Real-World Case Studies and Customer Success Stories with PostPilot

PostPilot helped GhostBed boost sales with direct mail marketing. GhostBed used a multitouch retargeting strategy, sending up to six mailers... based on customer actions. They also ran long-term retention campaigns to reengage past buyers. Retargeting automations delivered a 5x+ ROAS. BFCM retention campaigns achieved 6x+ ROAS, and evergreen retention campaigns reached 10x+ ROAS. Direct mail reached over 90% of past buyers, driving more mattress sales.
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PostPilot helped Toty boost sales with direct mail. Toty used MailMatch to send postcards to email subscribers who had not... yet purchased. They also targeted one-time buyers with special offers to drive second purchases. PostPilot managed setup, design, and mailing, making it easy for Toty. Retargeting campaigns delivered an average 5x+ ROI. Second-purchase campaigns achieved an average 4x+ ROI.
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PostPilot helped Promix Nutrition reach customers who unsubscribed from email using direct mail. They sent postcards to one-time buyers and... lapsed customers, turning them into repeat buyers. The direct mail campaigns achieved over 20x ROAS for reactivating unsubscribed buyers, 7.69x incremental ROAS for VIP winbacks, 5x+ ROAS for abandoned cart recovery, and 10x+ ROAS for lapsed customer winbacks and birthday cards. Promix Nutrition used PostPilot to boost retention, reactivation, and overall growth.
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PostPilot helped Pourri boost its Black Friday sales with a direct mail postcard campaign. Pourri faced high digital ad costs... and needed a more cost-effective way to reach customers. PostPilot's postcards targeted past buyers with personalized offers, including 40% off holiday bundles and 30% off sitewide. The campaign delivered a 10% lift in DTC revenue and a 4.5x blended ROAS. Pourri found direct mail to be its best-performing channel for Black Friday.
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PostPilot helped Petite Keep, a custom trunk maker, grow their brand and connect with more customers using direct mail. They used personalized... postcards and Cardalogs to reach new and existing buyers. Holiday Cardalogs delivered 15x+ ROAS, automated VIP winbacks achieved 7.31x incremental ROAS, and collaborations drove 10x+ ROAS. Handwritten thank-you notes to customers resulted in 11.1x ROAS. Petite Keep built deeper relationships with VIPs and increased customer lifetime value.
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PostPilot helped Oh! mino boost customer retention using automated postcard campaigns. Oh!mino used PostPilot to send winback postcards to customers...who had not purchased in 90 or 120 days. The campaigns delivered a 3x to 4x return on ad spend, with one campaign reaching 11.5 ROAS. Repeat customer share grew from 26% to 63%. Personalized postcards also encouraged subscriptions, increasing customer lifetime value.
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PostPilot helped Mini Katana reach email subscribers who did not buy. Mini Katana used MailMatch to send postcards to these... prospects. The campaign achieved a 5x return on ad spend. A winback campaign for past buyers delivered a 9x ROAS. Abandoned cart campaigns reached 8.3x ROAS. PostPilot made the process easy with design, segmentation, and strategy support.
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PostPilot helped HexClad build a 7-figure programmatic direct mail program. HexClad started with direct mail in 2022 and saw $1.7... million in revenue during BFCM 2022. In 2023, they scaled up and drove $2.9 million over BFCM, a 66.3% year-over-year increase. HexClad used MailMatch to target leads and sent postcards to VIPs not reachable by email or SMS. Over four months, direct mail generated $3.2 million in revenue and a 12x+ ROAS. HexClad now runs automated campaigns for retention and acquisition.
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PostPilot helped Grande Cosmetics boost customer retention with direct mail postcards. The brand wanted to reach loyal customers who missed... emails and social ads. PostPilot integrated with Shopify and Klaviyo to target customers due for a refill. A VIP winback campaign sent postcards to 16,457 people and generated $276,600 in sales. Three initial campaigns brought in $96,000 from coupon codes. Grande Cosmetics saw strong DTC margins and increased sales from these efforts.
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PostPilot helped Gozney boost Black Friday sales in the UK with direct mail campaigns. Gozney used postcards to retarget checkout... abandoners and drive repeat purchases. They sent four campaigns in Q4, targeting different customer segments. The direct mail strategy delivered over a 10x ROI on all campaigns, with three campaigns achieving over a 15x ROI. Direct mail proved more cost-effective than digital ads during the busy holiday season.
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PostPilot helped Dr. Brandt reach lapsed skincare customers with postcard campaigns. The brand struggled to re-engage buyers online due to... high ad costs and low email open rates. PostPilot managed audience targeting, design, and tracking, making the process easy. The campaign targeted VIPs who had not purchased in three months, offering a 20% discount code. The postcards drove $41,000 in sales from 2,141 recipients, delivering nearly 40x ROAS and a 3.2x ROAS on coupon code orders.
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PostPilot helped BOOM! by Cindy Joseph boost customer retention with automated direct mail win-back campaigns. Ezra Firestone used PostPilot's Shopify... integration to target customers who had not purchased in 1-2 months. He sent a 15% off postcard offer to this segment. The campaign cost $1,510 and generated $39,732 in sales in 45 days. This resulted in a 2,631% ROI and reactivated many customers.
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PostPilot helped Beardbrand win back lapsed customers with a postcard campaign. Beardbrand struggled to reach VIP customers who had unsubscribed... from email and ignored digital ads. PostPilot's Campaign Concierge Service made it easy to send personalized postcards with unique coupon codes. The campaign targeted customers who had bought three or more times but stopped engaging. Beardbrand saw $13,000 in sales from 1,119 lapsed customers, achieving nearly 2500% ROI. A larger segment brought in over $36,000 in sales and a 2082% ROI.
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PostPilot helps Barker Beds use direct mail retargeting to drive more first purchases. Barker Beds uses SiteMatch to target anonymous... website visitors, achieving a 2.95x ROAS. They use MailMatch to retarget email list subscribers and abandoned carts, reaching up to 10x and 10x+ ROAS. Sending postcards to VIPs before holidays brings a 15x+ ROAS. The team values PostPilot's support and partnership.
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PostPilot helped ATH Organics lower customer acquisition costs and boost retention with postcard marketing. ATH used PostPilot’s Shopify integration to... segment customers and run targeted campaigns. They tested creative offers and added QR codes for better results. Typical ROI from these campaigns ranged from 400% to 700%. Postcard marketing is now a key channel for ATH’s growth.
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PostPilot helped Made In boost retargeting and retention revenue with direct mail. Made In used automated abandoned cart retargeting, winbacks,... and BFCM promotions. They chose PostPilot for its Klaviyo integration, easy incrementality testing, and creative support. Automated abandoned cart campaigns delivered 8.35x incremental ROAS. Automated winbacks reached up to 10.29x iROAS. BFCM campaigns achieved 4.39x iROAS. Made In now drives higher LTV and saves more carts using direct mail.
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PostPilot helped Mugsy boost net-new and repeat revenue using direct mail marketing. Mugsy used automated postcards to retarget abandoned carts... and win back unengaged customers. The MailMatch feature matched over 70% of email addresses to physical addresses for outreach. Automated abandoned cart campaigns delivered a 16.26x incremental ROAS. Winback campaigns achieved up to 5x ROAS, driving strong customer retention and reactivation. Mugsy's team praised PostPilot's responsive support and measurable results.
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PostPilot helped Tradlands, an apparel brand, drive 6% of monthly revenue using automated postcards. Tradlands used PostPilot to send targeted... postcards to first-time buyers, offering discounts for a second purchase. The Shopify app's segmentation features allowed Tradlands to match postcard campaigns with digital flows in Klaviyo. They tracked ROI with unique discount codes and saw quick conversions from new to repeat customers. Direct mail became a key part of their retention and reactivation strategy.
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PostPilot helped Taylor Stitch automate retention and boost revenue with direct mail. Taylor Stitch wanted to test direct mail without... the high cost of catalogs. They used PostPilot for holiday campaigns and automated retention, targeting dynamic customer segments. Most campaigns achieved a 10x+ ROI, with winback automations reaching 15x+ ROI. Incremental lifts between 30-50% were seen in top campaigns.
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PostPilot helped T. M. Lewin boost customer retention in the UK using direct mail. The brand faced challenges after COVID...as remote work reduced suit sales. T.M. Lewin used PostPilot to target and win back customers with postcards based on buying history. PostPilot managed the strategy and design, making it easy for T.M. Lewin. The campaigns delivered strong results, including a minimum 9x ROI for VIP winbacks and up to 15x ROI for other segments.
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PostPilot helped Portland Leather Goods use programmatic direct mail for customer acquisition, retargeting, and retention. The company replaced slow, manual... catalog campaigns with automated, full-funnel direct mail, including VIP birthday cards. PostPilot enabled real-time tracking and easy campaign management. Over 18 months, direct mail drove 8 figures in revenue. A single birthday flow generated 7 figures in less than 6 months at a 15x+ ROI.
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PostPilot Cardalogs helped Misook, a women's fashion brand, find a faster way to reach new customers. Misook used PostPilot's AI-powered... lookalike campaigns and Cardalogs to target high-value prospects. The campaign promoted a slow-selling collection and offered 15% off a first purchase. Misook achieved a 3.4 ROAS, selling many items at full price. New customers from the campaign stayed engaged with the brand.
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PostPilot and Segments Analytics helped Lo & Sons drive more second purchases. Lo & Sons used Segments Analytics to find... which products customers bought next. They sent targeted postcards to two groups. One group got a postcard for the Waverley 2 bag, and 56% bought another. The other group got a postcard for crossbody bags, and 64% bought one. The campaigns delivered a 7x and 10x ROI. The process was easy for the Lo & Sons team.
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PostPilot helped KURU Footwear use direct mail for customer acquisition, retention, and reactivation. KURU sent hundreds of thousands of postcards,... driving over $2 million in revenue and achieving a 10x+ ROI. For acquisition and retargeting, they earned $500,000+ with a 7.5x+ ROAS and 2.5%+ conversion rate. Retention campaigns brought in $600,000+ with an 11.5x ROAS and 4.5% conversion rate. Direct mail is now a key part of KURU's marketing strategy.
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PostPilot helped Kindred Bravely run direct mail campaigns for retention, retargeting, and new customer acquisition. The team used automated postcards... and special event mailers to boost repeat purchases. They launched retargeting to convert email leads and used AcquisitionAI for prospecting. The shared mail campaign drove over 5x ROI, and the individual campaign achieved a 3.07x ROI. Kindred Bravely saw strong results across all campaign types.
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PostPilot helped GOOD AMERICAN switch to a full-funnel direct mail solution. The team wanted an easier, less manual way to... launch and scale campaigns. PostPilot provided strategy, reporting, and A/B testing for customer winbacks. The winback campaign delivered over 8x ROI and $1.40 in revenue per postcard. GOOD AMERICAN expanded to always-on campaigns and started new acquisition efforts.
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PostPilot helped CYSM, a women’s shapewear and apparel brand, hyper-personalize over 100 direct mail campaigns. CYSM faced slow, untrackable results... with traditional print services. With PostPilot, they easily segmented and tracked campaigns for VIPs, first-time buyers, and more. Their campaigns now generate 1000%-2376% ROI. CYSM uses PostPilot for holiday promotions, triggered lifecycle campaigns, and integrates with Klaviyo for targeted messaging. QR codes on postcards improve tracking and customer experience.
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AcquisitionAI helped a 9-figure women’s apparel brand test direct mail prospecting. The brand compared AcquisitionAI-built lists to a leading third-party... data provider. They mailed 60,000 postcards to prospects. AcquisitionAI models achieved up to 3.64% conversion rate, outperforming the data provider by 124%. The campaign showed strong results even as a first test, with conversions continuing past 60 days.
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PostPilot helped &Collar send handwritten cards and postcards to VIPs and prospects. &Collar used PostPilot for acquisition, retargeting, and retention... campaigns. Cold prospecting campaigns drove a 4.9x and 5.8x ROI. Retargeting with MailMatch brought a 10x+ ROI. Retention campaigns delivered over a 7x ROI, with some winbacks at 10x+. Handwritten cards to VIPs drove over $200k in revenue, with the &Collar cards achieving a 15x+ ROI.
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PostPilot helped Clocks and Colours and Vitaly Design retarget and retain more customers using direct mail. The brands used automated... postcards to recover abandoned carts, achieving over 7x ROAS. They won back one-time buyers with a 15.71x iROAS. Targeted campaigns for female gift buyers delivered 6.61x iROAS. Vitaly Design drove Black Friday sales with 6.4x ROAS and reactivated past holiday buyers with 9.38x ROAS. Direct mail boosted customer retention and sales across multiple campaigns.
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PostPilot helped Wine by Lamborghini boost customer retention with direct mail. Rising Facebook ad costs and email limits made it... hard to keep customers. PostPilot’s MailMatch feature let them send postcards to email subscribers and unsubscribers. A Black Friday campaign with 20% off postcards drove high returns. Automated postcard campaigns now target new signups, unsubscribes, abandoned carts, and VIPs. The welcome campaign reached 13x ROAS, and VIP thank-yous hit 6x ROAS. Direct mail stands out and keeps luxury buyers coming back.
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PostPilot helped Plum Deluxe send personalized handwritten birthday cards to Tea Club members and Facebook community. Before PostPilot, Plum Deluxe... could not scale this tradition. PostPilot identified up to 90% of customer birthdays and automated the process. The campaign delivered an average ROAS of 9.6x and a 28.5% conversion rate in Q4. This solution let Plum Deluxe build stronger customer relationships with less manual effort.
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PostPilot helped M&S Meats boost repeat purchases with direct mail. The company faced high digital ad costs and crowded email... inboxes during BFCM. PostPilot's direct mail campaigns reactivated gift buyers and launched automations for retention and retargeting. M&S Meats saw a 110% year-over-year increase in holiday revenue. The brand achieved an average 10x+ ROI across all campaigns.
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PostPilot helped Laird Superfood boost customer retention with postcard campaigns. Laird faced rising digital ad costs and low email engagement.... They used PostPilot’s direct mail and Campaign Concierge Service to reach inactive customers. The campaign sent postcards to 18,000 past buyers and generated over $110,000 in revenue with a 12.47x ROAS. The postcards also drove more than $250,000 in incremental revenue overall.
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PostPilot helped Bulletproof boost customer retention with direct mail and email re-engagement campaigns. Bulletproof used PostPilot to target customers who... stopped buying and sent them personalized discounts. The platform made it easy to set up, segment, and automate campaigns. Bulletproof saw up to 1000% ROI and high conversion rates from these efforts. Using both email and direct mail increased engagement and sales.
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PostPilot helped Bones Coffee Company re-engage lapsed customers using targeted postcards. The challenge was reaching customers who had opted out... of email and SMS, making digital retargeting costly and unpredictable. PostPilot's direct mail and Klaviyo integration allowed precise segmenting and clear cost control. Two postcard campaigns reached over 12,000 customers for about $6,500, using eye-catching designs and QR codes to drive conversions. The result was an efficient, cost-effective way to win back valuable customers and boost repeat purchases.
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PostPilot helped Roswell NYC run direct mail campaigns for brands like Medik8, Hyperlite Mountain Gear, Hallelujah Diet, and Hat Heaven. Roswell NYC used... PostPilot to win back unsubscribed one-time buyers, convert non-buyers, and reactivate VIPs. Campaigns achieved up to 12.6x ROAS for Hallelujah Diet and 11.7x ROAS for Medik8. MailMatch enabled Hyperlite Mountain Gear to convert email subscribers with 5x+ ROAS. Direct mail drove strong results across multiple verticals.
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PostPilot helped Longplay Brands boost lifecycle marketing for DTC clients. The agency used direct mail to reach customers that email... and SMS could not convert. For Daily Elements, retargeting non-buying email/SMS subscribers with postcards delivered 8x+ ROAS. Sending postcards to one-time buyers drove 6x+ ROAS. For Peacock Alley, reactivating lapsed BFCM customers with direct mail achieved 7.6x ROAS. Direct mail campaigns increased conversions and repeat purchases.
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PostPilot helps Bread Loaf, a marketing agency, power direct mail for Shopify brands. Bread Loaf uses PostPilot to retarget abandoned... carts, reach unengaged email subscribers, and target high-value customers. SheBird saw a 13.1x ROAS from retargeting, YoColorado achieved 4.7x ROAS with offers to unengaged subscribers, and Pebby Forevee got 15x+ ROAS targeting high-RFM customers. Moto Art Plane Tags drove second purchases with 15x+ ROAS. PostPilot boosts retention and reactivation for Bread Loaf’s clients.
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PostPilot used a marketing solution to solve a business challenge. They wanted better results from their campaigns. The solution helped... them reach more customers. They saw improved engagement. The company shared positive feedback about the experience.
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PostPilot helped Morris 4x4 Center boost customer retention with a postcard win-back campaign. The team targeted customers who had not... purchased in 70-90 days. They sent postcards to 2,000 customers and email to 15,400. The postcard campaign delivered an 18.5 times better conversion rate than email. Morris 4x4 saw a 680% ROI and 160% more revenue from postcards. The campaign was easy to launch and drove strong repeat purchases.
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PostPilot helped Urbani Truffles win back high-value customers with automated postcard campaigns. After Apple iOS privacy changes hurt online ad... performance, Urbani used PostPilot to reach lapsed customers offline. The first campaign sent postcards to over 300 inactive buyers and achieved a 1,518% ROI. A follow-up campaign generated $80,000 in sales and a 1,700% ROI. Most customers returned at full price, showing the power of direct mail for customer retention.
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PostPilot helped Orbit Baby reach high-value customers using direct mail postcards. Orbit Baby used MailMatch to send postcards to prospects... from email lists, even without physical addresses. The campaign targeted high-intent shoppers and included a $50 coupon. The result was a 1600% ROI from recipients and nearly 350% ROI from coupon tracking. Orbit Baby plans to expand direct mail marketing with PostPilot for future growth.
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PostPilot helped Rock City Lab reactivate churned subscribers for its clients using direct mail postcards. Email winback campaigns had a... 0.59% conversion rate, but postcards achieved 5.87%. One campaign delivered a 28x ROAS. Postcards reached nearly 90% of recipients, far outperforming email. Rock City Lab used PostPilot’s Klaviyo integration for easy segmentation and setup. The agency now prefers postcards for predictable, profitable subscriber reactivation.
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PostPilot helped Diane von Furstenberg boost customer retention with direct mail campaigns. DVF used PostPilot to target one-time, multi-buyer, and... VIP customers with postcards. The campaigns drove over an 11.9x ROAS for classic tactics. Retail-to-DTC postcards delivered up to 14.9x ROAS for Neiman Marcus buyers and 11.1x for Nordstrom buyers. Neiman Marcus buyers spent 34.2% more on DVF.com. PostPilot made it easy for DVF to reach both email subscribers and unsubscribers.
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PostPilot helped VKTRY Gear boost revenue with automated direct mail. The team used postcards for abandoned cart and checkout flows,... timed with Klaviyo email and SMS. Retargeting campaigns achieved 5.84x and 6.03x iROAS. Automated winbacks reached up to 10.75x iROAS, with a 10.1x iROAS for 365-day winbacks. BFCM and back-to-school campaigns also saw strong returns. VKTRY Gear now drives more sales and repeat purchases with direct mail marketing.
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PostPilot helps WINPRO Pet reach all its customers with direct mail. WINPRO faced high customer acquisition costs and needed to... maximize its investments. They use direct mail for VIP retention, winbacks, and abandoned carts. Automated campaigns target customers who haven't purchased in 120 days, achieving over 15x ROAS. A Memorial Day campaign sent direct mail to email non-openers and scored an 8x ROAS. Direct mail lets WINPRO connect with more customers and boost returns at a low cost.
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