Postalytics Overview

Postalytics® transforms direct mail into a dynamic marketing tool by integrating seamlessly with CRM systems. This automation software enables businesses to send personalized direct mail campaigns efficiently, ensuring messages reach their audience with precision. Key features include the ability to track and analyze delivery and response rates, providing marketers with valuable insights into campaign performance. Postalytics® enhances customer engagement through smart mailing lists, which optimize response rates. The software’s ability to create and send automated direct mail quickly sets it apart in the marketing automation landscape, offering a unique advantage for businesses aiming to stand out in a crowded marketplace.

Use Cases

Customers recommend Workflow Management, Direct Marketing, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Postalytics.

Other use cases:

  • Drip Marketing
  • Campaign Management
  • Training & Onboarding
  • Communication Management
  • Channel Marketing
  • Generation Of New Leads
  • Lead Engagement
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Postalytics.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Launch New Products
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Postalytics Use-Cases and Business Priorities: Customer Satisfaction Data

Postalytics works with different mediums / channels such as E-Mail.

Postalytics's features include Personalization, Templates, Dashboard, etc. and Postalytics support capabilities include Email Support, Phone Support, 24/7 Support, etc. also Postalytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Postalytics has changed direct mail marketing with full automation and real-time analytics...." Peer review

Postalytics, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Postalytics® automates personalized direct mail from your CRM. Delivery and response are analyzed by Postalytics® for smarter marketing.

Popular Business Setting

for Postalytics

Top Industries

  • Marketing and Advertising
  • Health, Wellness and Fitness
  • Oil & Energy

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Postalytics is popular in Marketing And Advertising, Health, Wellness And Fitness, and Oil & Energy and is widely used by Small Business, Mid Market, and Enterprise.

Postalytics Customer wins, Customer success stories, Case studies

How does Postalytics address your Workflow Management Challenges?

How can Postalytics enhance your Direct Marketing process?

What makes Postalytics ideal for Engaging And Following Up?

What makes Postalytics ideal for Drip Marketing?

How does Postalytics address your Campaign Management Challenges?

11 buyers and buying teams have used Cuspera to assess how well Postalytics solved their Marketing Automation needs. Cuspera uses 360 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Nonprofit Tech Shop - Marketing And Advertising

Postalytics helped Nonprofit Tech Shop automate direct mail for The Connecticut Project. TCP needed to reach audiences not accessible by digital ads. Postalytics integrated with HubSpot and enabled f...ast, targeted mail campaigns. This reduced campaign lead times from weeks to days. TCP could now reach key communities quickly and efficiently.

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McComb Realty - Real Estate

Postalytics helped McComb Realty automate direct mail marketing for real estate investment. Paul McComb needed a system to send multiple mailings to prospects over months. Manual mailings took too mu...ch time. Postalytics let him upload lists, schedule mail drops, and run six-month campaigns with six touches. This saved time and kept his lead pipeline full. The "Add A Mail Drop" feature made multi-touch scheduling fast and easy.

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Zogics - Consumer Goods

Postalytics helped Zogics automate direct mail campaigns for their gym supply eCommerce business. Zogics used Postalytics to send large, personalized postcards to re-engage customers who stopped buyi...ng. The solution integrated with HubSpot, letting Zogics track engagement and automate mailings. Zogics saw a 500% increase in ROI and a 140% rise in order volume. The campaign also saved time and reduced manual work.

Read on →

How to Get More Customers with Direct Mail Automation

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Peers used Postalytics for workflow management and direct marketing

Postalytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.46/5 ★

Read Reviews (21)
Custom Reports

4.05/5 ★

Read Reviews (65)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.46/5 ★

Read Reviews (21)
Custom Reports

4.05/5 ★

Read Reviews (65)

Software Failure Risk Guidance

?

for Postalytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Postalytics

Postalytics, Inc. News

Product

Introducing the Tri-Fold Self-Mailer Template: Postalytics Biggest, Boldest Self-Mailer Yet

Postalytics has launched a new tri-fold self-mailer template for its U.S. direct mail automation customers. This format offers 48% more surface area than previous formats, enabling marketers to craft detailed narratives and multi-step messaging. The template supports personalization and tracking, integrating with CRM and marketing automation tools for effective campaign measurement.

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Product

Introducing the Postalytics + Canva Integration: The Future of Canva Direct Mail

Postalytics has launched a new integration with Canva, streamlining the process of creating direct mail campaigns. This integration allows users to design mailers in Canva and seamlessly export them to Postalytics, eliminating manual file conversions and reducing production time by 80-90%. The integration simplifies the workflow, enabling marketers to focus on creativity and strategy.

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Partnership

Postalytics and Calix Bring Automated Direct Mail to the Calix Engagement Cloud

Postalytics has integrated its direct mail automation platform with the Calix Engagement Cloud, allowing broadband service providers to incorporate automated, trackable direct mail into their marketing strategies. This integration enables seamless audience data transfer, campaign automation, and offline engagement, enhancing marketing efficiency and effectiveness. Consolidated Business Services has already benefited from this integration, saving significant costs and improving campaign execution.

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Product

Postalytics Launches Integration with Calix Engagement Cloud to Automate Direct Mail for ...

Postalytics has integrated with Calix Engagement Cloud to automate direct mail campaigns for broadband providers

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Postalytics, Inc. Profile

Company Name

Postalytics, Inc.

Company Website

https://www.postalytics.com/

HQ Location

55 Accord Park Dr, Rockland, MA 02370

Employees

1-10

Social

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Financials

PRIVATE