RepTrak Overview

Reptrak is the world’s leading corporate reputation intelligence platform, measuring stakeholder perceptions via surveys and media. It provides ongoing data on corporate reputation, brand, and ESG.

Here's the scoop on RepTrak! We've gathered over 16 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

RepTrak, belong to a category of solutions that help Reviews and Reputation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if RepTrak is right for your needs? Our Cuspera AI engine can evaluate how RepTrak fits your specific business needs, industry, and context. Get your personalized assessment report today.

RepTrak supports business activities such as:

  • Competitive Intelligence
  • Sending & Publishing Communications
  • Reputation Management

RepTrak can help you with many business goals, such as Grow Market Share, Improve ROI, and Improve Internal Communications.

RepTrak was founded in 2004.

RepTrak Reviews

61 buyers and buying teams have used Cuspera to assess how well RepTrak solved their Reviews and Reputation needs. Cuspera uses 16 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Reviews and Reputation needs.

Business Priorities

Grow Market Share and Improve ROI are the most popular business priorities peers achieved using RepTrak.

Other priorities:

  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Competitive Intelligence , Sending & Publishing Communications , Reputation Management , as the business use cases that they have been most satisfied while using RepTrak.

See all use cases

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Competitive Intelligence

3.90/5 ★

Read Reviews (2)

"...The RepTrak Program provides cloud-based business intelligence and support to drive leading-edge, actionable insights for your business. ..." What is RepTrak
Sending & Publishing Communications

3.15/5 ★

Read Reviews (1)

"...The RepTrak platform draws on the world s largest normative benchmark database to analyze stakeholder perception of companies and industries, as seen in the Forbes-published Global RepTrak 100 ranking of the world s top corporations by brand perception. ..." What is RepTrak
Reputation Management

3.30/5 ★

Read Reviews (1)

"...RepTrak is the corporate reputation management platform to help corporate communications leaders drive business performance and outcomes. ..." What is RepTrak
PEER EXPERIENCES
Competitive Intelligence

3.90/5 ★

Read Reviews (2)

"...The RepTrak Program provides cloud-based business intelligence and support to drive leading-edge, actionable insights for your business. ..." What is RepTrak
Sending & Publishing Communications

3.15/5 ★

Read Reviews (1)

"...The RepTrak platform draws on the world s largest normative benchmark database to analyze stakeholder perception of companies and industries, as seen in the Forbes-published Global RepTrak 100 ranking of the world s top corporations by brand perception. ..." What is RepTrak
Reputation Management

3.30/5 ★

Read Reviews (1)

"...RepTrak is the corporate reputation management platform to help corporate communications leaders drive business performance and outcomes. ..." What is RepTrak

Customer Stories

Acqua Minerale San Benedetto - Food & Beverages - Large

RepTrak helped Acqua Minerale San Benedetto boost its reputation score by 4 points globally. The company used RepTrak’s model to highlight its sustainability efforts, like the EcoGreen bottle. Consum...er willingness to buy rose by 15 points when aware of EcoGreen. Public trust and license to operate increased by 11 points. San Benedetto used its improved reputation to secure better retail deals and more shelf space.

Read more →

U.S. Energy Company - Utilities

RepTrak helped a U.S. energy company recover from pollution scandals and weak reputation scores. The company used RepTrak’s reputation mapping to identify key stakeholder concerns and optimize ESG me...ssaging. They launched major initiatives, including $1.1 million in community grants and a net-zero carbon goal by 2050. From Q1 2019 to Q2 2020, their Reputation Score rose by 9 points in their home state and 6 points in a priority market. The company gained positive media coverage and its CEO won a major industry leadership award.

Read more →

Lenovo - Computer Hardware

RepTrak helped Lenovo shape its global brand narrative with the 'Smarter Technology for All' campaign. Lenovo used RepTrak’s model to identify key reputation drivers and measure global perception. Af...ter two quarters, Lenovo saw a 2-point rise in ambassador outcomes and a 1-point increase in global reputation score. Global awareness grew by 5%. Lenovo’s share price rose over 50% from September 2019 to January 2021. Media coverage and brand reputation improved across major markets.

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An Australian Insurance Company - Insurance

RepTrak helped an Australian insurance company boost its ESG reputation. The company faced rising climate disasters and public demand for action. It used a multi-channel strategy, including a weather... tracking app and community partnerships. The insurer launched a video game for disaster preparedness and funded mental health and trauma support. Its campaigns reached over 1.1 million views on YouTube. From Q1 to Q4 2021, the company maintained strong reputation and ESG scores above 70.

Read more →

Based on peer insights

Cuspera recommends RepTrak for

Use Cases Competitive Intelligence , Sending & Publishing Communications , Reputation Management
Business Priorities Grow Market Share, Improve ROI, Improve Internal Communications

IT and Other Capabilities

for RepTrak

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.77/5 ★

Read Reviews (4)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.77/5 ★

Read Reviews (4)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.59/5 ★

Read Reviews (4)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.59/5 ★

Read Reviews (4)

Software Failure Risk Guidance

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for RepTrak

Top Failure Risks for RepTrak

Vendor Profile Details

Company Name

RepTrak Company, Inc.

Company Website

//reptrak.com

Year Founded

2004

HQ Location

399 Boylston Street, Floor 7, Boston, MA 02116

Employees

201-500

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