Real-World Case Studies and Customer Success Stories with RepTrak

RepTrak helped a U. S. energy company recover from pollution scandals and weak reputation scores. The company used RepTrak’s reputation...mapping to identify gaps across six stakeholder groups. They launched ESG initiatives, including $1.1 million in grants for weather resiliency and a net-zero carbon goal by 2050. From Q1 2019 to Q2 2020, their Reputation Score rose by 9 points in their home state and share price increased over 10%. The CEO received industry awards for leadership and sustainability.
Show More..

RepTrak helped a U. S. energy company recover from pollution scandals and weak ESG reputation. The company used RepTrak’s reputation...mapping to identify gaps across six stakeholder groups. They launched ESG initiatives, including $1.1 million in grants for community resilience and a net-zero carbon goal by 2050. Their Reputation Score rose by 9 points in their home state and 6 points in a key market. The company gained positive media coverage and their CEO won a Distinguished Leadership Award.
Show More..

RepTrak helped a major U. S. energy company recover from pollution scandals and weak public trust. The company used RepTrak’s...reputation mapping to identify gaps across six stakeholder groups. They launched ESG initiatives, including $1.1 million in grants for community resilience and a net-zero carbon goal by 2050. Their Reputation Score rose by 9 points in their home state and 6 points in a key market. Share price increased over 10% after announcing new sustainability goals.
Show More..

RepTrak helped an Australian insurance company boost its ESG reputation. The company faced rising climate disasters and public demand for... action. It launched a weather tracking app, partnered with builders, and created a disaster preparedness game for kids. The insurer funded trauma hotlines and ran wildlife protection campaigns. Its ESG and reputation scores stayed above 70, with a top 15 ranking in Australia. The wildlife campaign reached 21.4 million globally and made the brand the strongest insurance brand worldwide.
Show More..

RepTrak helped an Australian insurance company boost its ESG reputation. The company faced rising climate disasters and public demand for... action. It used a multi-channel strategy, launching a weather tracking app and a disaster preparedness video game. The insurer partnered with nonprofits for mental health and trauma support. Its campaigns reached over 1.1 million YouTube views. From Q1 to Q4 2021, it maintained strong reputation and ESG scores above 70.
Show More..

RepTrak helped an Australian insurance company boost its ESG reputation. The company faced rising climate risks and public demand for... action. It launched a weather tracking app and partnered with builders to help policyholders after disasters. The insurer funded trauma hotlines and ran wildlife protection campaigns. Its ESG and reputation scores stayed above 70, with a $500M revenue and top 15 ranking in Australia. The wildlife campaign reached 21.4M globally and earned major media coverage.
Show More..

RepTrak helped Lenovo unify its global brand message with the 'Smarter Technology for All' campaign. Lenovo used RepTrak’s model to... identify key reputation drivers and measure global impact. After two quarters, Lenovo saw a +2 point rise in ambassador outcomes and a 50% share price increase. The campaign earned top media recognition and improved global awareness by 5%. Lenovo’s global reputation score rose by 1 point, with innovation, citizenship, and governance perceptions up 3 points each.
Show More..

RepTrak helped Lenovo build a global brand narrative with the 'Smarter Technology for All' campaign. Lenovo used RepTrak’s model to... measure and improve reputation across markets. After two quarters, Lenovo saw a 2-point rise in ambassador outcomes and a 1-point increase in global reputation score. Global awareness grew by 5%. Lenovo’s share price rose over 50% from September 2019 to January 2021. Media coverage and brand perception improved in key markets.
Show More..

Lenovo used RepTrak to shape its global brand narrative. The company launched the 'Smarter Technology for All' campaign to unify... messaging across diverse markets. After two quarters, Lenovo saw a 2-point rise in reputation metrics for ambassadors across six business outcomes. The campaign led to over 50% share price growth from September 2019 to January 2021. Lenovo also gained consistent positive media coverage and improved global awareness by 5%.
Show More..

RepTrak helped National Telecom recover 47% of COVID-19 share price losses in 2020. The company improved its reputation score by... 10 points among those aware of its pandemic support. National Telecom donated one million meals, waived fees, and provided free services to families in need. It was named a Top 100 Employer and saw public trust rise above competitors. RepTrak metrics showed strong gains in CSR and reputation drivers.
Show More..

RepTrak helped National Telecom recover 47% of COVID-19 share price losses in 2020. The company improved its reputation score by... 10 points among those aware of its pandemic support. National Telecom donated one million meals, waived fees, and provided free services to families in need. Public perceptions of the company as "greedy" dropped by 5%. RepTrak's reputation management tools guided the telecom's crisis communications and CSR strategy.
Show More..

RepTrak helped National Telecom recover 47% of COVID-19 share price losses in 2020. The company shifted its communications to focus... on citizenship and governance, not just products. It donated one million meals, waived fees, and supported families during the crisis. Public trust and reputation scores rose, with a 10-point gain among those aware of COVID-19 help. National Telecom was named a Top 100 Employer and improved its standing against competitors.
Show More..