Varicent Overview
Varicent's suite of sales and revenue performance management solutions empowers businesses to enhance revenue outcomes through strategic data utilization and insightful tools. By leveraging Varicent, organizations can tap into critical insights that drive high sales performance, ultimately maximizing revenue streams. The platform's capabilities are recognized in the industry, as evidenced by its leadership position in The Forrester Wave™ for Sales Performance Management Solutions for Incentive Compensation. Varicent provides a robust framework for creating a predictable growth engine, addressing modern challenges in sales management. This approach not only increases efficiency but also ensures a sustainable growth trajectory for businesses aiming to optimize their sales strategies.
Use Cases
Customers recommend Performance Management, Sales Incentive Management, Sales Commission Management, as the business use cases that they have been most satisfied with while using Varicent.
Business Priorities
Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Varicent.
Varicent Use-Cases and Business Priorities: Customer Satisfaction Data
Varicent works with different mediums / channels such as Phone Calls.
Varicent's features include Calculator, Dashboard, Personalization, etc. and Varicent support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Varicent analytics capabilities include Analytics, and Custom Reports.
Reviews
"Varicent very quickly understood who we are, what our challenges are, and how our sales incentives work. They were able to give us a solution to the problem we had" - Mischa Bijl
Peer review evidence (same sources as the product rating summary)
"...Varicent is presented by the vendor as the single Sales Performance Management (SPM) Solution an organization needs to accurately track, manage and reports on sales-related data and processes...." Peer review
"...Varicent includes business tools for Incentive Compensation Management, Territory, Quota, and Channel Management...." Peer review
"...With the previous tool, sellers were not able to see their underlying transactions, meaning there was no way for them to check how their commissions figure was calculated...." Case Study DSM
Varicent, SalesScreen, Performyard, Lattice, LogicMonitor Platform, etc., all belong to a category of solutions that help Sales Performance Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Varicent provides sales and revenue performance software solutions to drive high performance and maximize revenue. Vital data, insights, and tools are used in Varicent's suite of management solutions.
Popular Business Setting
for Varicent
Top Industries
- Hospital & Health Care
- Mechanical or Industrial Engineering
- Insurance
Popular in
- Enterprise
- Mid Market
- Small Business
Varicent is popular in Hospital & Health Care, Mechanical Or Industrial Engineering, and Insurance and is widely used by Enterprise, Mid Market, and Small Business.
Varicent Customer wins, Customer success stories, Case studies
How can Varicent enhance your Performance Management process?
What solutions does Varicent provide for Sales Incentive Management?
What solutions does Varicent provide for Sales Commission Management?
Why is Varicent the best choice for Forecasting?
How does Varicent facilitate Onboarding?
11 buyers and buying teams have used Cuspera to assess how well Varicent solved their Sales Performance Management needs. Cuspera uses 944 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Performance Management needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Varicent very quickly understood who we are, what our challenges are, and how our sales incentives work. They were able to give us a solution to the problem we had Testimonial By Mischa Bijl |
|
We now have one place where our broker partners, can go for reports—which will always match and always be reliable. Testimonial By Lyndsey Hucko |
|
It's very visible and clear to see step-by-step how commissions are counted and calculated, so for me this makes Varicent a best-in-class commission system. Testimonial By Herwig Steinbrugger |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Mischa Bijl Manager, Total Rewards DSM |
Varicent very quickly understood who we are, what our challenges are, and how our sales incentives work. They were able to give us a solution to the problem we had Testimonial By Mischa Bijl |
|
Lyndsey Hucko Senior Business Development Systems Specialist Wawanesa Insurance |
We now have one place where our broker partners, can go for reports—which will always match and always be reliable. Testimonial By Lyndsey Hucko |
|
Herwig Steinbrugger Manager, Planning, Steering and Monitoring Department HEROLD Business Data |
It's very visible and clear to see step-by-step how commissions are counted and calculated, so for me this makes Varicent a best-in-class commission system. Testimonial By Herwig Steinbrugger |
Holt Renfrew - Retail - Medium
Connect Your Path to Revenue | Modernize Your Go-to-Market Strategy
Frequently Asked Questions (FAQ)
What buyers ask before choosing Varicent
What is Varicent?
Varicent is an industry-leading sales performance management solution that helps businesses of all sizes create smarter plans, identify efficiencies across leaky pipelines and pay sellers accurately and on time. It assists sales organizations to improve performance and drive profitability and enables them to provide solutions to enterprise and mid-market businesses looking to increase sales efficiency and improve effectiveness.
Varicent provides a single, integrated platform to manage the end-to-end processes of all aspects of sales performance. It enables to plan territories and quotas effectively, improve revenue operations to capture missed pipeline opportunities, and leverage the fastest and most flexible way to pay sellers accurately and on time. Varicent also accelerates the ability to make plan changes and adopt new strategies and enables new insights to outdo previous performance.
Some of its features include resolving inquiries faster, Automatically providing instant answers, Identifying levers to outdo performance, Improving sales forecast accuracy and reliability, Discovering new revenue insights, Managing sales complexity, Maximizing sales territory planning potential and more.
(Varicent has acquired Funnelcake)
What is Varicent used for?
What are the top features of Varicent?
Who uses Varicent?
What are Varicent alternatives?
Where is Varicent located?
Peers used Varicent for performance management and sales incentive management
Varicent Competitors
Varicent Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (16) |
| Analytics | Read Reviews (118) |
| Custom Reports | Read Reviews (128) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (16) |
| Analytics | Read Reviews (118) |
| Custom Reports | Read Reviews (128) |
Software Failure Risk Guidance
?for Varicent
Overall Risk Meter
Top Failure Risks for Varicent
Varicent US Opco Corporation News
Varicent Named a Leader in the 2026 Gartner® Magic Quadrant™ for Sales Performance Management
Varicent has been named a Leader in the 2026 Gartner Magic Quadrant for Sales Performance Management. This marks the eighth consecutive year Varicent has received this recognition, highlighting its AI-powered platform's ability to connect quotas, territories, compensation, capacity, and performance. The accolade underscores Varicent's commitment to enhancing revenue strategies and maintaining a competitive edge.
Varicent Appoints Doug Robinson to Board of Directors
Varicent has appointed Doug Robinson, former Co-President of Workday, to its Board of Directors. Robinson's extensive experience in enterprise software is expected to support Varicent's innovation and growth strategy in Revenue Performance Management. His appointment aligns with Varicent's ongoing product development and commitment to AI-driven revenue management solutions.
Varicent Appoints Doug Robinson to Board of Directors
Varicent has appointed Doug Robinson, former Co-President of Workday, to its Board of Directors. Robinson, with over 30 years in enterprise software, will support Varicent's global growth and leadership in AI-powered revenue orchestration and sales performance management. His expertise in scaling enterprise revenue operations aligns with Varicent's mission to enhance its AI-native platform for modern revenue teams.
Varicent Appoints Former Workday Co-President Doug Robinson to Board
Varicent has appointed Doug Robinson, former Co-President of Workday, to its Board of Directors. Robinson brings extensive experience in scaling enterprise software businesses, which will support Varicent's growth in Sales Performance Management. His expertise will aid Varicent's AI-native platform in aligning planning, incentives, and performance for enterprises.
Varicent US Opco Corporation Profile
Company Name
Varicent US Opco Corporation
Company Website
//varicent.comHQ Location
4711 Yonge St., Suite 300, Toronto, ON Canada M2N 6K8
Employees
101-250
Financials
SERIES C
