegmans. The challenge was to boost awareness and sales during a 30-day promotion. VizSense ta...rgeted mommy bloggers and local influencers using their technology. The campaign reached 5.2 million people and achieved an 8.7% engagement rate. Sales lifted by 35% year-over-year, with the 2-in-1 shampoo and body wash seeing a 92% sales increase.
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VizSense used its proprietary technology to help Zico, a leading coconut water brand, shift its messaging to reach everyday consumers. Zico wanted to move from macro-influencer marketing to micro-inf...luencers for better engagement. VizSense analyzed over 600,000 data points and thousands of reviews to find new insights. The campaign reached 5,500,000 people, generated 6,600,000 impressions, and achieved a 7% engagement rate. Zico also saw a 31x return in total media value from the initial investment.
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VizSense ran a campaign for Neutrogena to boost awareness and sales for their skincare products. The challenge was to reach millennial women and drive traffic to a drugstore retailer. VizSense used m...icro-influencers and targeted content on Instagram and TikTok. The campaign reached 17 million people and got 24 million impressions. It drove 41,000 clicks to CVS in 60 days and had an 8% engagement rate.
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VizSense used Instagram and TikTok to help an energy company raise awareness about clean energy. The campaign targeted family households in the Northeast. Influencers shared stories about switching t...o clean energy and its benefits. The campaign reached 1.5 million targeted impressions in New York and Massachusetts. Six family-focused influencers took part. The average TikTok watch time was 11.35 seconds. Over 25% of comments discussed the importance of clean energy.
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VizSense used influencer marketing to help Skittles stand out in mass grocery retail for summer. The campaign focused on Instagram and TikTok, targeting Gen Z and young millennials. Influencers creat...ed new ways to enjoy Skittles, like "Summerade" recipes. The campaign reached 2.1 million impressions, had an 8.77% engagement rate, 55,912 video views, and about 7,000 clicks to the retail site. Fans showed strong excitement and love for the brand.
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