Real-World Case Studies and Customer Success Stories with Tidal Platform

The TODAY Show Parenting Team wanted to build a large online parenting community. They worked with Tidal Labs to launch the Parenting Team, using social media influencers, celebrities, and micro-infl...uencers. In two months, the community reached over two million page views. 84% of the traffic came from social media. The program included media sponsorships and viral influencer content.
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Norwegian Cruise Line wanted to grow brand awareness. They wanted to use influencer marketing in a new way. They aimed to find influencers online and among their passengers. They wanted their influen...cer program to match their freestyle cruising style. They worked to build a year-round influencer marketing program.
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White Claw wanted to launch a new product and change how people see bottled drinks. They worked with fitness, health, spirits, and lifestyle bloggers. The campaign aimed to show that White Claw is a ...simple, refreshing drink with seltzer water, alcohol, and fruit flavor. This helped White Claw become a leader in social media for influencer marketing.
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White Claw's influencer campaign improved brand perception and social engagement by partnering with fitness, health, spirits, and lifestyle bloggers.

White Claw's influencer campaign improved brand perception and social engagement by partnering with fitness, health, spirits, and lifestyle bloggers.

Banana Republic wanted to create more authentic content for their website and social media. Their traditional advertising was not working as well in the new era of Instagram and fashion bloggers. The...y used Tidal Labs’s creator community to connect with over 50,000 influencers. In a few weeks, 250 influencers did 500 monthly photo shoots, sharing their looks online. This led to hundreds of thousands of shares, comments, and likes, and increased brand awareness.
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Banana Republic increased social engagement by activating hundreds of real content contributors monthly, creating more authentic content.

Banana Republic increased social engagement by activating hundreds of real content contributors monthly, creating more authentic content.

Old Spice wanted to create excitement for their bar soap. They worked with Tidal Labs to reach men's lifestyle influencers. These influencers posted on blogs, Twitter, and Instagram. The influencers ...came from top media brands. This helped Old Spice share its creative message in a real way.
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Old Spice's campaign with Tidal Labs activated dozens of influencers, creating hundreds of engaging posts, boosting brand buzz effectively.

Kohler increased purchase intent with visually-rich content, earning OMMA and Digiday awards for best integrated content campaign and digital content integration.

Clarins USA wanted to reach more Millennial buyers but struggled with manual influencer management. They partnered with Tidal Labs to build and manage a network of influencers on one platform. Over t...wo years, they ran more than 17 campaigns and worked with over 200 influencers. These influencers created over 5,000 pieces of content. The new approach led to 9 times higher engagement than Clarins’ own Instagram channel.
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Old Spice's campaign with Tidal Labs activated dozens of influencers, creating hundreds of engaging posts, boosting brand buzz effectively.

Kohler wanted to connect with consumers and inspire them with new ideas. They used Tidal's technology to create an interactive Home Ideas Hub. Millions of people visited the hub, and thousands reques...ted a design consultation. Visitors exposed to the hub searched for where to buy Kohler products 200% more often. People who came through the Home Ideas Hub were twice as likely to show purchase intent. The project won a Digiday award for best digital content integration.
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Kohler increased purchase intent with visually-rich content, earning OMMA and Digiday awards for best integrated content campaign and digital content integration.

Norwegian Cruises takes a "freestyle" approach to a variety of ongoing & campaign-based influencer programs– all centralized and automated through Tidal's influencer relationship management software.

Owned channels are made more engaging through photos, videos & posts made by Clarins’ private influencer network. Finalist for Digiday best content marketing platform.

Thousands of contributors share their stories with millions of readers in this deeply-social second-screen community. Winner of IAA award for best native ad platform.

Banana Republic used Tidal Labs' platform to produce authentic Instagram shoots, enhancing content for their website and increasing awareness among followers.

Home Ideas is Kohler’s visually-rich way of increasing purchase intent by aligning content to their market-leading products. Winner of OMMA best integrated content campaign & Digiday best digital con...tent integration.
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