Real-World Case Studies and Customer Success Stories with Purple Guest WiFi

Purple's digital wayfinding solution helped VCU Health guide patients across 8 downtown buildings. The Way Finder app uses blue dot... navigation and integrates with Google Maps, Apple Maps, and Waze. Patients get turn-by-turn directions to appointments, reducing stress and helping them arrive on time. VCU Health manages 850,000 outpatient visits yearly and covers 52 acres. The app also helps visitors find dining and parking easily.
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Purple's digital wayfinding solution helped Croydon Health Services save staff time. Staff lost 633 hours per day giving directions, costing... £2.1 million a year. Purple implemented web, mobile, and kiosk wayfinding tools. Since launch, staff saved 80,000 hours and £764,583. Missed appointment costs dropped by £730,812. Total savings reached £1.2 million. Over 58,000 sets of directions were delivered to visitors.
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Purple's Guest WiFi helped The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust offer free WiFi to patients, visitors, and staff. Before, only a... coffee shop had WiFi. Now, the whole hospital has seamless access. The solution launched in just over 2 weeks. Over 250,000 visitors connect every year. The hospital collects 60,000 CRM records annually. 42% of users are aged 45 and over. Feedback from patients is very positive.
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Purple provided a cloud-based guest WiFi solution for St George’s Healthcare Trust. The hospital needed a secure, compliant WiFi network... for patients, staff, and visitors, meeting NHS Digital standards. Purple’s platform integrated with existing Cisco infrastructure, enabled fast installation, and offered content filtering and analytics. In the first year, 783,000 WiFi sessions and 348,000 unique users were recorded. The solution also delivered custom splash pages and improved patient feedback collection.
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Purple's digital wayfinding and blue-dot mobile app helped Sarasota Memorial Hospital guide patients and visitors through its 1. 5 million-square-foot campus....The SMH Wayfinder app uses geomagnetic positioning for precise indoor navigation, offering turn-by-turn directions and real-time re-routing. The hospital also installed interactive kiosks for maps and directions. The solution reduced infrastructure needs compared to WiFi and Bluetooth systems. Visitors now find their way more easily, improving the overall experience.
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Purple's digital wayfinding solutions helped Croydon Health Services reduce missed appointments. The hospital used web, mobile, and kiosk navigation tools... to guide patients and visitors. This led to 80,000 hours of staff time saved and £731,000 saved in missed appointment costs. Total savings reached £1.2 million since the solution was implemented. The system improved patient experience and reduced stress for visitors.
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Purple's digital wayfinding solution helped VCU Health improve patient navigation across 8 buildings in downtown Richmond. The Way Finder app... gives turn-by-turn directions and integrates with Google Maps, Apple Maps, and Waze. Patients can find their way from home to appointments and search for facilities. VCU Health hosts 850,000 outpatient visits yearly and employs over 800 physicians. The solution aims to reduce anxiety and help patients arrive on time.
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Purple’s WiFi and analytics solution was installed at The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust. The hospital needed... to improve patient experience by providing WiFi access throughout the site. Purple enabled seamless guest WiFi across 375 Cisco access points in just over two weeks. Over 250,000 visitors connect to the WiFi each year. The hospital collects 60,000 CRM records annually through the captive portal. 42% of WiFi users are aged 45 and over.
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Purple delivered a guest WiFi solution for St George’s Healthcare Trust, one of the largest NHS hospitals in the UK. The hospital needed... a secure, compliant WiFi network for patients, staff, and visitors. Purple’s cloud-based platform integrated with existing Cisco infrastructure and enabled fast, secure access. In the first year, 783,000 sessions and 348,000 unique users were recorded. Custom splash pages and analytics helped the Trust improve communication and capture patient feedback.
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Sarasota Memorial Hospital wanted to help patients and visitors find their way around its large campus. They used Purple's digital... wayfinding, mobile app, and interactive kiosks. The SMH Wayfinder app uses geomagnetic technology for indoor navigation. It gives turn-by-turn directions and shows your location on a map. The app is easy to use and helps people get to their destinations. The hospital also installed kiosks for directions and maps.
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Croydon Health Services had a problem with patients missing appointments, which cost the hospital money. The hospital is large and... hard to navigate, so patients often got lost. They used Purple’s digital wayfinding solutions, including a mobile app, web tool, and kiosks, to help visitors find their way. Since August 2021, these tools have shown over 58,000 sets of directions. The hospital saved 80 hours of staff time and £731,000 by reducing missed appointments. The total savings reached £1.2 million.
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Croydon Health Services had a problem with staff losing time helping visitors find their way. Staff lost 633 hours each... day, costing £2.1 million a year. They used Purple’s digital wayfinding solution with a mobile app, web platform, and kiosks. Since using the solution, they saved 80,000 hours of staff time. They also saved £730,812 in missed appointment costs. The total savings reached £1.2 million.
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VCU Health had many buildings and parking areas in downtown Richmond. Patients and visitors found it hard to get to... the right place quickly. VCU Health used Purple’s digital wayfinding and a blue-dot mobile app. The app covers all 8 buildings and helps people find their way from home to their appointment. It gives turn-by-turn directions and helps visitors find facilities. VCU Health sees about 850,000 outpatient visits each year.
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Purple’s guest WiFi and analytics helped Avanti West Coast boost repeat travelers and upsell purchases. Avanti faced challenges with indirect... bookings and limited customer data. They used Purple’s WiFi, captive portal, and micro-surveys across trains and stations. This led to 21,476 repeat travelers, 3,744 upsell purchases, and a 463% return on investment. Survey response rates jumped to 95% with 791,838 surveys completed in under six months.
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Purple's guest WiFi helped c2c boost direct bookings and save money. c2c used branded WiFi and a captive portal to... collect passenger data and promote their smartcard loyalty scheme. Over 9 months, 81,601 users logged in, saving £76,809 in online travel agent fees. The solution delivered a 151% return on investment. c2c also collected 75,109 survey responses, improving customer feedback and experience.
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Purple’s MicroSurvey helped Brussels South Charleroi Airport save over €2. 6 million by automating passenger feedback. The airport used guest...WiFi and surveys to gather 89,845 responses and identify new flight destinations. This led to better marketing campaigns and stronger commercial partnerships. The solution improved customer experience and increased airport footfall. The airport saw an ROI of 10,630% after two years.
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Purple’s tiered bandwidth helped AGS Airports achieve an 842% ROI. The airport group wanted to boost revenue by offering premium... WiFi alongside free access. They also needed to collect real passenger contact details for remarketing. Purple’s solution included guest WiFi, a captive portal, and Verify for email validation. AGS Airports generated £284,388 in new revenue, with 2.5% of users upgrading to premium WiFi.
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Purple helped c2c, a UK rail operator, deploy branded guest WiFi across 26 stations and 28 trains. In 9 months,... 81,601 unique users logged in, generating a 41% marketing opt-in rate. c2c saved £76,809 in online travel agent fees by driving direct bookings through smartcard promotions. The solution delivered a 151% ROI and collected 75,109 survey responses, improving passenger feedback and service quality.
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Purple’s WiFi and analytics platform helped Avanti West Coast boost repeat travellers by 21,476 in one year. The company saw... 3,744 upsell purchases through targeted on-seat orders and premium upgrades. Avanti achieved a 463% return on investment after deploying guest WiFi, captive portal, and customer surveys. Survey response rates jumped to 95%, with 791,838 surveys completed in under six months. The solution gave Avanti key customer insights and improved direct booking opportunities.
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Purple's Guest WiFi helped Harrods boost loyalty program sign-ups and increase customer engagement. Harrods used a custom splash page to... promote their Harrods Rewards program and capture compliant customer data. Over 581,000 unique users logged in to the WiFi in one year, with 38% opting in for marketing. The campaign delivered a 54X return on investment and drove a 3X ROI from new loyalty members. The solution made WiFi access easy and supported targeted marketing efforts.
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Purple Guest WiFi helped Walmart Canada deliver fast, free, and secure WiFi across 400+ stores. Walmart Canada wanted a brand-consistent,... high-speed guest WiFi that protected customer privacy and made logins easy. Purple installed its solution on over 18,900 Cisco access points. Shoppers could connect instantly with OneClick and get login screens in their own language. In the first year, 120 million visits and 7.2 million unique users were logged on the WiFi. Walmart Canada praised Purple for strong support and quick responses.
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Purple helped Harrods turn 581,317 annual WiFi logins into a 57X return on investment. Harrods used Purple's guest WiFi and... analytics to collect compliant customer data and drive loyalty program sign-ups. 38% of WiFi users opted in to marketing, and 4,453 joined Harrods Rewards. The solution enabled targeted re-marketing and increased customer spending. Harrods built a database of over 3.6 million contacts for ongoing engagement.
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Walmart Canada wanted to give customers fast, free, and secure guest WiFi in over 400 stores. They needed a solution... that kept customer privacy and made logging in easy after the first visit. Purple installed their solution on 18,900 Cisco access points. Customers could connect with one click and see the login in their own language. In the first year, over 7.2 million unique users logged in, with 120 million visits to the WiFi network.
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Purple's Guest WiFi helped PizzaExpress improve the customer experience in over 470 restaurants. The solution included secure guest WiFi, a... captive portal, and WiFi analytics. PizzaExpress used the platform to collect demographic and behavioral data, boosting their CRM with 3.7 million unique users in two years. The network saw 9.2 million customer visits and 9 million WiFi sessions, with 42% being new visitors. Marketing campaigns using Purple led to more app downloads and higher customer engagement.
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Purple's Guest WiFi helped Pizza Express UAE fix patchy WiFi and collect customer data. The new system let customers log... in with Facebook, boosting Facebook page likes by 52% in less than a month. Page impressions jumped 181% in four weeks, with a 294% growth expected in three months. The platform added 10,000 new active customers to their database in weeks. Email offers drove over 300 extra covers and single-day sales increases of up to 4000 Dirham.
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Purple’s WiFi analytics solution helped McDonald’s Belgium offer fast, secure guest WiFi in over 80 restaurants. The challenge was to... improve the dining experience, capture customer data, and boost app downloads. The solution included custom splash pages and automated marketing tools. Results included a 90% drop in IT engineer site visits, 4 million WiFi logins per year, and 2.5 million unique users added to the CRM in two years. McDonald’s saw over 8 million visits since installation and a sharp rise in app downloads.
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Purple's guest WiFi and captive portal went live at Paignton Zoo in 2016. The zoo collected over 26,000 lines of... active customer data. 45,000 schoolchildren visit the zoo each year. 50% of WiFi users under 24 are protected by content filtering. The marketing team uses the data to send targeted offers and automate emails. Visitors enjoy fast, free WiFi and can easily share their experiences online.
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Purple helped PizzaExpress roll out guest WiFi across 470+ UK restaurants. Over 9.2 million customer visits were recorded in two... years. 3.7 million unique users joined the CRM through WiFi sign-ups. The solution enabled PizzaExpress to collect demographic and behavioral data. This data powered targeted marketing and boosted app downloads. Customer loyalty and engagement increased through personalized experiences.
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PizzaExpress UAE used Purple and CDW to upgrade guest WiFi across 14 restaurants. The new solution fixed patchy coverage and... let customers log in with social media. In the first month, Facebook page likes rose by 52% and page impressions by 181%. Over 10,000 new active customers joined the database in weeks. Email offers drove more than 300 extra covers and boosted daily sales by up to 4000 Dirham.
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Purple’s WiFi analytics helped McDonald’s Belgium cut on-site IT visits by 90%. Over 2.5 million unique users logged into the... guest WiFi in two years. The solution enabled fast, secure WiFi in 80+ restaurants. McDonald’s captured key customer data and promoted app downloads. The network became a tool for digital engagement and revenue growth.
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