Varicent Overview

Varicent's suite of sales and revenue performance management solutions empowers businesses to enhance revenue outcomes through strategic data utilization and insightful tools. By leveraging Varicent, organizations can tap into critical insights that drive high sales performance, ultimately maximizing revenue streams. The platform's capabilities are recognized in the industry, as evidenced by its leadership position in The Forrester Wave™ for Sales Performance Management Solutions for Incentive Compensation. Varicent provides a robust framework for creating a predictable growth engine, addressing modern challenges in sales management. This approach not only increases efficiency but also ensures a sustainable growth trajectory for businesses aiming to optimize their sales strategies.

Use Cases

Customers recommend Performance Management, Sales Incentive Management, Sales Commission Management, as the business use cases that they have been most satisfied with while using Varicent.

Other use cases:

  • Forecasting
  • Onboarding
  • Competitive Intelligence
  • Engaging And Following Up
  • Revenue Cycle Management
  • Social Media Analytics
  • Knowledge Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Varicent.

Other priorities:

  • Scale Best Practices
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Grow Market Share
See all business priorities See less business priorities

Varicent Use-Cases and Business Priorities: Customer Satisfaction Data

Varicent works with different mediums / channels such as Phone Calls.

Varicent's features include Calculator, Dashboard, Personalization, etc. and Varicent support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Varicent analytics capabilities include Analytics, and Custom Reports.

Reviews

"We anticipate that Varicent will deliver great engagement with our global sales teams as Tektronix continues to grow." - Peter Griffiths

Varicent, SalesScreen, Performyard, Lattice, LogicMonitor Platform, etc., all belong to a category of solutions that help Sales Performance Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Varicent provides sales and revenue performance software solutions to drive high performance and maximize revenue. Vital data, insights, and tools are used in Varicent's suite of management solutions.

Popular Business Setting

for Varicent

Top Industries

  • Hospital & Health Care
  • Mechanical or Industrial Engineering
  • Insurance

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Varicent is popular in Hospital & Health Care, Mechanical Or Industrial Engineering, and Insurance and is widely used by Enterprise, Mid Market, and Small Business.

Varicent Customer wins, Customer success stories, Case studies

What makes Varicent ideal for Performance Management?

How can Varicent optimize your Sales Incentive Management Workflow?

What benefits does Varicent offer for Sales Commission Management?

What makes Varicent ideal for Forecasting?

How does Varicent address your Onboarding Challenges?

11 buyers and buying teams have used Cuspera to assess how well Varicent solved their Sales Performance Management needs. Cuspera uses 944 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Performance Management needs.

CUSTOMERS TESTIMONIALS
Varicent testimonial

Peter Griffiths

Director, Worldwide Sales Operations

Tektronix
We anticipate that Varicent will deliver great engagement with our global sales teams as Tektronix continues to grow. Testimonial By Peter Griffiths
Varicent testimonial

Thierry Casier

Sales Compensation Director

Colt Technology Services
The Varicent solution frees us up to think about innovative ways to motivate our sales to the next level of performance. Testimonial By Thierry Casier
Varicent testimonial

Elizabeth Evans

Sales Compensation Manager

United Rentals
Our reps love being able to view their figures in real time. Testimonial By Elizabeth Evans
CUSTOMERS TESTIMONIALS
Varicent testimonial

Peter Griffiths

Director, Worldwide Sales Operations

Tektronix
We anticipate that Varicent will deliver great engagement with our global sales teams as Tektronix continues to grow. Testimonial By Peter Griffiths
Varicent testimonial

Thierry Casier

Sales Compensation Director

Colt Technology Services
The Varicent solution frees us up to think about innovative ways to motivate our sales to the next level of performance. Testimonial By Thierry Casier
Varicent testimonial

Elizabeth Evans

Sales Compensation Manager

United Rentals
Our reps love being able to view their figures in real time. Testimonial By Elizabeth Evans

Holt Renfrew - Retail - Retail

Varicent Incentives helped Holt Renfrew support 2,500 payees and improve sales team productivity. The platform gave transparency into transactions, commission payments, and inventory. Holt Renfrew co...uld quickly adapt sales strategies during the COVID-19 crisis. Sales teams accessed the information they needed to better serve customers. The solution removed friction from compensation and enabled new business insights.

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Tektronix - Manufacturing - Manufacturing

Varicent helped Tektronix gain full visibility into its global sales incentives. Tektronix replaced regional management tools with Varicent SPM to centralize compensation reporting. The solution auto...mated calculations and reporting, reducing administrative overhead. Sales teams now see real-time compensation data, and managers track performance easily. The SaaS approach saved IT time and removed the need for multiple servers. Tektronix improved engagement and efficiency for its worldwide salesforce.

Read on →

Jordan's Furniture - Retail - Retail

Jordan's Furniture used Varicent Incentives to replace their in-house compensation system. As the company grew, their old system could not keep up with their needs. Varicent Incentives gave them auto...mation and more flexibility. The team became more agile and productive. Jordan's Furniture felt confident and ready for launch. Their CFO said the solution "does exactly what we need it to do."

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Columbia Bank - Banking - Banking

Columbia Bank used the Varicent VIP Program to improve efficiency and cut costs. They reduced incentive compensation support costs by 35%. The bank increased the number of payees supported per FTE by... 50%. Plan document delivery dropped from weeks to just 1–2 days. The team now manages incentive processes internally, with less need for third-party help. Sales teams trust their compensation data more, and admins spend less time on manual tasks.

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CNA Insurance - Insurance - Insurance

CNA Insurance used Varicent Incentives to fix broker compensation issues. Manual errors and payment delays hurt broker trust. Varicent cut broker payout time by 50%. Analysts spent less time on sprea...dsheets. Sales teams gained better visibility into compensation. Compensation became a tool for growth, not a risk.

Read on →

United Rentals - Construction - Construction

Varicent Incentives helped United Rentals automate all compensation calculations. After a merger doubled their sales team, manual commission tracking became unmanageable. Varicent cut the monthly com...pensation process from a week to just two days. Sales reps now see real-time commission data and performance insights. The platform scales with United Rentals' growing business and supports new compensation strategies.

Read on →

Connect Your Path to Revenue | Modernize Your Go-to-Market Strategy

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Frequently Asked Questions(FAQ)

for Varicent

What is Varicent?

Varicent is an industry-leading sales performance management solution that helps businesses of all sizes create smarter plans, identify efficiencies across leaky pipelines and pay sellers accurately and on time. It assists sales organizations to improve performance and drive profitability and enables them to provide solutions to enterprise and mid-market businesses looking to increase sales efficiency and improve effectiveness.

Varicent provides a single, integrated platform to manage the end-to-end processes of all aspects of sales performance. It enables to plan territories and quotas effectively, improve revenue operations to capture missed pipeline opportunities, and leverage the fastest and most flexible way to pay sellers accurately and on time. Varicent also accelerates the ability to make plan changes and adopt new strategies and enables new insights to outdo previous performance.

Some of its features include resolving inquiries faster, Automatically providing instant answers, Identifying levers to outdo performance, Improving sales forecast accuracy and reliability, Discovering new revenue insights, Managing sales complexity, Maximizing sales territory planning potential and more.

(Varicent has acquired Funnelcake)

What is Varicent used for?

Varicent is a Sales Performance Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Performance Management, Sales Incentive Management and Sales Commission Management .

What are the top features of Varicent?

Calculator, Dashboard and Personalization are some of the top features of Varicent.

Who uses Varicent?

Varicent is used by Hospital & Health Care, Mechanical Or Industrial Engineering and Insurance among other industries.

What are Varicent alternatives?

SalesScreen, Performyard, Lattice and LogicMonitor Platform are popular alternatives for Varicent.

Where is Varicent located?

Varicent is headquartered at 4711 Yonge St., Suite 300, Toronto, ON Canada M2N 6K8.
lightning

Peers used Varicent for performance management and sales incentive management

Varicent Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (16)
Analytics

4.46/5 ★

Read Reviews (118)
Custom Reports

4.45/5 ★

Read Reviews (128)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (16)
Analytics

4.46/5 ★

Read Reviews (118)
Custom Reports

4.45/5 ★

Read Reviews (128)

Software Failure Risk Guidance

?

for Varicent

Overall Risk Meter

Low Medium High

Top Failure Risks for Varicent

Varicent US Opco Corporation News

Executive

Varicent Appoints Doug Robinson to Board of Directors

Varicent has appointed Doug Robinson, former Co-President of Workday, to its Board of Directors. Robinson's extensive experience in enterprise software is expected to support Varicent's innovation and growth strategy in Revenue Performance Management. His appointment aligns with Varicent's ongoing product development and commitment to AI-driven revenue management solutions.

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Executive

Varicent Appoints Doug Robinson to Board of Directors

Varicent has appointed Doug Robinson, former Co-President of Workday, to its Board of Directors. Robinson, with over 30 years in enterprise software, will support Varicent's global growth and leadership in AI-powered revenue orchestration and sales performance management. His expertise in scaling enterprise revenue operations aligns with Varicent's mission to enhance its AI-native platform for modern revenue teams.

Read more →
Executive

Varicent Appoints Former Workday Co-President Doug Robinson to Board

Varicent has appointed Doug Robinson, former Co-President of Workday, to its Board of Directors. Robinson brings extensive experience in scaling enterprise software businesses, which will support Varicent's growth in Sales Performance Management. His expertise will aid Varicent's AI-native platform in aligning planning, incentives, and performance for enterprises.

Read more →
Executive

Varicent Appoints Dana Therrien to Advance Commercial Transformation and Revenue Performance Leadership - Business Wire

Varicent has appointed Dana Therrien to enhance its commercial transformation and leadership in revenue performance. This executive change aims to strengthen Varicent's strategic direction in the sales and revenue performance software sector.

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Varicent US Opco Corporation Profile

Company Name

Varicent US Opco Corporation

Company Website

//varicent.com

HQ Location

4711 Yonge St., Suite 300, Toronto, ON Canada M2N 6K8

Employees

101-250

Financials

SERIES C