Customer stories

Product Business Settings

Varicent is popular in Hospital & Health Care, Mechanical Or Industrial Engineering, and Insurance industries and is widely used by Enterprise, Mid Market, and Small Business.

Varicent Product Overview

Varicent's suite of sales and revenue performance management solutions empowers businesses to enhance revenue outcomes through strategic data utilization and insightful tools. By leveraging Varicent, organizations can tap into critical insights that drive high sales performance, ultimately maximizing revenue streams. The platform's capabilities are recognized in the industry, as evidenced by its leadership position in The Forrester Wave™ for Sales Performance Management Solutions for Incentive Compensation. Varicent provides a robust framework for creating a predictable growth engine, addressing modern challenges in sales management. This approach not only increases efficiency but also ensures a sustainable growth trajectory for businesses aiming to optimize their sales strategies.

How satisfied the customers are with Varicent use-cases

Reviews

"Our reps love being able to view their figures in real time." - Elizabeth Evans
"It's very visible and clear to see step-by-step how commissions are counted and calculated, so for me this makes Varicent a best-in-class commission system." - Herwig Steinbrugger

Varicent Customer Insights, Testimonials and Case Studies

What makes Varicent ideal for Performance Management?

What makes Varicent ideal for Sales Incentive Management?

What solutions does Varicent provide for Sales Commission Management?

How does Varicent address your Forecasting Challenges?

How can Varicent optimize your Onboarding Workflow?

What is Varicent?

Varicent is an industry-leading sales performance management solution that helps businesses of all sizes create smarter plans, identify efficiencies across leaky pipelines and pay sellers accurately and on time. It assists sales organizations to improve performance and drive profitability and enables them to provide solutions to enterprise and mid-market businesses looking to increase sales efficiency and improve effectiveness.

Varicent provides a single, integrated platform to manage the end-to-end processes of all aspects of sales performance. It enables to plan territories and quotas effectively, improve revenue operations to capture missed pipeline opportunities, and leverage the fastest and most flexible way to pay sellers accurately and on time. Varicent also accelerates the ability to make plan changes and adopt new strategies and enables new insights to outdo previous performance.

Some of its features include resolving inquiries faster, Automatically providing instant answers, Identifying levers to outdo performance, Improving sales forecast accuracy and reliability, Discovering new revenue insights, Managing sales complexity, Maximizing sales territory planning potential and more.

(Varicent has acquired Funnelcake)

What is Varicent used for?

Varicent is a Sales Performance Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Performance Management, Sales Incentive Management and Sales Commission Management .

What are the top features of Varicent?

Calculator, Dashboard and Personalization are some of the top features of Varicent.

Who uses Varicent?

Varicent is used by Hospital & Health Care, Mechanical Or Industrial Engineering and Insurance among other industries.

What are Varicent alternatives?

SalesScreen, Performyard, Lattice and LogicMonitor Platform are popular alternatives for Varicent.

Where is Varicent located?

Varicent is headquartered at 4711 Yonge St., Suite 300, Toronto, ON Canada M2N 6K8.

11 buyers and buying teams have used Cuspera to assess how well Varicent solved their Sales Performance Management needs. Cuspera uses 944 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Performance Management needs.

CUSTOMERS TESTIMONIALS
Varicent testimonial

Elizabeth Evans

Sales Compensation Manager

United Rentals
Our reps love being able to view their figures in real time. Testimonial By Elizabeth Evans
Varicent testimonial

Herwig Steinbrugger

Manager, Planning, Steering and Monitoring Department

HEROLD Business Data
It's very visible and clear to see step-by-step how commissions are counted and calculated, so for me this makes Varicent a best-in-class commission system. Testimonial By Herwig Steinbrugger
Varicent testimonial

Tara Deegan

Divisional Vice President

Holt Renfrew
Varicent takes away any questions about what is happening on the back-end, allowing sellers to focus on their work with their customers. Testimonial By Tara Deegan
CUSTOMERS TESTIMONIALS
Varicent testimonial

Elizabeth Evans

Sales Compensation Manager

United Rentals
Our reps love being able to view their figures in real time. Testimonial By Elizabeth Evans
Varicent testimonial

Herwig Steinbrugger

Manager, Planning, Steering and Monitoring Department

HEROLD Business Data
It's very visible and clear to see step-by-step how commissions are counted and calculated, so for me this makes Varicent a best-in-class commission system. Testimonial By Herwig Steinbrugger
Varicent testimonial

Tara Deegan

Divisional Vice President

Holt Renfrew
Varicent takes away any questions about what is happening on the back-end, allowing sellers to focus on their work with their customers. Testimonial By Tara Deegan

ServiceNow - Information Technology And Services

Varicent Incentives helped ServiceNow manage incentive compensation with more flexibility. ServiceNow needed a solution to support growth and adapt to changing goals. With Varicent Incentives, they m...ade plan changes easily and improved plan acknowledgement. The platform streamlined quarterly sales certifications. ServiceNow expanded Varicent Incentives use, increasing visibility and speeding up acceptance rates across the company.

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Destination XL Group Inc. - Retail - Medium

Varicent Incentives helped Destination XL Group Inc. move from spreadsheets to a cloud-based sales performance management platform. The company improved customer service by increasing units sold per ...transaction and boosting top-line sales. The solution simplified compliance, reduced HR and payroll workload, and gave better visibility into incentive pay. Sales associates now focus more on serving guests and driving sales. DXL continually optimizes compensation plans to support business goals.

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Shaw Industries - Consumer Goods

Varicent helped Shaw Industries fix sales process problems caused by many old systems and spreadsheets. Shaw moved to Varicent’s Incentives and Sales Planning tools for one central place to manage sa...les. This made sales planning, quotas, and incentives much easier and faster. The new system gave clear data and helped sales teams trust the process. Shaw now plans to use Varicent for better territory planning and more sales growth.

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Robert Half - Staffing & Recruiting

Varicent Incentives helped Robert Half move away from old, rigid systems for managing incentive compensation. The company needed a flexible solution that did not rely on IT and could scale across tea...ms and regions. With Varicent, Robert Half gained the ability to adapt quickly and received strong support from the vendor. The new platform made it easier for their team to manage compensation on their own.

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Colt Technologies - Professional Services

Varicent Incentives helped Colt Technologies improve sales performance by making commission payments more visible and easier to control. Colt needed a flexible tool to manage changing incentive progr...ams as the company grew. With Varicent, Colt handled 30% sales team growth without increasing the compensation team size. The solution boosted accountability and made compensation plans more effective. Colt now spends less time on administration and more on strategy and innovation.

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CDW - Information Technology And Services

Varicent Incentives helped CDW fix slow sales plan rollouts. CDW had 6,000 payees and a complex sales model. Their old system was slow and manual. With Varicent, plan rollout time dropped to eight we...eks. Workflows became automated and accuracy improved. CDW freed up a full headcount for strategic work. Real-time visibility let leaders adjust fast and sellers track progress. CDW saw a big increase in professional services sales.

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Connect Your Path to Revenue | Modernize Your Go-to-Market Strategy

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Peers used Varicent for performance management and sales incentive management

Varicent Competitors

Varicent Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (16)
Analytics

4.46/5 ★

Read Reviews (118)
Custom Reports

4.45/5 ★

Read Reviews (128)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (16)
Analytics

4.46/5 ★

Read Reviews (118)
Custom Reports

4.45/5 ★

Read Reviews (128)

Software Failure Risk Guidance

?

for Varicent

Overall Risk Meter

Low Medium High

Top Failure Risks for Varicent

Varicent US Opco Corporation News

Executive
 

Varicent Appoints Dana Therrien to Advance Commercial Transformation and Revenue Performance Leadership - Business Wire

Varicent has appointed Dana Therrien to enhance its commercial transformation and leadership in revenue performance. This executive change aims to strengthen Varicent's strategic direction in the sales and revenue performance software sector.

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Partnership
 

CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next ...

Varicent and ServiceNow have partnered to integrate Varicent's Sales Planning and Incentive Compensation solutions into ServiceNow's Customer Workflows ecosystem. This collaboration aims to provide real-time intelligence and automation for revenue leaders, enabling optimized territories, quotas, and incentive structures. The integrated solution will be available in the ServiceNow Store by Q4 2025.

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Product
 

Varicent Uncovers How Internal Barriers Are Costing Revenue Leaders Up to 15% in Growth

Varicent's 2025 Sales Performance Management Market Spotlight report reveals that internal barriers, such as misalignment and evolving compensation strategies, are costing companies up to 15% in revenue growth. The report, based on insights from over 1,400 executives, highlights the need for organizations to address these familiar issues to unlock growth potential. Varicent emphasizes the importance of rethinking internal systems to enhance revenue performance.

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Partnership
 

Varicent Named a Workday Innovation Partner | National Business | joplinglobe.com

Varicent has been named a Workday Innovation Partner.

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Varicent US Opco Corporation Profile

Company Name

Varicent US Opco Corporation

Company Website

//varicent.com

HQ Location

4711 Yonge St., Suite 300, Toronto, ON Canada M2N 6K8

Employees

101-250

Financials

SERIES C