Varicent Overview

Varicent's suite of sales and revenue performance management solutions empowers businesses to enhance revenue outcomes through strategic data utilization and insightful tools. By leveraging Varicent, organizations can tap into critical insights that drive high sales performance, ultimately maximizing revenue streams. The platform's capabilities are recognized in the industry, as evidenced by its leadership position in The Forrester Wave™ for Sales Performance Management Solutions for Incentive Compensation. Varicent provides a robust framework for creating a predictable growth engine, addressing modern challenges in sales management. This approach not only increases efficiency but also ensures a sustainable growth trajectory for businesses aiming to optimize their sales strategies.

Use Cases

Customers recommend Performance Management, Sales Incentive Management, Sales Commission Management, as the business use cases that they have been most satisfied with while using Varicent.

Other use cases:

  • Forecasting
  • Onboarding
  • Competitive Intelligence
  • Engaging And Following Up
  • Revenue Cycle Management
  • Social Media Analytics
  • Knowledge Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Varicent.

Other priorities:

  • Scale Best Practices
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Grow Market Share
See all business priorities See less business priorities

Varicent Use-Cases and Business Priorities: Customer Satisfaction Data

Varicent works with different mediums / channels such as Phone Calls.

Varicent's features include Calculator, Dashboard, Personalization, etc. and Varicent support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Varicent analytics capabilities include Analytics, and Custom Reports.

Reviews

"Varicent very quickly understood who we are, what our challenges are, and how our sales incentives work. They were able to give us a solution to the problem we had" - Mischa Bijl

Peer review evidence (same sources as the product rating summary)

"...With Varicent Sales Performance Management, Colt simplified development and adjustment of commission plans, and enabled more detailed reporting for sales teams and management. ..." Case Study Colt Technology Services
"...Learn how Varicent helped Holt Renfrew manage its complex incentive compensation plans...." Case Study Holt Renfrew
"...Meet our customers who have improved their sales strategies and commission management by using Varicent. ..." Media & Entertainment Industry

Varicent, SalesScreen, Performyard, Lattice, LogicMonitor Platform, etc., all belong to a category of solutions that help Sales Performance Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Varicent provides sales and revenue performance software solutions to drive high performance and maximize revenue. Vital data, insights, and tools are used in Varicent's suite of management solutions.

Popular Business Setting

for Varicent

Top Industries

  • Hospital & Health Care
  • Mechanical or Industrial Engineering
  • Insurance

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Varicent is popular in Hospital & Health Care, Mechanical Or Industrial Engineering, and Insurance and is widely used by Enterprise, Mid Market, and Small Business.

Varicent Customer wins, Customer success stories, Case studies

Why is Varicent the best choice for Performance Management?

How does Varicent address your Sales Incentive Management Challenges?

What Are the key features of Varicent for Sales Commission Management?

Why is Varicent the best choice for Forecasting?

How can Varicent enhance your Onboarding process?

11 buyers and buying teams have used Cuspera to assess how well Varicent solved their Sales Performance Management needs. Cuspera uses 944 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Performance Management needs.

CUSTOMERS TESTIMONIALS
Varicent testimonial

Mischa Bijl

Manager, Total Rewards

DSM

Varicent very quickly understood who we are, what our challenges are, and how our sales incentives work. They were able to give us a solution to the problem we had Testimonial By Mischa Bijl
Varicent testimonial

Sebestyén Melega

Incentive Development and Operation CoE Lead

Magyar Telekom

The improved flexibility of Varicent allowed for a significant reduction in manual efforts and put control in the hands of business users (rather than IT), meaning changes can be made more quickly. Testimonial By Sebestyén Melega
Varicent testimonial

Erwin Merkel

Director of IT

Siemens Healthineers

Varicent Sales Performance Management will help us transform our approach to compensation. Testimonial By Erwin Merkel
CUSTOMERS TESTIMONIALS
Varicent testimonial

Mischa Bijl

Manager, Total Rewards

DSM

Varicent very quickly understood who we are, what our challenges are, and how our sales incentives work. They were able to give us a solution to the problem we had Testimonial By Mischa Bijl
Varicent testimonial

Sebestyén Melega

Incentive Development and Operation CoE Lead

Magyar Telekom

The improved flexibility of Varicent allowed for a significant reduction in manual efforts and put control in the hands of business users (rather than IT), meaning changes can be made more quickly. Testimonial By Sebestyén Melega
Varicent testimonial

Erwin Merkel

Director of IT

Siemens Healthineers

Varicent Sales Performance Management will help us transform our approach to compensation. Testimonial By Erwin Merkel
 

Magyar Telekom - Telecommunications - Large

Budapest, Hungary

Varicent Incentives helped Magyar Telekom support over 4,000 payees with daily payment tracking. The new system reduced data insight time from 1.5 months to just 1–3 days. Sellers now see expected pa...yments daily, boosting motivation and performance. Manual work dropped, and business users gained more control over changes. Magyar Telekom improved visibility into every transaction with Varicent.

 

Columbia Bank - Banking - Large

Tacoma, USA

Varicent helped Columbia Bank cut incentive compensation support costs by 35%. The bank moved from a rigid, third-party system to an in-house model. Automation reduced manual work and improved report...ing speed. Payees supported per FTE increased by 50%. Audit trails and process lists improved compliance. Sales teams now trust their compensation data and spend less time on inquiries.

 

Celonis - Information Technology And Services - Large

Munich, Germany

Celonis used Varicent Incentives to gain real-time visibility into sales compensation. Before, their sales teams could not track earnings or adjust to meet targets. With Varicent, they now see perfor...mance instantly and answer fewer compensation questions. This change reduced admin work and helped sellers focus on growth. Celonis improved decision-making and drove smarter selling with accurate, organized data.

Holt Renfrew - Retail - Medium

Varicent Incentives helps Holt Renfrew manage sales compensation for 2,500 payees. The platform improves payment accuracy and supports hybrid work. Holt Renfrew uses dashboards for real-time commissi...on insights. The solution boosts seller productivity and streamlines compensation programs. Varicent Incentives enables easy scaling as the company grows.

Wawanesa Insurance - Insurance - Medium

Varicent ICM helped Wawanesa Insurance automate broker compensation, reducing manual work and ensuring on-time bonus payments. The solution provided rich dashboard reporting, giving brokers and inter...nal teams real-time access to performance data. Wawanesa improved compliance with yearly audits and accurate, reliable reports. Brokers now access commission statements online, replacing mailed statements. Varicent enabled Wawanesa to strengthen broker relationships and maintain regulatory compliance.

The Wawanesa Mutual Insurance Company - Insurance - Very Large

Varicent Incentives helped Wawanesa automate sales compensation and improve compliance. The insurance company replaced manual processes with accurate, on-demand commission reports. Brokers now access... real-time dashboards and statements online. Wawanesa made its first payment from Varicent earlier than ever before. The platform supports rigorous audits and reliable data for decision-making.

Connect Your Path to Revenue | Modernize Your Go-to-Market Strategy

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Frequently Asked Questions(FAQ)

for Varicent

What is Varicent?

Varicent is an industry-leading sales performance management solution that helps businesses of all sizes create smarter plans, identify efficiencies across leaky pipelines and pay sellers accurately and on time. It assists sales organizations to improve performance and drive profitability and enables them to provide solutions to enterprise and mid-market businesses looking to increase sales efficiency and improve effectiveness.

Varicent provides a single, integrated platform to manage the end-to-end processes of all aspects of sales performance. It enables to plan territories and quotas effectively, improve revenue operations to capture missed pipeline opportunities, and leverage the fastest and most flexible way to pay sellers accurately and on time. Varicent also accelerates the ability to make plan changes and adopt new strategies and enables new insights to outdo previous performance.

Some of its features include resolving inquiries faster, Automatically providing instant answers, Identifying levers to outdo performance, Improving sales forecast accuracy and reliability, Discovering new revenue insights, Managing sales complexity, Maximizing sales territory planning potential and more.

(Varicent has acquired Funnelcake)

What is Varicent used for?

Varicent is a Sales Performance Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Performance Management, Sales Incentive Management and Sales Commission Management .

What are the top features of Varicent?

Calculator, Dashboard and Personalization are some of the top features of Varicent.

Who uses Varicent?

Varicent is used by Hospital & Health Care, Mechanical Or Industrial Engineering and Insurance among other industries.

What are Varicent alternatives?

SalesScreen, Performyard, Lattice and LogicMonitor Platform are popular alternatives for Varicent.

Where is Varicent located?

Varicent is headquartered at 4711 Yonge St., Suite 300, Toronto, ON Canada M2N 6K8.
lightning

Peers used Varicent for performance management and sales incentive management

Varicent Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.10/5

Read Reviews (16)
Analytics

4.46/5

Read Reviews (118)
Custom Reports

4.45/5

Read Reviews (128)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.10/5

Read Reviews (16)
Analytics

4.46/5

Read Reviews (118)
Custom Reports

4.45/5

Read Reviews (128)

Software Failure Risk Guidance

?

for Varicent

Overall Risk Meter

Low Medium High

Top Failure Risks for Varicent

Varicent US Opco Corporation News

Executive

Varicent Appoints Doug Robinson to Board of Directors

Varicent has appointed Doug Robinson, former Co-President of Workday, to its Board of Directors. Robinson's extensive experience in enterprise software is expected to support Varicent's innovation and growth strategy in Revenue Performance Management. His appointment aligns with Varicent's ongoing product development and commitment to AI-driven revenue management solutions.

Executive

Varicent Appoints Doug Robinson to Board of Directors

Varicent has appointed Doug Robinson, former Co-President of Workday, to its Board of Directors. Robinson, with over 30 years in enterprise software, will support Varicent's global growth and leadership in AI-powered revenue orchestration and sales performance management. His expertise in scaling enterprise revenue operations aligns with Varicent's mission to enhance its AI-native platform for modern revenue teams.

Executive

Varicent Appoints Former Workday Co-President Doug Robinson to Board

Varicent has appointed Doug Robinson, former Co-President of Workday, to its Board of Directors. Robinson brings extensive experience in scaling enterprise software businesses, which will support Varicent's growth in Sales Performance Management. His expertise will aid Varicent's AI-native platform in aligning planning, incentives, and performance for enterprises.

Executive

Varicent Appoints Dana Therrien to Advance Commercial Transformation and Revenue Performance Leadership - Business Wire

Varicent has appointed Dana Therrien to enhance its commercial transformation and leadership in revenue performance. This executive change aims to strengthen Varicent's strategic direction in the sales and revenue performance software sector.

Varicent US Opco Corporation Profile

Company Name

Varicent US Opco Corporation

Company Website

//varicent.com

HQ Location

4711 Yonge St., Suite 300, Toronto, ON Canada M2N 6K8

Employees

101-250

Financials

SERIES C