Varicent Overview

Varicent's suite of sales and revenue performance management solutions empowers businesses to enhance revenue outcomes through strategic data utilization and insightful tools. By leveraging Varicent, organizations can tap into critical insights that drive high sales performance, ultimately maximizing revenue streams. The platform's capabilities are recognized in the industry, as evidenced by its leadership position in The Forrester Wave™ for Sales Performance Management Solutions for Incentive Compensation. Varicent provides a robust framework for creating a predictable growth engine, addressing modern challenges in sales management. This approach not only increases efficiency but also ensures a sustainable growth trajectory for businesses aiming to optimize their sales strategies.

Use Cases

Customers recommend Performance Management, Sales Incentive Management, Sales Commission Management, as the business use cases that they have been most satisfied with while using Varicent.

Other use cases:

  • Forecasting
  • Onboarding
  • Competitive Intelligence
  • Engaging And Following Up
  • Revenue Cycle Management
  • Social Media Analytics
  • Knowledge Management
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Varicent.

Other priorities:

  • Scale Best Practices
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Grow Market Share
See all business priorities See less business priorities

Varicent Use-Cases and Business Priorities: Customer Satisfaction Data

Varicent works with different mediums / channels such as Phone Calls.

Varicent's features include Calculator, Dashboard, Personalization, etc. and Varicent support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Varicent analytics capabilities include Analytics, and Custom Reports.

Reviews

"Varicent takes away any questions about what is happening on the back-end, allowing sellers to focus on their work with their customers." - Tara Deegan

Varicent, SalesScreen, Performyard, Lattice, LogicMonitor Platform, etc., all belong to a category of solutions that help Sales Performance Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Varicent provides sales and revenue performance software solutions to drive high performance and maximize revenue. Vital data, insights, and tools are used in Varicent's suite of management solutions.

Popular Business Setting

for Varicent

Top Industries

  • Hospital & Health Care
  • Mechanical or Industrial Engineering
  • Insurance

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Varicent is popular in Hospital & Health Care, Mechanical Or Industrial Engineering, and Insurance and is widely used by Enterprise, Mid Market, and Small Business.

Varicent Customer wins, Customer success stories, Case studies

How does Varicent facilitate Performance Management?

What solutions does Varicent provide for Sales Incentive Management?

How can Varicent enhance your Sales Commission Management process?

What solutions does Varicent provide for Forecasting?

What Are the key features of Varicent for Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Varicent solved their Sales Performance Management needs. Cuspera uses 944 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Performance Management needs.

CUSTOMERS TESTIMONIALS
Varicent testimonial

Tara Deegan

Divisional Vice President

Holt Renfrew
Varicent takes away any questions about what is happening on the back-end, allowing sellers to focus on their work with their customers. Testimonial By Tara Deegan
Varicent testimonial

Herwig Steinbrugger

Manager, Planning, Steering and Monitoring Department

HEROLD Business Data
It's very visible and clear to see step-by-step how commissions are counted and calculated, so for me this makes Varicent a best-in-class commission system. Testimonial By Herwig Steinbrugger
Varicent testimonial

Elizabeth Evans

Sales Compensation Manager

United Rentals
Our reps love being able to view their figures in real time. Testimonial By Elizabeth Evans
CUSTOMERS TESTIMONIALS
Varicent testimonial

Tara Deegan

Divisional Vice President

Holt Renfrew
Varicent takes away any questions about what is happening on the back-end, allowing sellers to focus on their work with their customers. Testimonial By Tara Deegan
Varicent testimonial

Herwig Steinbrugger

Manager, Planning, Steering and Monitoring Department

HEROLD Business Data
It's very visible and clear to see step-by-step how commissions are counted and calculated, so for me this makes Varicent a best-in-class commission system. Testimonial By Herwig Steinbrugger
Varicent testimonial

Elizabeth Evans

Sales Compensation Manager

United Rentals
Our reps love being able to view their figures in real time. Testimonial By Elizabeth Evans

Colt Technologies - Professional Services

Varicent Incentives helped Colt Technologies improve sales performance by making commission payments more visible and easier to control. Colt needed a flexible tool to manage changing incentive progr...ams as the company grew. With Varicent, Colt handled 30% sales team growth without increasing the compensation team size. The solution boosted accountability and made compensation plans more effective. Colt now spends less time on administration and more on strategy and innovation.

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KPN - Telecommunications

Varicent Incentives helped KPN, a large telecommunications provider in the Netherlands, solve complex compensation challenges. KPN needed a flexible solution to keep up with their changing IT landsca...pe. Varicent Incentives made it easier for KPN to update plans and adopt new strategies. Calculation time dropped from 28 hours to 45 minutes. KPN reduced support staff from over 20 to under five. They now deliver commission payments on time and with 100% accuracy.

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Pitney Bowes - Technology

Varicent Incentives helped Pitney Bowes improve its incentive compensation process. The company needed a fast solution to support its shift to software services and drive insights. With Varicent Ince...ntives, Pitney Bowes delivered payments with 100% accuracy and on time every month since 2017. The company reduced administrative head count by 70%. Real-time data access enabled better, data-driven decisions and quick adaptation to market changes.

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ServiceNow - Information Technology And Services

Varicent Incentives helped ServiceNow manage incentive compensation with more flexibility. ServiceNow needed a solution to support growth and adapt to changing goals. With Varicent Incentives, they m...ade plan changes easily and improved plan acknowledgement. The platform streamlined quarterly sales certifications. ServiceNow expanded Varicent Incentives use, increasing visibility and speeding up acceptance rates across the company.

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United Rentals - Manufacturing

Varicent Incentives helped United Rentals after a merger doubled their sales team size. Manual commission calculations became too hard. Varicent automated the process, making it faster and easier. Th...e monthly compensation process went from 1 week to 2 days. Sales reps now see their commissions in real time. The platform is easy to use and will grow with the business.

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Colt Technology Services Group Limited - Professional Services

Varicent Incentive Compensation Management (ICM) helped Colt Technology Services improve its sales commission program. Colt needed a flexible, cloud-based tool to manage compensation for a growing sa...les team. With Varicent ICM, Colt automated target setting, improved reporting, and increased user satisfaction. The company now manages payments for 650 sales reps and 200 agents. Colt's team saves time, adapts faster, and motivates sales reps with new incentives and gamification.

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Connect Your Path to Revenue | Modernize Your Go-to-Market Strategy

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Frequently Asked Questions(FAQ)

for Varicent

What is Varicent?

Varicent is an industry-leading sales performance management solution that helps businesses of all sizes create smarter plans, identify efficiencies across leaky pipelines and pay sellers accurately and on time. It assists sales organizations to improve performance and drive profitability and enables them to provide solutions to enterprise and mid-market businesses looking to increase sales efficiency and improve effectiveness.

Varicent provides a single, integrated platform to manage the end-to-end processes of all aspects of sales performance. It enables to plan territories and quotas effectively, improve revenue operations to capture missed pipeline opportunities, and leverage the fastest and most flexible way to pay sellers accurately and on time. Varicent also accelerates the ability to make plan changes and adopt new strategies and enables new insights to outdo previous performance.

Some of its features include resolving inquiries faster, Automatically providing instant answers, Identifying levers to outdo performance, Improving sales forecast accuracy and reliability, Discovering new revenue insights, Managing sales complexity, Maximizing sales territory planning potential and more.

(Varicent has acquired Funnelcake)

What is Varicent used for?

Varicent is a Sales Performance Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Performance Management, Sales Incentive Management and Sales Commission Management .

What are the top features of Varicent?

Calculator, Dashboard and Personalization are some of the top features of Varicent.

Who uses Varicent?

Varicent is used by Hospital & Health Care, Mechanical Or Industrial Engineering and Insurance among other industries.

What are Varicent alternatives?

SalesScreen, Performyard, Lattice and LogicMonitor Platform are popular alternatives for Varicent.

Where is Varicent located?

Varicent is headquartered at 4711 Yonge St., Suite 300, Toronto, ON Canada M2N 6K8.
lightning

Peers used Varicent for performance management and sales incentive management

Varicent Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (16)
Analytics

4.46/5 ★

Read Reviews (118)
Custom Reports

4.45/5 ★

Read Reviews (128)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (16)
Analytics

4.46/5 ★

Read Reviews (118)
Custom Reports

4.45/5 ★

Read Reviews (128)

Software Failure Risk Guidance

?

for Varicent

Overall Risk Meter

Low Medium High

Top Failure Risks for Varicent

Varicent US Opco Corporation News

Partnership

CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next ...

Varicent and ServiceNow have partnered to integrate Varicent's Sales Planning and Incentive Compensation solutions into ServiceNow's Customer Workflows ecosystem. This collaboration aims to provide real-time intelligence and automation for revenue leaders, enabling optimized territories, quotas, and incentive structures. The integrated solution will be available in the ServiceNow Store by Q4 2025.

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Product

Varicent Uncovers How Internal Barriers Are Costing Revenue Leaders Up to 15% in Growth

Varicent's 2025 Sales Performance Management Market Spotlight report reveals that internal barriers, such as misalignment and evolving compensation strategies, are costing companies up to 15% in revenue growth. The report, based on insights from over 1,400 executives, highlights the need for organizations to address these familiar issues to unlock growth potential. Varicent emphasizes the importance of rethinking internal systems to enhance revenue performance.

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Partnership

Varicent Named a Workday Innovation Partner | National Business | joplinglobe.com

Varicent has been named a Workday Innovation Partner.

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Product

Varicent Unveils GenAI-based Assistants to Help Organizations Unlock Revenue ...

Varicent Unveils GenAI-based Assistants to Help Organizations Unlock Revenue ...

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Varicent US Opco Corporation Profile

Company Name

Varicent US Opco Corporation

Company Website

//varicent.com

HQ Location

4711 Yonge St., Suite 300, Toronto, ON Canada M2N 6K8

Employees

101-250

Financials

SERIES C