Playable gamification platform: Use Cases, Capabilities & Competitors

Playable helped Danish Crown Foods promote Tulip’s new pulled pork for tacos in Norway. They used a Drop Game to engage customers and raise product awareness. The campaign drew 7,000 unique visitors ...and kept users engaged for an average of 4 minutes and 46 seconds, far exceeding their 2-minute KPI. Gamification let Danish Crown Foods connect with their audience in a fun, affordable way. The Playable platform made it easy to launch and manage the campaign.
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Playable helped Tryg, Denmark's largest insurance company, boost lead generation with a dental health quiz. The campaign used gamification to educate people about dental insurance in a fun way. Tryg ...gathered 595 leads, with a 29% conversion rate and an average engagement of 51 seconds. The CRM team gained more control by building campaigns in-house. Playable enabled Tryg to balance informative content with engaging experiences.
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Playable helped Takk use gamification to boost nonprofit growth. Takk replaced cold calls with interactive games, quizzes, and prize draws. This approach generated thousands of leads for partner char...ities. For the Icelandic Cancer Society, Takk's campaigns produced nearly 17,000 leads and 808 new monthly donors. Registration rates for campaigns reached up to 78%. Playable's platform enabled Takk to turn engagement into long-term donor support.
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Playable helped Neste use gamification to boost marketing permissions and app usage. Neste ran two scratchcard campaigns, offering a chance to win a free tank of gas for registration. By simplifying ...the registration form, Neste cut cost per marketing permission by 54% and cost per app user by 69%. The first campaign gathered 8,577 new permissions with a €40,000 budget. The second campaign exceeded its KPI, collecting 6,872 permissions with just €10,000. Gamification made their marketing more efficient and data-driven.
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Playable helped Masai, a fashion brand, use gamification to collect zero-party data from customers. Over 160,000 people took part in a personality test, leading to 60,000 new permissions. Masai cut t...heir cost per lead by 50% and reduced average time to purchase to 7 days. The data guided product design and retail planning for different countries. Masai now makes decisions based on real customer preferences.
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Playable helped Kræftens Bekæmpelse run a 24-day Advent Calendar gamification campaign. The campaign generated 180,000 clicks and 51,400 leads, with 25,000 new leads. Each day, 15,000 people particip...ated. The campaign also boosted traffic to the Cancer Helpline, with a peak of 1,872 visitors in one day. Daily reminder emails kept engagement high and had zero unsubscribes. Playable’s platform made it easy to educate and engage the audience while supporting fundraising goals.
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