Varicent Overview

Varicent's suite of sales and revenue performance management solutions empowers businesses to enhance revenue outcomes through strategic data utilization and insightful tools. By leveraging Varicent, organizations can tap into critical insights that drive high sales performance, ultimately maximizing revenue streams. The platform's capabilities are recognized in the industry, as evidenced by its leadership position in The Forrester Wave™ for Sales Performance Management Solutions for Incentive Compensation. Varicent provides a robust framework for creating a predictable growth engine, addressing modern challenges in sales management. This approach not only increases efficiency but also ensures a sustainable growth trajectory for businesses aiming to optimize their sales strategies.

Use Cases

Customers recommend Performance Management, Sales Incentive Management, Sales Commission Management, as the business use cases that they have been most satisfied with while using Varicent.

Other use cases:

  • Forecasting
  • Onboarding
  • Competitive Intelligence
  • Engaging And Following Up
  • Revenue Cycle Management
  • Social Media Analytics
  • Knowledge Management
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Varicent.

Other priorities:

  • Scale Best Practices
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Grow Market Share
See all business priorities See less business priorities

Varicent Use-Cases and Business Priorities: Customer Satisfaction Data

Varicent works with different mediums / channels such as Phone Calls.

Varicent's features include Calculator, Dashboard, Personalization, etc. and Varicent support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Varicent analytics capabilities include Analytics, and Custom Reports.

Reviews

"It's very visible and clear to see step-by-step how commissions are counted and calculated, so for me this makes Varicent a best-in-class commission system." - Herwig Steinbrugger

Varicent, SalesScreen, Performyard, Lattice, LogicMonitor Platform, etc., all belong to a category of solutions that help Sales Performance Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Varicent provides sales and revenue performance software solutions to drive high performance and maximize revenue. Vital data, insights, and tools are used in Varicent's suite of management solutions.

Popular Business Setting

for Varicent

Top Industries

  • Hospital & Health Care
  • Mechanical or Industrial Engineering
  • Insurance

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Varicent is popular in Hospital & Health Care, Mechanical Or Industrial Engineering, and Insurance and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Varicent Use Cases

How can Varicent enhance your Performance Management process?

What makes Varicent ideal for Sales Incentive Management?

What Are the key features of Varicent for Sales Commission Management?

How does Varicent address your Forecasting Challenges?

How efficiently Does Varicent manage your Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Varicent solved their Sales Performance Management needs. Cuspera uses 944 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Performance Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Varicent testimonial

Herwig Steinbrugger

Manager, Planning, Steering and Monitoring Department

HEROLD Business Data
It's very visible and clear to see step-by-step how commissions are counted and calculated, so for me this makes Varicent a best-in-class commission system. Testimonial By Herwig Steinbrugger
Varicent testimonial

Mischa Bijl

Manager, Total Rewards

DSM
Varicent very quickly understood who we are, what our challenges are, and how our sales incentives work. They were able to give us a solution to the problem we had Testimonial By Mischa Bijl
Varicent testimonial

Sebestyén Melega

Incentive Development and Operation CoE Lead

Magyar Telekom
The improved flexibility of Varicent allowed for a significant reduction in manual efforts and put control in the hands of business users (rather than IT), meaning changes can be made more quickly. Testimonial By Sebestyén Melega
CUSTOMERS TESTIMONIALS
Varicent testimonial

Herwig Steinbrugger

Manager, Planning, Steering and Monitoring Department

HEROLD Business Data
It's very visible and clear to see step-by-step how commissions are counted and calculated, so for me this makes Varicent a best-in-class commission system. Testimonial By Herwig Steinbrugger
Varicent testimonial

Mischa Bijl

Manager, Total Rewards

DSM
Varicent very quickly understood who we are, what our challenges are, and how our sales incentives work. They were able to give us a solution to the problem we had Testimonial By Mischa Bijl
Varicent testimonial

Sebestyén Melega

Incentive Development and Operation CoE Lead

Magyar Telekom
The improved flexibility of Varicent allowed for a significant reduction in manual efforts and put control in the hands of business users (rather than IT), meaning changes can be made more quickly. Testimonial By Sebestyén Melega

Case Studies

Banking

CASE STUDY Columbia Bank

Varicent VIP Program helped Columbia Bank manage its incentive process internally. The bank cut incentive compensation support costs by 35%. They increased the number of payees supported per FTE by 5...0%. Plan document delivery now takes 1–2 days instead of weeks, saving 5 hours per month. The inquiry process will divert up to 1,000 emails in 2025, giving sales teams more transparency and freeing up admin time.

Read more →
Consumer Goods

CASE STUDY A leading global flooring manufacturer

Varicent Incentives, Sales Planning, and ELT helped a global flooring manufacturer fix sales planning and compensation. The company replaced four disconnected systems with one unified platform. This ...made it easier to track targets and spot payment errors. They used automated outlier detection to catch issues before payroll. In one business unit, a rep-driven forecasting model led to an 8% revenue increase. The new system also cut manual work and improved trust in the process.

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Medical Devices

CASE STUDY A global MedTech company

Varicent Sales Planning, ELT, and Incentives helped a global MedTech company modernize its sales compensation system. The company faced problems with outdated platforms and manual updates that slowed... down sales operations. With Varicent, they added over 1,000 new calculations and set up real-time crediting pipelines. The new system allowed for quick territory changes and reduced manual work. Sales reps now get accurate payouts, and leadership has better visibility into performance.

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Information Technology and Services

CASE STUDY CDW

Varicent Incentives helped CDW fix slow sales plan rollouts. CDW had 6,000 payees and a complex sales model. Their old system was slow and manual. With Varicent, plan rollout time dropped to eight we...eks. Workflows became automated and accuracy improved. CDW freed up a full headcount for strategic work. Real-time visibility let leaders adjust fast and sellers track progress. CDW saw a big increase in professional services sales.

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Manufacturing

CASE STUDY Global Manufacturing Leader

Varicent Incentives helped a global manufacturing leader cut payroll processing time by 80%. The company moved from manual spreadsheets and complex systems to automated, real-time compensation manage...ment. Payroll now takes just 1-2 hours instead of a full workday. Year-end true-up is instant, not 2-3 days. Sales reps see their earnings the day after an invoice is paid. The solution improved trust, reduced errors, and boosted morale.

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Insurance

CASE STUDY CNA Insurance

Varicent Incentives helped CNA Insurance fix broker compensation problems. Their old system caused payment delays and errors. Sales teams could not see their compensation clearly. After switching to ...Varicent Incentives, CNA cut payout time by 50%. Analysts now focus on growth, not manual work. Sales teams have better visibility and broker trust improved.

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Video

Connect Your Path to Revenue | Modernize Your Go-to-Market Strategy

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Frequently Asked Questions(FAQ)

for Varicent

What is Varicent?

Varicent is an industry-leading sales performance management solution that helps businesses of all sizes create smarter plans, identify efficiencies across leaky pipelines and pay sellers accurately and on time. It assists sales organizations to improve performance and drive profitability and enables them to provide solutions to enterprise and mid-market businesses looking to increase sales efficiency and improve effectiveness.

Varicent provides a single, integrated platform to manage the end-to-end processes of all aspects of sales performance. It enables to plan territories and quotas effectively, improve revenue operations to capture missed pipeline opportunities, and leverage the fastest and most flexible way to pay sellers accurately and on time. Varicent also accelerates the ability to make plan changes and adopt new strategies and enables new insights to outdo previous performance.

Some of its features include resolving inquiries faster, Automatically providing instant answers, Identifying levers to outdo performance, Improving sales forecast accuracy and reliability, Discovering new revenue insights, Managing sales complexity, Maximizing sales territory planning potential and more.

(Varicent has acquired Funnelcake)

What is Varicent used for?

Varicent is a Sales Performance Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Performance Management, Sales Incentive Management and Sales Commission Management .

What are the top features of Varicent?

Calculator, Dashboard and Personalization are some of the top features of Varicent.

Who uses Varicent?

Varicent is used by Hospital & Health Care, Mechanical Or Industrial Engineering and Insurance among other industries.

What are Varicent alternatives?

SalesScreen, Performyard, Lattice and LogicMonitor Platform are popular alternatives for Varicent.

Where is Varicent located?

Varicent is headquartered at 4711 Yonge St., Suite 300, Toronto, ON Canada M2N 6K8.
lightning

Peers used Varicent for performance management and sales incentive management

Varicent Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (16)
Analytics

4.46/5 ★

Read Reviews (118)
Custom Reports

4.45/5 ★

Read Reviews (128)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (16)
Analytics

4.46/5 ★

Read Reviews (118)
Custom Reports

4.45/5 ★

Read Reviews (128)

Software Failure Risk Guidance

?

for Varicent

Overall Risk Meter

Low Medium High

Top Failure Risks for Varicent

Varicent US Opco Corporation News

Partnership

CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next ...

Varicent and ServiceNow have partnered to integrate Varicent's Sales Planning and Incentive Compensation solutions into ServiceNow's Customer Workflows ecosystem. This collaboration aims to provide real-time intelligence and automation for revenue leaders, enabling optimized territories, quotas, and incentive structures. The integrated solution will be available in the ServiceNow Store by Q4 2025.

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Product

Varicent Uncovers How Internal Barriers Are Costing Revenue Leaders Up to 15% in Growth

Varicent's 2025 Sales Performance Management Market Spotlight report reveals that internal barriers, such as misalignment and evolving compensation strategies, are costing companies up to 15% in revenue growth. The report, based on insights from over 1,400 executives, highlights the need for organizations to address these familiar issues to unlock growth potential. Varicent emphasizes the importance of rethinking internal systems to enhance revenue performance.

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Partnership

Varicent Named a Workday Innovation Partner | National Business | joplinglobe.com

Varicent has been named a Workday Innovation Partner.

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Product

Varicent Unveils GenAI-based Assistants to Help Organizations Unlock Revenue ...

Varicent Unveils GenAI-based Assistants to Help Organizations Unlock Revenue ...

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Varicent US Opco Corporation Profile

Company Name

Varicent US Opco Corporation

Company Website

//varicent.com

HQ Location

4711 Yonge St., Suite 300, Toronto, ON Canada M2N 6K8

Employees

101-250

Financials

SERIES C