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Pharmaceuticals Case Studies and Customer Success Stories with VERSO

Amgen - Pharmaceuticals - Very Large

Thousand Oaks, USA
Centralized data access for drug development Self-service analytics for process improvement Data management and analytics Drug development acceleration

ZS helped Amgen build a centralized data lake to speed up drug development. Scientists and engineers gained fast access to... global data, cutting analysis time from days to hours or minutes. The new platform lets teams analyze complex data, predict manufacturing outcomes, and monitor processes in real time. Amgen now uses advanced analytics and self-service tools across its business. The solution drives faster innovation and broad adoption by scientific staff.

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Aerie Pharmaceuticals - Pharmaceuticals - Small

Durham, USA
Sales analytics for pharmaceutical launches Custom reporting for sales teams Sales analytics Product launch enablement

Aerie Pharmaceuticals used the ZAIDYN platform from ZS to launch two new prescription eye drops. The company needed a strong... analytics tool to help sales reps target doctors and compete with larger pharma firms. ZAIDYN provided custom reporting, real-time feedback, and actionable insights for the sales team. The platform helped Aerie quickly equip its team and engage customers as products launched. Aerie now operates at a higher level and competes with bigger players in the market.

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Boehringer Ingelheim - Pharmaceuticals - Very Large

Ingelheim am Rhein, Germany
Global analytics platform deployment Customer engagement optimization Data analytics Customer engagement

ZS helped Boehringer Ingelheim deploy the ZAIDYN cloud-native analytics platform. The company unified over 300 data feeds and achieved 80%... adoption in six months. The platform enabled faster analytics, reducing cycle times from weeks to less. Teams in specialty and oncology began using the system quickly. Boehringer Ingelheim retired legacy systems and improved customer engagement with AI-powered insights.

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A global biopharma company - Pharmaceuticals - Very Large

Sales incentive compensation management Field performance analytics Incentive compensation Field performance management

ZAIDYN helped a global biopharma company transform its sales incentive compensation. The company needed a centralized analytics platform to boost... field team flexibility and customer engagement. ZAIDYN delivered personalized insights, mobile dashboards, and real-time reporting. 75% of users saw increased efficiency, and 100% of pilot users preferred ZAIDYN over the old system. Managers gained better understanding of incentive compensation, driving stronger field performance.

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Pharma company - Pharmaceuticals - Very Large

Sales rep conversational skills training Compliance monitoring for sales training Sales training and enablement Compliance management

ZS built an AI-powered virtual training platform for a leading pharma company. Sales reps use the tool to practice conversations... and get instant feedback. The platform simulates real-world scenarios and evaluates reps on 30 criteria. Reps who use the tool are 27% more likely to make President’s Club. The solution also detects compliance issues and supports coaching. Leaders and trainers see it as a strong addition to their sales training.

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A leading U.S.-based biopharmaceutical company - Pharmaceuticals - Very Large

USA
Co-pay card fraud detection Fraud detection Compliance management

ZS used machine learning to help a major U. S. biopharma company stop co-pay card fraud. Their AI system flagged...$25 million in potential fraud and blocked over 20 pharmacies. The solution placed 50 more pharmacies on a watchlist for closer monitoring. ZS’s approach led to new eligibility rules and legal action against a vendor. The company now has stronger fraud detection and a safer co-pay program.

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A major, multinational pharmaceutical company - Pharmaceuticals - Very Large

Patient journey mapping for therapy launch Customer insights Patient engagement

ZS helped a major pharmaceutical company launch a new cancer therapy by integrating patient experience data with traditional analytics. The company needed... a deep understanding of the patient journey to guide sales, marketing, and support decisions. ZS created an immersive, multisensory narrative platform that combined global data with real patient stories. This approach gave stakeholders actionable insights and a holistic view of the cancer treatment journey. The solution balanced data and emotion, supporting better decisions across the organization.

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UCB - Pharmaceuticals - Large

Brussels, Belgium
Rare disease diagnosis acceleration Patient engagement via digital channels Patient engagement Health data analytics

ZS and UCB used the ZEBRA solution to help diagnose myasthenia gravis faster. They launched social media ads and a... self-assessment tool. In just 10 weeks, the campaign achieved a 10x higher conversion rate than traditional methods. 140 people completed the self-assessment, and 20 reported a diagnosis. The project helped patients get answers and treatment sooner. ZS and UCB plan to expand this approach to other rare diseases.

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A leading biopharmaceutical company - Pharmaceuticals - Very Large

Sales planning automation Customer data integration Sales force automation Customer data management

ZS technology helped a leading biopharma company unify siloed data and automate sales planning. The company merged two divisions into... one international unit and built a single commercial data repository. ZS’s cloud-based business intelligence enabled integrated reporting and sales force automation across 60 countries. Sales planning now takes half as long, and sales teams use mobile reporting for better customer targeting. The scalable platform supports ongoing commercial innovation and data-driven decisions.

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Takeda Oncology - Pharmaceuticals - Large

Cambridge, USA
Sales outreach optimization for pharma Sales enablement Customer analytics

Takeda Oncology used ZS to build an AI-powered sales application. The tool analyzes real-world data from cancer patients and treatment... choices. It helps the sales team find the best next actions for reaching oncologists. The solution uses machine learning and human feedback to improve over time. Customer-facing teams now get new insights every two weeks, making their outreach more targeted and effective. The project finished in about four months and is now driving interest across the company.

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A multinational pharma company - Pharmaceuticals - Very Large

Patient journey insights for therapy launch Customer insights Patient engagement

ZS helped a multinational pharma company improve how it understands patient and caregiver insights. The company needed a better way... to combine data with real patient stories for a new cancer therapy launch. ZS created an interactive, story-led platform that showed the patient journey using both data and personal experiences. This new approach gave teams a deeper, more human view of the patient experience. It helped the company make better decisions for sales, support, and marketing.

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A top-20 global pharmaceutical company - Pharmaceuticals - Very Large

Clinical trial management for digital health Clinical trial management Digital health

ZS helped a top-20 global pharmaceutical company run a randomized clinical trial for digital health solutions in congestive heart failure care. Over 200 patients... participated, with more than 100 digital health solutions evaluated. ZS launched a digital platform to collect real-world data and measure patient engagement and outcomes. The best performing solution included a patient support program delivered with a drug. The client saw improved care, better treatment adherence, and stronger health outcomes.

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Amgen - Pharmaceuticals - Very Large

Thousand Oaks, USA
Centralized data access for analytics Self-service data visualization and analysis Data management Analytics enablement

ZS partnered with Amgen to build a centralized enterprise data lake using Hadoop and AWS. Scientists and engineers gained fast,... self-service access to global data for analytics. Analyses that took days now finish in hours or minutes. Amgen can predict product performance and monitor processes in near real time. The platform drives efficiency, new insights, and broad adoption across business units.

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Theratechnologies Inc. - Pharmaceuticals - Medium

ZAIDYN by ZS gave Theratechnologies Inc. a modern analytics platform. The company unified data and built dashboards for sales, medical,... and marketing teams. This helped extend product reach and boost sales growth. The share of territories contributing to year-over-year sales rose from 20% in 2021 to 85% in 2023. The platform improved data access and decision-making for the biopharma company.

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A top-20 global pharmaceutical client - Pharmaceuticals - Very Large

ZS built a digital health solution for a top-20 global pharmaceutical client. The challenge was to help schizophrenia patients and... their families with medication adherence and daily support. ZS created a mobile app using observations of daily living to support patients and caregivers. The solution launched in the U.S. in just 8 weeks. It now helps users improve daily activities and life outcomes.

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Bristol Myers Squibb (BMS) - Pharmaceuticals - Very Large

ZS delivered a machine learning system to help Bristol Myers Squibb (BMS) automate clinical study data conformance. BMS faced slow,... manual processes that took over three weeks per study. ZS used structural and data-centric features to build a solution that mapped diverse legacy studies to a common data model. The pilot included 30 studies and three complex domains, using supervised and unsupervised models. The new system improved mapping accuracy and reduced conformance time for BMS.

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pharma company - Pharmaceuticals & Biotech

ZS delivered an off-the-shelf sales operations solution for a pharma company. The company needed to improve sales processes. ZS provided... a ready-made sales ops platform. The solution helped streamline operations. The pharma company saw benefits from faster deployment and improved efficiency. This case highlights ZS expertise in sales operations for pharmaceuticals.

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Top-10 global pharmaceutical and biologics company - Pharmaceuticals - Very Large

Sales reporting transformation Sales operations

ZS helped a top-10 pharmaceutical company overhaul its U. S. sales reporting. The company cut report volume by 55% across...five business areas. Report generation time dropped from 160 hours to just a few hours. Ad hoc requests fell by 50%, easing the burden on commercial operations. The new reporting platform improved data quality and made insights easier for sales reps to use.

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Large pharmaceutical company - Pharmaceuticals - Very Large

KOL identification and engagement Medical affairs territory planning KOL management Medical affairs

ZAIDYN Opinion Leader Intelligence helped a large pharmaceutical company improve KOL engagement. The medical affairs team used AI-driven tools to... identify over 300 new and latent KOLs. They also found 150 rising stars for early engagement. The platform enabled more than 10,000 new connections in the KOL influence network. Field teams said the solution made territory planning and KOL targeting much easier.

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Large biopharma - Pharmaceuticals - Very Large

Sales incentive compensation management Sales performance management

ZAIDYN by ZS helped a large biopharma company improve its sales incentive compensation process. The solution focused on field performance... and incentive management. The company streamlined its compensation workflows. This led to better sales team motivation and operational efficiency. The case highlights the impact of digital tools in pharma sales operations.

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Theratechnologies - Pharmaceuticals - Small

Montreal, Canada
Commercial data warehouse implementation Sales performance analytics for pharma Sales analytics Data management

ZAIDYN helped Theratechnologies move from an outsourced to an in-house commercial model. The company used ZAIDYN to build a new... commercial data warehouse and create dashboards for sales, medical, and marketing teams. In less than three months, field teams gained access to real-time data. The number of sales territories contributing to year-over-year growth rose from 20% to 85% in two years. Theratechnologies now uses data to negotiate better contracts and track key performance indicators daily.

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Gilead Sciences - Pharmaceuticals - Very Large

Foster City, USA
Operational excellence program implementation Commercial operations process automation Process improvement Workforce management

ZS helped Gilead Sciences transform its commercial operations with an operational excellence program. The initiative led to a 50% reduction... in time spent on quality control and a 70% improvement in sustainable reporting. 75% of team members participated in the inaugural Opscars recognition event. Gilead standardized processes, automated tasks, and improved KPIs. The program won a 2023 Global OPEX award for strategic business transformation.

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Leading U.S.-based biopharmaceutical company - Pharmaceuticals - Very Large

USA
Patient analytics data management Healthcare data integration

ZAIDYN Patient helped a leading U. S. biopharma company improve real-world data analytics. The company replaced slow, costly legacy systems...with ZS’s AI-powered platform, integrated with AWS. The new solution reduced analytics cycle time by 35%. It also projected a 20% lower total cost of ownership in two years. The platform was set up and data onboarded in less than a month. Teams now benefit from faster insights, reusable knowledge libraries, and automated workflows.

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A global biopharma company - Pharmaceuticals - Very Large

Commercial analytics automation Analytics automation

ZS and AWS built a generative AI analytics tool for a global biopharma company. The tool answers complex commercial questions... in minutes, not hours. Commercial leaders saw a 98% reduction in analytics turnaround time. The AI solution achieved 95% accuracy across a range of business queries. Over 40 patient-analytics questions were trained on the bot. The company plans to scale the tool to other business areas.

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A large pharma company - Pharmaceuticals - Very Large

Health equity intervention planning Care gap analytics for patient outreach Health equity Patient insights and analytics

ZAIDYN Care Gap Intelligence helped a large pharma company address health inequities in the U. S. infectious disease market. The...platform identified care gaps and social drivers of health, enabling targeted interventions in underserved communities. The company expedited patient opportunity by 4%-5% and delivered 11%-22% more affordable care. Insights from ZAIDYN supported patient-centric strategies and collaboration with local health partners. The solution improved access to therapies and strengthened the company's leadership in health equity.

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Top-20 pharma company - Pharmaceuticals - Very Large

Medical affairs team effectiveness measurement Market research for pharmaceuticals

ZS helped a top-20 pharma company measure the effectiveness of its medical science liaisons (MSLs). The company needed more than... just satisfaction surveys to assess MSL impact. ZS designed advanced market research studies and mini-quizzes to test key opinion leaders' (KOLs) knowledge and perceptions. The new approach provided deeper, FDA-ready insights. These insights helped the company address regulatory concerns and strengthen its case during FDA approval.

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Hospitality Case Studies and Customer Success Stories with VERSO

Tourism New Zealand - Hospitality - Medium

Wellington, New Zealand
Travel agency targeting optimization Marketing campaign impact measurement Customer segmentation Marketing analytics

ZS helped Tourism New Zealand use better data and analytics to improve its global marketing. The team mapped CRM and... airline data to find the best travel agencies to target. They built KPIs and dashboards to track marketing impact in nine markets. ZS showed which campaigns and agencies drove the most bookings. Tourism New Zealand used these insights to focus on high-value agencies and boost visitor numbers from targeted accounts.

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Choice Hotels - Hospitality - Very Large

Rockville, USA
Change management for system adoption Revenue management onboarding for hotels Change management Revenue management

ZS led a change management program for Choice Hotels to help launch their new revenue management system, ChoiceMAX. Over 10,000 users... across 6,000+ hotel locations were onboarded. The initiative drove 90% system adoption among franchisees. Choice Hotels saw a 2.2% increase in RevPAR in 2021. The project earned the Hotel Visionary Award for innovation in enterprise technology.

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Fortune 200 airline - Hospitality - Very Large

Sales incentive program management Sales compensation Performance management

ZS helped a Fortune 200 airline overhaul its sales incentive plan. The airline faced challenges with disconnected data and ineffective... compensation plans. ZS created a new data-driven system linking sales goals to company performance. The solution led to a 17% increase in corporate portfolio performance and 29% growth in agency portfolio performance. The airline generated $200 million in new business development and shifted to a performance-based culture.

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A major airline - Hospitality - Very Large

Partner program expansion for loyalty Customer engagement Loyalty program management

ZS helped a major airline grow its frequent flyer program by expanding its partner network. The airline relied heavily on... one credit card partner and a few travel partners for most of its income. ZS analyzed partner value drivers and identified new sectors for partnership. They built a new sales strategy and restructured the partner sales team. The airline saw a 15-20% increase in market coverage and nearly 20% growth in first-year incremental sales.

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One of the world's largest hotel brands - Hospitality - Very Large

Revenue management outsourcing for hotels Revenue management Hospitality operations

ZS provided revenue management for hire to one of the world's largest hotel brands. Over 600 hotels in North America... joined the program. Hotels saw a 7-8% average increase in revenue generating index in 2020. ZS helped the brand scale its revenue management team quickly and affordably. Franchisees reported RevPAR growth, with some seeing a 12% increase in one month. ZS used analytics and training to improve revenue management processes.

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A large hospitality brand - Hospitality - Very Large

Revenue forecasting for hotel brands Revenue management

ZS analytics helped a large hospitality brand reach 99% accuracy in revenue forecasting. The company faced challenges with outdated models... that could not adapt to new booking patterns or external factors. ZS built a new solution using advanced analytics, machine learning, and integrated data sources. The new system reduced forecast turnaround time by 80%. Over 10 hotel brands now use the tool for daily and long-term planning.

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Choice Hotels - Hospitality - Large

Rockville, USA
Rate loading process automation Process automation Customer experience

ZS helped Choice Hotels automate its rate loading process using intelligent process automation (IPA). The new system cut average rate... loading time from 14 days to just 2 days, an 85% decrease. This automation improved customer satisfaction and increased revenue by making rates available for booking much sooner. Choice Hotels also reduced manual work and shifted staff to higher-value tasks. The company now plans to expand IPA to other business areas.

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Medical Devices Case Studies and Customer Success Stories with VERSO

Signifier Medical Technologies - Medical Devices - Small

London, UK
Market access strategy for medical device Market access Health economics

ZS helped Signifier Medical Technologies create a product and commercial strategy for eXciteOSA, a new sleep apnea therapy. The challenge was... low adherence to existing treatments and limited options for mild sleep apnea. ZS built a framework for value-based arrangements and tailored digital experiences using patient-reported outcomes. Their health economics model identified key patient segments and value propositions. Signifier Medical now uses its app and cloud to collect real-world data, supporting payer negotiations and broader patient access.

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Alere - Medical Devices - Large

Waltham, USA
Automated distributor data collection Finance data processing and reporting Master data management Business intelligence

ZS built a business intelligence platform for Alere, a medical device company. The new solution automated data collection and reporting... from over 50 distributors. Alere cut finance data processing time by 66% and saved $400K by avoiding in-house development. The platform reduced cycle times from 25 to 10 days, saving more than 500 hours. Alere now has a single-source data feed and improved trust with its sales force.

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Unnamed medtech company - Medical Devices - Large

Portfolio management transformation Product portfolio management Marketing strategy

ZS used its Marketing Excellence framework to help a medtech company fix its portfolio management. The company had underinvested in... marketing and lacked process alignment. ZS identified gaps and built a new strategy that connected marketing, R&D, and supply chain. A new product, once set to fail, launched in 30 countries and made up 40% of business unit revenue in one year. The company’s market cap doubled in two years.

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Great Lakes NeuroTechnologies - Medical Devices - Small

Cleveland, USA
Reimbursement strategy for digital health Remote patient monitoring billing guidance Healthcare reimbursement Remote patient monitoring

ZS helped Great Lakes NeuroTechnologies develop a reimbursement strategy for KinesiaU, a digital health solution for Parkinson’s disease. The challenge was... to enable neurologists to monitor patient symptoms more effectively using wearable technology. ZS created a playbook with a CPT reimbursement landscape and alternate revenue models. The solution included a provider-focused billing model and a guide for remote patient monitoring codes. This work supported Great Lakes NeuroTechnologies in expanding KinesiaU’s use in clinical care.

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Diagnostics manufacturer (unnamed) - Medical Devices - Large

Market potential analysis for diagnostics Payer pull-through program management Market intelligence Sales analytics

ZS helped a diagnostics manufacturer gain a 1. 4x market share in one year. The company lacked reliable data on...70% of its market. ZS built a business intelligence system using new data sources and analytics. The solution mapped third-party and internal data for a full view of health systems and payers. The client saw a 10% sales lift among top payers. Custom dashboards tracked field force and payer program results.

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Phadia - Medical Devices - Large

Uppsala, Sweden
Sales data dashboarding for field teams Automated data integration for analytics Sales analytics Data integration

ZS integrated over 80 data sources for Phadia, a medical diagnostics company. Phadia's sales and marketing teams needed better analytics... to manage growing complexity. ZS built dashboards that gave salespeople real-time insights and automated data management. Data operations costs dropped by 25%. Project cycle times fell by 70%. The solution helped Phadia's sales force target customers more effectively.

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A multinational medical supplies manufacturer - Medical Devices - Very Large

Pricing and contracting analytics Pricing strategy

ZS helped a multinational medical supplies manufacturer improve pricing and contracting strategies using analytics. The company faced challenges tracking KPIs... and managing price adjustments. ZS built self-serve analytics dashboards on Tableau, giving teams real-time access to pricing and contract data. Over 500 employees benefited from tailored reporting. The new tools enabled better discounting decisions and more profitable pricing strategies.

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Insurance Case Studies and Customer Success Stories with VERSO

A Fortune 100 health insurance company - Insurance - Very Large

USA
AI-driven sales insights for pharmacy Customer engagement Sales enablement

ZS used its ZAIDYN platform to help a Fortune 100 health insurance company grow its specialty pharmacy sales. The company faced... challenges with traditional reporting and needed better insights for its sales and marketing teams. ZS built a Salesforce-integrated app that delivered AI-driven insights from over 20 data feeds. The program achieved an 8:1 ROI in its first year and increased monthly prescriptions by 5%. Sales reps acted on 70% of the insights provided.

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A leading U.S.-based health insurance company - Insurance - Very Large

USA
Wellness data integration for insurers Corporate wellness program enablement Health data integration Employee wellness programs

ZS built a wellness platform for a major U. S. health insurer. The platform integrates data from over 20 wearable...devices and apps. It supports more than 200,000 unique visitors daily. ZS used agile development and rapid prototyping to deliver the solution. The platform enables automated coaching, health challenges, and corporate wellness programs. Over three million self-insured customers now use the application.

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A leading provider of individual insurance - Insurance - Large

USA
Sales effectiveness assessment for agency network Sales performance management

ZS helped a leading U. S. insurance provider improve sales performance. The company faced slow revenue growth and agent retention...issues. ZS conducted a sales effectiveness assessment using data analysis, surveys, and office visits. They revised incentive programs, resource planning, and sales management roles. The changes led to better management of the agency network and improved agent productivity.

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A small multiline insurance organization - Insurance - Small

Digital member engagement platform Omnichannel outreach for insurance members Customer engagement Omnichannel marketing

ZS helped a small multiline insurance organization improve its digital member engagement. The company faced low satisfaction due to an... inconsistent digital portal. ZS built personalized omnichannel campaigns and new websites for members, brokers, and employers. Over 7,800 members registered, awareness of benefits rose by 50%, and member activation increased by 16%. The client praised ZS for expert guidance and professionalism.

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A Fortune 500 insurance company - Insurance - Very Large

Account renewal and re-enrollment improvement Account management

ZS designed a predictive account planning process for a Fortune 500 insurance company. The company faced inconsistent renewal and re-enrollment... across over 5,000 accounts. ZS built a predictive model and a planning tool to target high-priority accounts. The program supported 300 accounts and involved 30 sales reps and 40 account managers. The initiative led to a $3 million revenue increase in the test group and positive feedback from stakeholders.

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A national health plan (employer group business) - Insurance - Very Large

Sales incentive program redesign Sales compensation management

ZS helped a national health plan simplify its sales incentive program. The old plan was complex and did not motivate... sales teams. ZS designed a new plan with clear measures and better pay for performance. Top sales producers are expected to see payouts rise by 25%. The plan now rewards sales of both medical and ancillary insurance products. The company can now meet its growth goals and manage compensation more easily.

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A leading Fortune 500 insurance firm - Insurance - Very Large

Sales contest performance tracking Sales performance management

ZS built a custom mobile app for a Fortune 500 insurance firm. The app let agents and managers track real-time... sales performance and contest progress. App users opened 10% more new accounts and saw a 26% increase in sales. First-line managers achieved 12% higher average quota. The app improved agent engagement and contest ROI with personalized notifications and leaderboards.

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Consumer Goods Case Studies and Customer Success Stories with VERSO

A snack food manufacturer - Consumer Goods - Very Large

Portfolio strategy optimization Consumer demand analysis Brand portfolio management Consumer insights

ZS Demand Landscape helped a snack food manufacturer cut concept development time by 30%. The company doubled its success rate... for new product concepts and improved new product launch success by 20%. ZS used jobs theory and a digital tool to map consumer needs and identify growth opportunities. The manufacturer found new white space worth up to $100 million and aligned its brands to specific consumer jobs. This approach unlocked billions in potential new revenue in a $130 billion snacking market.

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Flinn Scientific - Consumer Goods - Medium

Batavia, USA
Commercial model transformation Sales team coaching and enablement Sales transformation Revenue growth

ZS helped Flinn Scientific transform its commercial model to boost growth. The company used ZS’s Commercial Effectiveness Navigator to identify... new sales roles and improve customer engagement. In just six weeks, Flinn Scientific saw a 10% increase in revenue. The new approach also reduced unnecessary work and cut costs. Team members became more motivated and excited about future sales.

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A global chemical and plastics distributor - Consumer Goods - Large

Go-to-market model development Sales performance management Sales transformation Go-to-market strategy

ZS helped a global chemical and plastics distributor improve EBITDA by 25% year-over-year. The company also cut its cost-to-serve by... 25% in 15 months. ZS built new go-to-market models and improved sales processes. The distributor gained better customer and supplier retention. The changes led to a stronger value proposition and a $340M net profit upon divestment.

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A leading global product manufacturer - Consumer Goods - Very Large

Consumer insights and analytics transformation Customer insights Omnichannel marketing

ZS helped a leading global product manufacturer respond to new digital competitors. The company lacked insight into changing shopper preferences... and market threats. ZS built a data-driven consumer insights ecosystem for the brand. This enabled smarter marketing, product, and retail strategies. The brand saw a 10% increase in profitability, 60% growth in direct-to-consumer business, and 50% EBITDA growth.

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Sanofi Consumer Healthcare - Consumer Goods - Very Large

Paris, France
Consumer insights analysis for product innovation Pain management product development prioritization Consumer insights Product innovation

ZS Atlas Intelligence helped Sanofi Consumer Healthcare analyze 1. 8 million consumer reviews in under 8 weeks. The AI-powered platform...identified $2.2 billion in unmet demand for pain management products. Sanofi used these insights to refine innovation and prioritize new product concepts. The solution enabled faster, evidence-based decisions for product development. Sanofi now has a clear roadmap for future pain relief offerings.

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A global agricultural inputs manufacturer - Consumer Goods - Very Large

Go-to-market strategy transformation Sales force optimization Sales strategy Route to market optimization

ZS led a commercial transformation for a global agricultural inputs manufacturer. The company needed to meet ambitious cost-cutting and revenue... growth targets after a major merger. ZS designed a new go-to-market strategy and optimized the sales force structure. They created a retailer rewards program and used analytics to model sales force sizing. The transformation delivered over $100M in incremental profit and exceeded U.S. growth goals for two years.

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A commercial bakery with retail locations - Consumer Goods - Large

USA
Customer sentiment analysis for brand strategy Customer engagement

ZS Atlas Intelligence helped a leading U. S. bakery chain cut insight-gathering time by 50%. The bakery used generative AI...to analyze customer sentiment and identify over 25 emotional drivers. This led to a new brand strategy focused on joy and human connection. Marketing materials and store operations were revamped based on these insights. Early results show positive feedback from franchisees and customers.

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Financial Services Case Studies and Customer Success Stories with VERSO

American Century Investments - Financial Services - Large

Kansas City, USA
Sales team productivity improvement Client engagement optimization Customer engagement Sales enablement

ZS helped American Century Investments boost client satisfaction by building a human-centric optimal client engagement tool. The tool drove a... 50% adoption rate in one year, surpassing the initial 30% goal. Sales teams used the tool to focus on high-value client interactions and improve productivity. Early involvement of sales staff and organizational change management were key to success. The project supported company growth and net sales while aligning with American Century’s mission-driven culture.

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A middle-market private equity fund - Financial Services - Medium

Commercial strategy development for acquisition Sales force effectiveness assessment Sales strategy Revenue growth

ZS helped a middle-market private equity fund acquire a payments and tech-enabled services company. ZS validated the client's growth hypothesis... and identified high-potential markets. They recommended a scalable sales hiring plan and created an ROI model for revenue and EBITDA growth. The client followed ZS’s strategy, achieving 24% year-over-year revenue growth. Subscription revenue growth rate increased by 50% after an add-on acquisition.

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A top-five U.S. full-service retirement and defined contributions investment only (DCIO) plan provider - Financial Services - Large

USA
Sales process redesign for growth Sales incentive program transformation Sales process optimization Incentive compensation management

ZS helped a leading U. S. retirement plan provider redesign its sales process. The company faced rising operating expenses and...inefficient sales operations. ZS redefined sales roles and introduced a new incentive program. The provider expanded new sales roles by 30% and grew new assets by over 25%. The changes improved team alignment and supported business growth.

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A leading financial services company - Financial Services - Very Large

Inside sales process optimization Sales performance improvement

ZS helped a leading financial services company boost inside sales. The company faced a 50% drop in outbound call productivity... over three years. ZS created call algorithms and new sales management tools. Sales per call and overall profits rose in the first month. Salespeople engaged customers better with consultative conversations.

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A leading independent broker-dealer in the U.S. - Financial Services - Large

USA
Advisor recruitment process redesign Recruitment process optimization

ZS rebuilt the advisor recruiting process for a top U. S. broker-dealer. The old process was slow, confusing, and costly,...hurting advisor satisfaction. ZS mapped over 40 steps and found many inefficiencies. They redesigned the process, added automation, and empowered recruiters. Time from outreach to offer dropped by 25%. The firm expects over $10 million in new gross dealer commissions each year.

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Hospital & Health Care Case Studies and Customer Success Stories with VERSO

A global healthcare company - Hospital & Health Care - Very Large

Product recommendation optimization for sales teams Cross-selling opportunity identification Sales optimization Customer engagement

ZS built an AI-powered decision engine for a global healthcare company. The company sells generics and OTC products to pharmacies... in the EU. The solution uses predictive models to recommend optimal orders and uncover cross-selling opportunities. Sales teams saw a 3%-5% expected sales uplift. The time for sales reps to visit clients dropped by 10%-15%. The company plans to expand the rollout across the EU.

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A national health plan - Hospital & Health Care - Large

USA
Medicare Advantage member acquisition Customer journey segmentation and targeting Customer experience optimization Member acquisition

ZS helped a national health plan grow Medicare Advantage enrollment by 30%. The plan used ZS's market research and segmentation... to target key customer groups. ZS trained call center agents and created custom scripts and digital journeys. The plan cut acquisition costs by over 5% and identified two priority segments for marketing. The new approach beat industry averages for member growth.

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A national home health organization - Hospital & Health Care - Large

Incentive plan redesign for healthcare teams Incentive plan administration automation Compensation management Employee engagement

ZS helped a national home health organization redesign its incentive plans for sales, operations, and clinical teams. The project reduced... the number of incentive plan metrics by 50%. Nearly 10% more leaders received a bonus after the changes. ZS moved the company from spreadsheets to an online platform, cutting administrative burden. The new plans focused on growth, nurse retention, and admissions. ZS worked closely with HR and leadership to ensure alignment and engagement.

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Restaurants Case Studies and Customer Success Stories with VERSO

Major U.S. QSR brand - Restaurants - Very Large

USA
Personalized customer engagement Loyalty program optimization Customer engagement Loyalty management

Personalize. AI helped a major U.S. quick-service restaurant chain boost customer engagement. The brand used AI-driven personalization to target offers...and increase loyalty. This led to over $100 million in new revenue and a 70% rise in net revenue per targeted customer. The marketing ROI reached 4x. The solution used real-time data and multivariate testing to match offers to customer preferences.

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A leading American bakery-cafe chain - Restaurants - Large

USA
Loyalty program optimization Customer engagement Loyalty management

ZS helped a major American bakery-cafe chain overhaul its loyalty program using Google Cloud. The old system limited marketing control... and failed to engage customers. ZS built a new cloud-based rewards engine with predictive analytics and real-time data processing. The marketing team gained full visibility and could run experiments to optimize rewards. The new solution generated $11 million in annual incremental revenue and savings. Customers received more relevant rewards, boosting satisfaction and engagement.

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Apparel & Fashion Case Studies and Customer Success Stories with VERSO

Triumph International - Apparel & Fashion - Large

Bad Zurzach, Switzerland
Personalized marketing campaign management Customer loyalty program optimization Customer engagement Loyalty program management

ZS used Personalize. AI to help Triumph International boost customer loyalty and sales. Triumph unified its customer data and used...AI analytics to personalize marketing. The company launched 150+ targeted campaigns in six markets. Repeat customer revenue rose by 10%. New member revenue increased by 11%. Triumph now uses data-driven strategies for customer engagement and loyalty growth.

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A global fashion brand - Apparel & Fashion - Large

Global consumer segmentation research Brand strategy optimization Customer segmentation Brand management

ZS led a global consumer segmentation study for a major fashion brand. The brand faced six years of flat revenue... and unclear customer targeting. ZS analyzed millions of data points to define the optimal global customer. The research led to a unified brand strategy and hundreds of new go-to-market opportunities. Results included a 300% surge in website sales, 15% overall revenue growth, and a 5-point profit margin increase.

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Manufacturing Case Studies and Customer Success Stories with VERSO

An industrial products manufacturer - Manufacturing - Large

Customer-centric sales transformation Sales performance improvement Customer engagement

ZS helped an industrial products manufacturer shift from a product-focused to a customer-centric model. The company faced stagnant growth due... to a focus on internal processes and missed market opportunities. ZS redesigned the sales and engagement process, empowering sales reps to better understand and serve customer needs. The transformation led to a 16% increase in volume sold and an 8% rise in products sold per account. Redundant sales calls dropped by 65%, and the share of portfolio sold jumped from 20% to 28%.

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A global manufacturer of industrial parts - Manufacturing - Very Large

Sales process transformation Customer segmentation and targeting Sales effectiveness Customer segmentation

ZS helped a global manufacturer of industrial parts reverse declining growth. The company faced shrinking technology advantages and rising competition.... ZS introduced a value-based sales process and a performance-focused sales culture. Revenue grew at a 12% compound annual growth rate above plan. Revenue in strategic accounts doubled after the new sales structure. The seller exited with a 2.6x multiple, earning $340 million in profit.

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Food & Beverages Case Studies and Customer Success Stories with VERSO

Food ingredient manufacturer - Food & Beverages - Large

Sales force effectiveness transformation Sales performance management

ZS helped a food ingredient manufacturer transform its sales effectiveness. The company increased the percentage of weekly hours spent on... selling activities from 65% to 85%. Salespeople began selling 1.5 times more SKUs than before. The margin of sale increased by over 15%. The transformation led to a more efficient sales force and a historic year of growth.

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Oil & Energy Case Studies and Customer Success Stories with VERSO

An oil company - Oil & Energy - Large

Value proposition development for sales Customer segmentation for offer targeting Sales enablement Customer segmentation

ZS helped an oil company stand out from competitors. The company struggled to show why customers should switch. ZS mapped... out all their offers and built strong value propositions. They used customer segmentation data and interviews to find what made each offer unique. The sales team learned to talk about value, not just price. Customers saw more value in the company's offers, even without new products or higher costs.

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Education Case Studies and Customer Success Stories with VERSO

Instructure - Education - Medium

Salt Lake City, USA
SaaS pricing strategy redesign Pricing strategy Customer data analytics

Instructure worked with ZS to improve its SaaS pricing strategy. ZS used Instructure’s customer data to create a new pricing... model. This led to a 21-point increase in margin. The project focused on aligning pricing with key business metrics. Instructure is known for its Canvas platform for online learning. The partnership resulted in better business outcomes.

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Information Technology and Services Case Studies and Customer Success Stories with VERSO

Zebra Technologies - Information Technology And Services - Large

Lincolnshire, USA
Channel strategy development Partner program design Channel management Partner ecosystem development

Zebra Technologies worked with ZS after acquiring Motorola Solutions’ enterprise business. They needed to reinvent their go-to-market channel strategy and... build a new partner program. ZS helped Zebra create a flexible and scalable partner program framework. This framework allowed Zebra to recruit new partners and support business growth. Zebra used a methodical approach to integrate teams and develop a strong partner ecosystem.

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Other Industry Case Studies and Success Stories with VERSO

An industrial services supplier - Industrial Services - Large

Strategic account management program Account management Sales enablement

ZS helped an industrial services supplier launch a strategic account management program. The program focused on four key accounts, making... up 15% of company revenue. ZS provided tools, processes, and coaching to improve account planning and customer engagement. After one year, strategic account revenue increased by 26%. The company also built a strong pipeline and hired a chief commercial officer to drive further growth.

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A leading biotechnology company - Biotechnology - Large

AI-powered document search Conversational query interface for employees Enterprise search AI-powered knowledge management

ZS built an AI-powered search platform for a leading biotechnology company. The solution used Google Cloud, Vertex AI, and Gemini... to access over three million documents. Employees now find information faster and more accurately. The platform delivers about 85% accuracy in query responses. Staff use a conversational interface for quick, reliable answers. The company is expanding the system with function-specific search agents.

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