Real-World Case Studies and Customer Success Stories with Playable gamification platform

Playable helped Bohus, a leading Norwegian furniture retailer, use gamification to better understand customer preferences. Bohus ran a Garden Furniture... personality test, gathering data on style and needs. The campaign had over 7,500 sessions, 1,400 registrations, and 1,300+ clicks to explore products. Integration with Voyado mapped insights to customer profiles, enabling segmented newsletters. These newsletters saw a 20% higher click rate and 3.5% higher open rate than company benchmarks.
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DFS wanted to improve their online shopping experience. They used Playable's gamification platform to add games like personality tests and... quizzes. These games helped customers find the right sofa or mattress. The 'What’s Your Thing?' quiz had a 5.4% conversion rate and drove over 190 purchases. The Mattress Picker campaign led to over 900 orders and high revenue per registration. DFS saw over £2M in revenue from playable campaigns in the first year.
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SPAR UK wanted to engage more customers and increase email sign-ups. They used the Playable platform to create interactive landing... pages with games for seasonal campaigns. For the Summer campaign with Rubicon, they used a slot machine game and shared drink recipes. For Pancake Day with Cathedral City, they used a scratchcard game and shared pancake recipes. The Summer campaign got a 21% email open rate, 10% ad engagement, 23,000+ registrations, and 13,000+ new email sign-ups. The Pancake Day campaign got a 22.6% open rate, 8% ad engagement, 30,500+ registrations, and 9,900+ new sign-ups.
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Blush is a sex toy retailer in Iceland. They wanted to break taboos around sexual health and improve their marketing.... They used Playable's gamification platform to launch several games. The 'wheel of fortune' campaign led to 19,000+ registrations and a 66.4% conversion rate. The 'swipe it' game had a 67.8% conversion rate and gave Blush insights into customer preferences. The 'Pride quiz' helped engage their audience and position Blush as LGBTIQA+ advocates.
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SPAR Hungary used to run gamification campaigns with multiple agencies, but it was costly and hard to manage. They switched to... Playable's platform to build and launch games in-house. Now, they can launch one or more games each month. Game sessions increased from 1,000-2,000 to up to 120,000 per campaign. The games help drive downloads of the MYSPAR app and increase customer loyalty. SPAR Hungary also uses games to help brand partners promote their products, with all available game slots for 2024 booked after a partner event.
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Kop & Kande wanted to boost brand visibility and customer engagement during the holiday season. They used Playable's gamification platform... to launch a digital Christmas Calendar game. The campaign aimed to increase store visits, collect email permissions, and promote Stelton products. The results were strong: 394,645 sessions, 294,276 unique registrations, a 491% increase in brand page visits, a 74.6% conversion rate, 15,000 new email subscribers, a 17.85% revenue increase for winners, and a 92.43% click-to-open rate. Customers enjoyed the campaign and engagement was much higher than industry averages.
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Søstrene Grene wanted to use gamification to get new customers but worried about lead quality and brand fit. They worked with... Playable to create a Christmas calendar game with daily quizzes about their brand. The campaign had 263,239 registrations, with 44,585 unique sign-ups and 69.78% of visitors registering. People spent 4,226.4 hours engaging with the brand. The campaign brought in 30,544 new subscribers in a month, and 15% became customers. Søstrene Grene now uses Playable to help expand into new markets and improve email marketing.
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Costcutter wanted to boost shopper engagement and attract new customers. They used the Playable platform to create a Valentine’s Day... game called Spin the Bottle. The campaign let shoppers play for themed prizes and included a store finder button. On average, visitors played the game 1.8 times and spent 1.36 minutes engaged. 1,400 people clicked to find their nearest store. Costcutter also collected 6,000 marketing permissions from another game.
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Playable helped Louis Poulsen use gamification at the 3daysofdesign event. They added a Scratchcard game and a physical claw machine... to the showroom. Over 6,000 people played the Scratchcard game, with 135,000 total plays. Only 70 people per day could win a coin for the claw machine. Online, 1,200 people registered and played 46,000 times. The campaign boosted showroom visits and social media engagement, making the event lively and memorable.
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Ooni wanted to make their website more fun and collect marketing permissions. They worked with Playable to use gamification. They... went through a six-week onboarding and created two games: a Valentine's Day personality test and a St. Patrick's Day wheel of fortune. The St. Patrick's Day campaign brought a lot of website traffic and new leads. Ooni saw a 20% lower cost-per-lead than their usual campaigns, a 5.02% CTR on US Meta ads, and almost 3 minutes of average engagement per session. Ooni is now running more gamified campaigns on their site.
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Coop Denmark wanted to build customer loyalty and create a strong retail media network. They used Playable's gamification platform to... launch in-app games and later expanded to their website and digital catalogs. The games offered branded prizes and encouraged customers to visit stores. In 2023, about one million winners redeemed prizes at Coop locations. Customers who redeemed prizes spent 9% more on average, and shoppers visited stores 15% more often when playing games. The approach increased app engagement, store visits, and brand loyalty.
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Carlsberg wanted to run a big campaign during the Euro2020 football championship. They used the Playable gamification platform to manage... a 'code on pack' promotion. The platform made it easy to set up and run the campaign. Carlsberg saw a redemption rate twice as high as usual. Website traffic increased by 1,500%. People spent 2.5 times more time on the website per visit. The campaign was easy to manage and gave great results.
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Thorpe Park wanted to improve how they managed queues and keep visitors happy. They used Playable's gamification platform to create... fun games for people waiting in line. The games were shared through the park's app, QR codes, and hotel screens. One game, the Thorpe Park Quiz, helped teach visitors about the brand while they waited. The results included over 7,500 sessions, with people spending an average of 1 minute and 35 seconds per session, totaling 174 hours of engagement.
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Playable helped Alka Insurance use gamification to engage customers in a low-interest industry. Alka ran seasonal campaigns like the Christmas... Calendar and Summer games, using storytelling and interactive content. These campaigns increased website engagement and brand loyalty. An A/B test showed customers who played the Christmas Calendar had lower churn rates. In 2025, three summer games saw 110,000+ sessions, 85,000+ registrations, 1,200 hours spent with the brand, and a 76% conversion rate.
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Virgin Red wanted to use games to boost customer loyalty and engagement. Their old game-making tools were slow and hard... to use. They chose Playable for its easy and flexible platform. Virgin Red now offers a new game every weekday, helping keep members active. In a campaign with Virgin Voyages, they got 131,000 competition entries, 3,500 new members, and five million views with no marketing spend. This campaign had the lowest cost-per-acquisition in company history.
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