Tidal Platform Overview

Tidal Labs' Creator Community platform empowers businesses to leverage diverse content from creators, employees, influencers, and customers. This platform facilitates the activation of content, enhancing exposure and engagement. By integrating content from a wide network, businesses can achieve higher ROI and ROAS. The platform supports the creation of private creator communities, transforming content management from manual processes to streamlined operations. This approach allows marketers to tap into authentic voices and drive conversions through increased audience interaction.

Use Cases

Customers recommend Communication Management, Content Management, Campaign Analytics, as the business use cases that they have been most satisfied with while using Tidal Platform.

Other use cases:

  • Engaging And Following Up
  • Relationship Management
  • Influencer Marketing
  • Contract Management
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Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Tidal Platform.

Other priorities:

  • Build Brand Awareness
  • Improve Efficiency
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Tidal Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Tidal Platform works with different mediums / channels such as Video.

Reviews

"...Tidal Labs is a platform that powers successful content-driven campaigns by activating influential creators and connecting them with the brands and publishing partners they are passionate about...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Tidal Labs is a platform that powers successful content-driven campaigns by activating influential creators and connecting them with the brands and publishing partners they are passionate about...." Peer review
"...Finalist for Digiday best content marketing platform...." Advanced Influencer & Creator Management Technology
"...Report ROI across campaigns, teams, brands & regions...." Advanced Influencer & Creator Management Technology

Tidal Platform, belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Tidal-platform activates content from creators, employees, influencers, or customers, resulting in higher ROI/ROAS. More content, exposure, engagement, and conversions are achieved.

Tidal Platform Customer wins, Customer success stories, Case studies

How does Tidal Platform address your Content Management Challenges?

Kohler - Consumer Goods - Large

Tidal Labs helped Kohler boost purchase intent with the Home Ideas content hub. The platform's CMS/CRM made it easy for Kohler to manage content. Visitors from Kohler Home Ideas were twice as likely ...to show purchase intent and search for where to buy. The campaign won OMMA and Digiday awards for best integrated content and digital content integration. Kohler aligned visually-rich content with their market-leading products.

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Today Show Parenting Team - Media Production - Large

New York, USA

Tidal Labs helped the Today Show Parenting Team build a large online community of mommy bloggers. The platform enabled the team to activate content from thousands of creators and influencers. In just... two months, the community reached over two million page views. 84% of the traffic came from social media. The team used media sponsorships, viral influencer content, and celebrity integrations to drive engagement.

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Kohler - Consumer Goods - Very Large

Kohler, USA

Kohler used Tidal Labs’ Creator Community platform to power its Home Ideas Hub. Millions visited the hub, and thousands requested design consultations. Visitors exposed to ideas.kohler.com searched “...Where to Buy” Kohler products 200% more often. Those who entered via Home Ideas were twice as likely to show purchase intent. Kohler won awards for digital content integration with this campaign.

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Clarins USA - Consumer Goods - Large

New York, USA

Clarins USA used Tidal Labs to grow their influencer marketing. They built a network of over 200 micro-influencers. These creators produced more than 5,000 pieces of content. Clarins saw 9x higher en...gagement than on their own Instagram. Tidal Labs helped Clarins scale campaigns and focus on strategy, not manual work.

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White Claw - Food & Beverages - Large

Chicago, USA

White Claw used Tidal Labs’ Creator Community platform to launch a summer campaign. They partnered with fitness, health, spirits, and lifestyle bloggers to amplify their product. The campaign aimed t...o shift perceptions of bottled beverages. White Claw highlighted its seltzer with alcohol and natural fruit flavors. The platform helped increase content, exposure, and engagement for the brand.

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Norwegian Cruise Line - Hospitality - Large

Miami, USA

Norwegian Cruise Line used Tidal Labs’ Creator Community platform to expand its influencer marketing program. The company wanted to grow brand awareness by engaging online influencers and existing pa...ssengers. Tidal Labs helped Norwegian Cruise Line activate content from thousands of creators. This led to more exposure, engagement, and conversions for the brand.

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Tidal Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.89/5 ★

Read Reviews (3)
Custom Reports

3.85/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.89/5 ★

Read Reviews (3)
Custom Reports

3.85/5 ★

Read Reviews (8)

Software Failure Risk Guidance

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for Tidal Platform

Top Failure Risks for Tidal Platform

Tidal. News

Product

Tidal won’t pay royalties on AI-generated music, but isn’t banning it outright

Tidal announced it will label AI-generated music on its platform starting July 15 and will demonetize such tracks immediately. The company aims to protect artists by ensuring royalties go to human-created works. Tidal will also enforce proper labeling of AI-generated music by content distributors and block fraudulent AI-generated music activities.

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Product

Tidal Launches Direct-to-Fan Sales Powered by Square, Enabling Independent Artists to Sell Music Directly to Fans

Tidal has launched Direct-to-Fan Sales, integrating Square's commerce technology to enable independent artists to sell music directly to fans. This integration allows artists to set prices, receive payments, and manage sales through Square's platform, enhancing their ability to monetize music beyond streaming. The service is currently available in the U.S., with plans to expand to additional markets.

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Product

BluOS 4.2.6 Update Prioritizes FLAC Over MQA With TIDAL Connect

BluOS 4.2.6 update prioritizes FLAC over MQA for TIDAL Connect users, affecting TIDAL HiFi Plus subscribers. This change highlights a shift in music streaming preferences, as TIDAL aims to reduce MQA royalty payments to Lenbrook, the new owner of MQA. The update reflects broader industry trends towards FLAC, despite MQA's historical prominence.

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Tidal. Profile

Company Name

Tidal.

Company Website

https://tid.al

HQ Location

584 Broadway, Ste 502, New York, NY 10012, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE