UK Cabinet Office
- Government Administration
- Very Large
London, UK
Syntasa helped the UK Cabinet Office use digital data to guide vaccine confidence communications. The solution unified insights and enabled... collaboration among global partners. Syntasa’s software delivered value in just 6 weeks. The team used sentiment analytics and natural language processing to find patterns in conversations. Visualizations and maps made it easy to target campaigns and audiences. All data stayed secure in a private cloud environment owned by the Cabinet Office.
California Office of Digital Innovation (ODI)
- Government Administration
- Large
Sacramento, USA
Syntasa helped California’s Office of Digital Innovation (ODI) improve COVID-19 vaccine response. ODI used Syntasa’s software to collect and analyze... digital survey data. They applied advanced statistical methods and natural language processing to estimate vaccine hesitancy by zip code. Insights from this analysis guided vaccine allocation and advertising for the Vaccinate All 58 campaign. The project delivered actionable results in just six weeks.
Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS)
- Government Administration
- Large
Oklahoma City, USA
Syntasa helped the Oklahoma Department of Mental Health and Substance Abuse Services use analytics to improve prevention and treatment services. They combined data... from multiple sources, including digital platforms and agency systems, to find communities with the highest risk and greatest needs. Syntasa enabled the agency to get more granular and timely insights, guiding better decisions. The project delivered value within six weeks, using visualizations and maps to target outreach and measure impact.
Lenovo used Syntasa to improve its advertising audience targeting. The company replaced manual, rules-based segmentation with algorithmic retargeting. This change... let Lenovo predict purchase likelihood and adjust audience sizes easily. Lenovo saved $5 million a year in display advertising costs. The scalable solution now supports global marketing programs.
Retail Case Studies and Customer Success Stories with Syntasa®
Currys (Dixons Carphone)
- Retail
- Very Large
London, UK
Syntasa helped Currys (Dixons Carphone) use AI to improve online customer experience. The company wanted to increase bundle attach rates... and sales with real-time personalized recommendations. Syntasa enabled Currys to automate product bundling and deliver tailored suggestions using behavioral data. The solution tripled add-to-basket rates and doubled product coverage in just 12 weeks. Currys won an eCommerce award for best use of AI with this approach.
Entertainment Case Studies and Customer Success Stories with Syntasa®
NOW TV
- Entertainment
- Large
London, UK
Syntasa helped NOW TV process clickstream data 500 times faster than before. NOW TV used Syntasa on Google Cloud to... automate Adobe clickstream data ingestion. The analytics team now builds Tableau dashboards with all metrics in one place. Syntasa made it easy for NOW TV to experiment and scale to new markets. The platform democratized access to data for the whole team.
Syntasa helped Sky use its Adobe Analytics data to improve customer experiences. Sky combined data from many sources into one... place using Syntasa on their private GCP account. This let Sky recognize customers across devices and channels. In just two months, Sky joined enterprise and behavioral data to inform marketing, service, sales, and product development. Sky improved customer experience and business outcomes without adding new SaaS tools or security risks.
