Playable gamification platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Playable helped Louis Poulsen use gamification at the 3daysofdesign event. They added a Scratchcard game and a physical claw machine to the showroom. Over 6,000 people played the Scratchcard game, wi...th 135,000 total plays. Only 70 people per day could win a coin for the claw machine. Online, 1,200 people registered and played 46,000 times. The campaign boosted showroom visits and social media engagement, making the event lively and memorable.
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Playable helped Bohus, a leading Norwegian furniture retailer, use gamification to better understand customer preferences. Bohus ran a Garden Furniture personality test, gathering data on style and n...eeds. The campaign had over 7,500 sessions, 1,400 registrations, and 1,300+ clicks to explore products. Integration with Voyado mapped insights to customer profiles, enabling segmented newsletters. These newsletters saw a 20% higher click rate and 3.5% higher open rate than company benchmarks.
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Carlsberg wanted to run a big campaign during the Euro2020 football championship. They used the Playable gamification platform to manage a 'code on pack' promotion. The platform made it easy to set u...p and run the campaign. Carlsberg saw a redemption rate twice as high as usual. Website traffic increased by 1,500%. People spent 2.5 times more time on the website per visit. The campaign was easy to manage and gave great results.
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Coop Denmark wanted to build customer loyalty and create a strong retail media network. They used Playable's gamification platform to launch in-app games and later expanded to their website and digit...al catalogs. The games offered branded prizes and encouraged customers to visit stores. In 2023, about one million winners redeemed prizes at Coop locations. Customers who redeemed prizes spent 9% more on average, and shoppers visited stores 15% more often when playing games. The approach increased app engagement, store visits, and brand loyalty.
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SPAR Hungary used to run gamification campaigns with multiple agencies, but it was costly and hard to manage. They switched to Playable's platform to build and launch games in-house. Now, they can la...unch one or more games each month. Game sessions increased from 1,000-2,000 to up to 120,000 per campaign. The games help drive downloads of the MYSPAR app and increase customer loyalty. SPAR Hungary also uses games to help brand partners promote their products, with all available game slots for 2024 booked after a partner event.
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Blush is a sex toy retailer in Iceland. They wanted to break taboos around sexual health and improve their marketing. They used Playable's gamification platform to launch several games. The 'wheel of... fortune' campaign led to 19,000+ registrations and a 66.4% conversion rate. The 'swipe it' game had a 67.8% conversion rate and gave Blush insights into customer preferences. The 'Pride quiz' helped engage their audience and position Blush as LGBTIQA+ advocates.
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