Postalytics Updates Hubspot Direct Mail Integration With Custom Object Support
Postalytics has updated its HubSpot direct mail integration to version 3, now supporting HubSpot Custom Objects. This enhancement allows users to automate direct mail campaigns with the same precisio...n as digital channels, integrating seamlessly with CRM data. The update introduces advanced workflow automation and real-time mail event syncing, expanding the integration across Contacts, Companies, Deals, and Custom Objects.
Multi-Tenant Architecture API: How Postalytics Lets You Embed Scalable, Profitable Direct Mail in Every Client??s Workflow
Postalytics has introduced a Multi-Tenant Direct Mail API, enabling seamless integration of direct mail into marketing workflows. This architecture allows for the creation of isolated sub-accounts, e...nsuring separate branding, billing, and analytics for each client. The API supports various campaign models, including triggered drip campaigns and automated file campaigns, enhancing scalability and user experience for agencies and platforms.
Product Update: Business Reply Mail Envelope Support Is Now Live in Postalytics
Postalytics has launched support for Business Reply Mail Envelopes (BREs) and Courtesy Reply Envelopes (CREs), enabling direct mail marketers to simplify recipient responses and tailor campaigns base...d on audience needs and budget, aiming to improve response rates.
Strategic Partnerships and Integrations of Postalytics
Postalytics and Calix Bring Automated Direct Mail to the Calix Engagement Cloud
Postalytics has integrated its direct mail automation platform with the Calix Engagement Cloud, allowing broadband service providers to incorporate automated, trackable direct mail into their marketi...ng strategies. This integration enables seamless audience data transfer, campaign automation, and offline engagement, enhancing marketing efficiency and effectiveness. Consolidated Business Services has already benefited from this integration, saving significant costs and improving campaign execution.
