Syntasa® Overview

Syntasa's Data+AI Platform and Composable CDP is designed for organizations seeking to leverage first-party data for enhanced customer segmentation and personalization. The platform supports No-Code, Low-Code, and Pro-Code development, enabling diverse user capabilities. It captures data in real-time, creating a unified customer view that aids in delivering targeted marketing strategies and improving ROI, particularly for consumer tech brands. Additionally, Syntasa provides actionable insights for Federal, State, Local, and Education (SLED) agencies, enhancing governance and decision-making processes. The platform is trusted by US and FVEY defense and intelligence agencies, highlighting its reliability and security. This solution is adaptable across various industries, offering flexible deployment options to meet specific organizational needs.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Onboarding, as the business use cases that they have been most satisfied with while using Syntasa®.

Other use cases:

  • Merchandising
  • Segmentation And Targeting
  • Identify Target Customers
  • Content Management
  • Social Media Analytics
  • Collaboration
  • Workflow Management
See all use cases See less use cases

Business Priorities

Improve Consistency and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Syntasa®.

Syntasa® Use-Cases and Business Priorities: Customer Satisfaction Data

Syntasa® works with different mediums / channels such as Social Media. LinkedIn. Facebook etc.

Syntasa®'s features include Personalization, and Recording. and Syntasa® support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Syntasa® analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The marketing stack consists of an increasing number of competing tools, whether it s digital analytics tracking, advertising, eCRM, next generation content management systems, DAM (Digital Asset Management), and so on...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Linkedin Ads...." Solutions
"...Explore use cases for AI assisted customer analytics: CRM & clickstream data integration, call center reflection, AI-assisted merchandising, algorithmic attribution, identity resolution, and product recommendations. ..." Solutions
"...Clickstream</strong>: retrieve Google Analytics data stored in BigQuery and onboard it into your first-party data platform...." Product

Syntasa®, Quadient CCM platform, Contentsquare, Whatfix, RapidSpike, etc., all belong to a category of solutions that help Sales Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Syntasa is a self-service web application for connecting first-party data and deploying custom models. It runs in a private cloud and activates across channels.

Syntasa® Customer wins, Customer success stories, Case studies

What solutions does Syntasa® provide for Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Syntasa® solved their Sales Intelligence needs. Cuspera uses 315 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Intelligence needs.

 

UK Cabinet Office - Government Administration - Very Large

London, UK

Syntasa helped the UK Cabinet Office use digital data to guide vaccine confidence communications. The solution unified insights and enabled collaboration among global partners. Syntasa’s software del...ivered value in just 6 weeks. The team used sentiment analytics and natural language processing to find patterns in conversations. Visualizations and maps made it easy to target campaigns and audiences. All data stayed secure in a private cloud environment owned by the Cabinet Office.

 

NOW TV - Entertainment - Large

London, UK

Syntasa helped NOW TV process clickstream data 500 times faster than before. NOW TV used Syntasa on Google Cloud to automate Adobe clickstream data ingestion. The analytics team now builds Tableau da...shboards with all metrics in one place. Syntasa made it easy for NOW TV to experiment and scale to new markets. The platform democratized access to data for the whole team.

 

California Office of Digital Innovation (ODI) - Government Administration - Large

Sacramento, USA

Syntasa helped California’s Office of Digital Innovation (ODI) improve COVID-19 vaccine response. ODI used Syntasa’s software to collect and analyze digital survey data. They applied advanced statist...ical methods and natural language processing to estimate vaccine hesitancy by zip code. Insights from this analysis guided vaccine allocation and advertising for the Vaccinate All 58 campaign. The project delivered actionable results in just six weeks.

 

Lenovo - Consumer Electronics - Very Large

Beijing, China

Lenovo used Syntasa to improve its advertising audience targeting. The company replaced manual, rules-based segmentation with algorithmic retargeting. This change let Lenovo predict purchase likeliho...od and adjust audience sizes easily. Lenovo saved $5 million a year in display advertising costs. The scalable solution now supports global marketing programs.

 

Sky - Telecommunications - Very Large

London, UK

Syntasa helped Sky use its Adobe Analytics data to improve customer experiences. Sky combined data from many sources into one place using Syntasa on their private GCP account. This let Sky recognize ...customers across devices and channels. In just two months, Sky joined enterprise and behavioral data to inform marketing, service, sales, and product development. Sky improved customer experience and business outcomes without adding new SaaS tools or security risks.

 

Currys (Dixons Carphone) - Retail - Very Large

London, UK

Syntasa helped Currys (Dixons Carphone) use AI to improve online customer experience. The company wanted to increase bundle attach rates and sales with real-time personalized recommendations. Syntasa... enabled Currys to automate product bundling and deliver tailored suggestions using behavioral data. The solution tripled add-to-basket rates and doubled product coverage in just 12 weeks. Currys won an eCommerce award for best use of AI with this approach.

lightning

Peers used Syntasa® for advertisement and helpdesk management

Syntasa® Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.20/5

Read Reviews (9)
Analytics

4.57/5

Read Reviews (51)
Custom Reports

4.57/5

Read Reviews (69)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.20/5

Read Reviews (9)
Analytics

4.57/5

Read Reviews (51)
Custom Reports

4.57/5

Read Reviews (69)

Software Failure Risk Guidance

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for Syntasa®

Overall Risk Meter

Low Medium High

Top Failure Risks for Syntasa®

Syntasa Corporation News

Product

Syntasa Achieves ISO/IEC 27001 Certification, Reinforcing Commitment to Enterprise-Grade Data Security

Syntasa has achieved ISO/IEC 27001 certification, validating its commitment to robust information security management. This certification enhances Syntasa's credibility in managing sensitive data, aligning with global best practices, and reducing vendor risk for customers. It supports Syntasa's mission to operationalize data and AI securely across enterprises, meeting high standards for security and trust.

Product

AI-Assisted Migration from Databricks to Syntasa in C2E

Syntasa introduces its AI Migration Assistant, enabling faster and more reliable migration from Databricks to Syntasa's platform. This tool automates the transformation of proprietary constructs while preserving business logic, reducing migration timelines from months to weeks. The approach supports continuity, minimizes risk, and enhances operational capabilities, allowing organizations to integrate AI more effectively and reduce costs by 1525%.

Product

From Data to Decisions: How Syntasa Operationalizes AI in the Enterprise

Syntasa's AI platform enables enterprises to deploy AI within their own cloud environments, offering a composable architecture that aligns AI capabilities with business priorities. This approach eliminates data movement, reduces latency, and enhances compliance. Syntasa's zero-copy architecture ensures data security and operational efficiency, allowing organizations to leverage full data history for precise predictions and effective targeting. The platform's flexibility supports diverse use cases, from churn prediction to real-time recommendations, driving measurable business outcomes.

Product

First Party Mode: How Syntasas Composable CDP Enables True Data Ownership & Activation

Syntasa's Composable CDP with First Party Mode enhances data ownership and activation by allowing enterprises to collect and process data directly under their domain and within their cloud. This approach bypasses third-party dependencies, ensuring secure, compliant, and vendor-agnostic data handling. It addresses challenges posed by modern browser privacy features, restoring visibility into customer behavior and enabling precise, scalable personalization.

Syntasa Corporation Profile

Company Name

Syntasa Corporation

Company Website

//syntasa.com

HQ Location

Herndon, VA

Employees

51-100

Social

Financials

PRIVATE