Retail Case Studies and Customer Success Stories with Playable gamification platform
JYSK
- Retail
- Very Large
Brabrand, Denmark
JYSK used the Playable gamification platform to screen job candidates for store manager roles. The HR team wanted to save... time and improve candidate quality. Over 124,000 candidates completed the test, with a 91% conversion rate. The campaign saved 31,000 working hours in HR, equal to 16.1 working years. JYSK ran recruitment campaigns in 28 countries with just one dedicated colleague, showing the platform's scalability.
Playable helped Bohus, a leading Norwegian furniture retailer, use gamification to better understand customer preferences. Bohus ran a garden furniture... personality test, generating over 7,500 sessions and 1,400 registrations. The campaign integrated with Voyado, mapping customer insights directly into profiles for real-time segmentation. Segmented newsletters saw a 20% increase in click rates and a 3.5% rise in open rates. Bohus plans to expand this data-driven, personalized marketing approach.
Playable powered Kop & Kande’s Christmas Calendar campaign, driving 394,645 sessions and 294,276 unique registrations. The campaign achieved a 491%... increase in brand page visits and a 74.6% conversion rate. Kop & Kande gained 15,000 new email subscribers and saw a 17.85% revenue increase among winners. The click-to-open rate hit 92.43%, far above industry benchmarks. Gamification helped Kop & Kande collect valuable customer data and boost both online and in-store engagement.
SPAR UK used Playable to create interactive landing pages with gamification for seasonal campaigns. They partnered with brands like Rubicon... and Cathedral City to launch games such as slot machines and scratchcards. These campaigns drove 13,000+ and 9,900+ new email sign-ups, and over 23,000 and 30,500 unique registrations. Email open rates reached 21% and 22.6%, exceeding goals. Playable helped SPAR UK boost engagement, grow their email list, and increase in-store visits.
Playable helped Costcutter boost shopper engagement with a gamified Valentine’s Day campaign. The Spin the Bottle game drew shoppers in,... with each visitor playing an average of 1.8 times. Participants spent an average of 1.36 minutes engaging with the brand. The campaign’s store finder button drove 1,400 clicks, helping convert online engagement into in-store visits. Costcutter now uses Playable for more campaigns, collecting 6,000 marketing permissions with one puzzle game.
DFS used Playable to add gamification to their digital marketing. They launched personality tests and interactive games to help shoppers... choose sofas and mattresses. The 'What’s Your Thing?' quiz drove a 5.4% conversion rate and 190 purchases, making up 19% of Playable campaign revenue. The Mattress Picker campaign led to over 900 orders and high engagement, with more than £250 revenue per registration in four weeks. DFS also enriched their customer data and improved email marketing with insights from these campaigns.
Playable helped Søstrene Grene use gamification in their marketing. They launched a Christmas calendar campaign with daily quizzes about the... brand. 69.78% of visitors registered, with 44,585 unique sign-ups and 4,226.4 hours spent engaging. The campaign brought in 30,544 new newsletter subscribers, and 15% became customers. Søstrene Grene now uses Playable to gather customer data and boost email marketing results.
Playable helped Blush, an Icelandic sex toy retailer, use gamification to boost marketing results and break taboos around sexual health. Blush launched interactive... campaigns like wheel of fortune, swipe it game, pride quiz, and drop game, driving high engagement and conversions. Their wheel of fortune campaign saw 19,000+ registrations and a 66.4% conversion rate. The drop game went viral, with over 60,300 registrations and strong social buzz. Blush achieved these results mainly through organic social and email, proving the power of gamified marketing.
Playable helped SPAR Hungary launch monthly gamification campaigns in-house, replacing costly agency work. Game sessions jumped from 2,000 to 120,000,... with the advent calendar campaign reaching 355,000+ sessions and 240,000+ registrations. Playable-powered games drove MYSPAR app downloads and boosted newsletter signups. Retail media partners booked all available game slots for 2024, showing strong demand. SPAR Hungary now uses Playable to increase customer loyalty and activate brand partnerships.
Playable helped Coop Denmark use gamification to boost loyalty and retail media. Coop launched in-app games to engage users and... grow its loyalty program. In 2023, 1 million prizes were redeemed in stores, and shoppers who played games visited stores 15% more often. During a Christmas campaign, Coop saw 4.25 million game plays and a 68% conversion rate. Customers who redeemed prizes spent 9% more per basket. Gamification became a key part of Coop’s customer engagement and retail media strategy.
Food & Beverages Case Studies and Customer Success Stories with Playable gamification platform
Danish Crown Foods (Tulip brand)
- Food & Beverages
- Very Large
Randers, Denmark
Playable helped Danish Crown Foods promote Tulip’s new pulled pork for tacos in Norway. They used a Drop Game to... engage customers and raise product awareness. The campaign drew 7,000 unique visitors and kept users engaged for an average of 4 minutes and 46 seconds, far exceeding their 2-minute KPI. Gamification let Danish Crown Foods connect with their audience in a fun, affordable way. The Playable platform made it easy to launch and manage the campaign.
Playable helped Carlsberg run a major Euro2020 football campaign using gamification. The platform enabled a code-on-pack promotion with over 2... million codes, making setup and management easy. Carlsberg saw a 2x higher redemption rate and a 1,500% increase in website traffic. Time spent per visit rose 2.5x, and bounce rate dropped by 25%. The Playable platform made campaign integration and re-use simple, with no coding required.
Insurance Case Studies and Customer Success Stories with Playable gamification platform
Tryg
- Insurance
- Very Large
Copenhagen, Denmark
Playable helped Tryg, Denmark's largest insurance company, boost lead generation with a dental health quiz. The campaign used gamification to... educate people about dental insurance in a fun way. Tryg gathered 595 leads, with a 29% conversion rate and an average engagement of 51 seconds. The CRM team gained more control by building campaigns in-house. Playable enabled Tryg to balance informative content with engaging experiences.
Playable helped Alka Insurance boost customer engagement with gamified campaigns. Their Christmas Calendar, Easter game, and summer quizzes drove over... 1.3 million sessions and 1.2 million registrations. Alka saw a 93.9% conversion rate and reduced churn among engaged customers. Seasonal games and storytelling made insurance fun and memorable. Gamification became a key part of Alka's marketing, increasing loyalty and brand interaction.
Playable helped Takk use gamification to boost nonprofit growth. Takk replaced cold calls with interactive games, quizzes, and prize draws.... This approach generated thousands of leads for partner charities. For the Icelandic Cancer Society, Takk's campaigns produced nearly 17,000 leads and 808 new monthly donors. Registration rates for campaigns reached up to 78%. Playable's platform enabled Takk to turn engagement into long-term donor support.
Kræftens Bekæmpelse (Danish Cancer Society)
- Non Profit Organization Management
- Large
Copenhagen, Denmark
Playable helped Kræftens Bekæmpelse run a 24-day Advent Calendar gamification campaign. The campaign generated 180,000 clicks and 51,400 leads, with... 25,000 new leads. Each day, 15,000 people participated. The campaign also boosted traffic to the Cancer Helpline, with a peak of 1,872 visitors in one day. Daily reminder emails kept engagement high and had zero unsubscribes. Playable’s platform made it easy to educate and engage the audience while supporting fundraising goals.
Consumer Goods Case Studies and Customer Success Stories with Playable gamification platform
Ecooking
- Consumer Goods
- Small
Copenhagen, Denmark
Playable helped Ecooking boost their e-commerce business using gamification. Ecooking used Playable's game templates for lead generation and to drive... sales, including a personality test that increased conversion rates. A campaign for Valentine's Day achieved a 64.6% conversion rate and over 15,000 sessions. Gamification also supported Ecooking's sponsorship activation and unified their marketing and e-commerce teams. Ecooking credits Playable for making customer experiences better across all channels.
Playable helped Ooni use gamification to boost website engagement and collect marketing permissions. Ooni launched interactive games like a Valentine's... Day personality test and a St. Patrick’s Day wheel of fortune. The St. Patrick’s campaign cut cost-per-lead by 20% and achieved a 5.02% CTR on Meta ads in the US. Participants spent nearly 3 minutes per session with the brand. Ooni now runs always-on gamified campaigns to drive leads and brand interaction.
Design Case Studies and Customer Success Stories with Playable gamification platform
Louis Poulsen
- Design
- Medium
Copenhagen, Denmark
Playable helped Louis Poulsen add gamification to their showroom at 3daysofdesign. Over 6,000 people played the Scratchcard game, with 135,000... total gameplays in three days. The claw machine experience drew crowds and boosted excitement. Online, 1,200 people registered and played 46,000 times. Email click-through rates rose 72% above average. The campaign became an always-on digital lead generator for the luxury lighting brand.
Hospitality Case Studies and Customer Success Stories with Playable gamification platform
Virgin Red
- Hospitality
- Large
London, UK
Virgin Red used Playable to power daily games for its loyalty program members. The platform enabled Virgin Red to quickly... launch and customize games, supporting brand and legal needs. One campaign with Virgin Voyages drove 131,000 competition entries and 3,500 new member sign-ups. The campaign achieved five million views and the lowest cost-per-acquisition in company history. Playable helped Virgin Red boost daily app engagement and streamline campaign management.
Entertainment Case Studies and Customer Success Stories with Playable gamification platform
Thorpe Park
- Entertainment
- Medium
Chertsey, UK
Playable helped Thorpe Park manage long queues with gamified marketing campaigns. Visitors played interactive games like quizzes and treasure hunts... while waiting. Over 7,500 sessions were recorded, with each session averaging 1 minute 35 seconds. The campaigns generated 174 hours of brand engagement. Thorpe Park used Playable’s platform to quickly launch new games and boost visitor experience.
Apparel & Fashion Case Studies and Customer Success Stories with Playable gamification platform
Masai
- Apparel & Fashion
- Medium
Copenhagen, Denmark
Playable helped Masai, a fashion brand, use gamification to collect zero-party data from customers. Over 160,000 people took part in... a personality test, leading to 60,000 new permissions. Masai cut their cost per lead by 50% and reduced average time to purchase to 7 days. The data guided product design and retail planning for different countries. Masai now makes decisions based on real customer preferences.
Oil & Energy Case Studies and Customer Success Stories with Playable gamification platform
Neste
- Oil & Energy
- Large
Espoo, Finland
Playable helped Neste use gamification to boost marketing permissions and app usage. Neste ran two scratchcard campaigns, offering a chance... to win a free tank of gas for registration. By simplifying the registration form, Neste cut cost per marketing permission by 54% and cost per app user by 69%. The first campaign gathered 8,577 new permissions with a €40,000 budget. The second campaign exceeded its KPI, collecting 6,872 permissions with just €10,000. Gamification made their marketing more efficient and data-driven.
Sports Case Studies and Customer Success Stories with Playable gamification platform
Football Association of Finland (FAF)
- Sports
- Medium
Helsinki, Finland
Playable helped the Football Association of Finland run over 350 gamified campaigns since 2021. FAF used automation and reusable templates... to boost fan loyalty and save time. Their birthday campaign saw a 21% increase in conversion rate and 16,000+ registrations in 8 months. Cart abandonment recovery improved by 35% with a gamified email flow. During Euro 2020, FAF doubled their opt-in database using Playable's gamification tools.
