Microsoft
- Information Technology And Services
- Very Large
Redmond, USA
Microsoft's Product Marketing team used Opal to fix their content intake process. They replaced scattered spreadsheets and emails with Opal... Stamps and a central calendar. Content production time dropped from 3 weeks to 5 days. Approval time was cut by 50%. The team now saves 50 hours each month and can launch 60-piece content blitzes in 48 hours. Opal made planning and sharing content much faster and easier.
Microsoft
- Information Technology And Services
- Very Large
Redmond, USA
Microsoft used Opal to solve a major content analytics challenge. Their communications team needed to see how different topics performed... and how amplification impacted results. Opal built a custom labeling system that connected content pillars with performance data. This let Microsoft analyze and optimize content in real time. Social media traffic to blog posts increased by 144% after using Opal.
Microsoft
- Information Technology And Services
- Very Large
Redmond, USA
Microsoft's Product Marketing team for Microsoft Learn faced slow, inconsistent content intake and approval processes. Using Opal, they created workflow... templates and a central content calendar. This cut content production time from 3 weeks to 5 days. Approval times dropped by 50%. The team managed 60-piece content blitzes for major events in just 48 hours. Opal helped Microsoft deliver more content in less time across multiple channels.
Retail Case Studies and Customer Success Stories with Opal Platform
INTERMIX
- Retail
- Medium
New York, USA
INTERMIX used Opal to improve marketing planning. Before Opal, teams struggled with email threads and missed deadlines. Opal gave them... one place to manage briefs, timelines, and content. Approval times dropped by 94%. Content build time was cut in half. The team now saves 15-20 hours each week. Campaign launches are 95% more likely to be on time.
Target uses Opal to plan and manage over 300 social content pieces daily. The platform gives all social teams visibility,... helping avoid mixed messages and ensuring a unified brand voice. Opal's features like nested labels and templated stamps save time and reduce errors. Teams can easily share campaign assets and publish approved content. This leads to a more cohesive social presence for Target.
Financial Services Case Studies and Customer Success Stories with Opal Platform
National Savings and Investments (NS&I)
- Financial Services
- Large
Opal helped National Savings and Investments (NS&I) speed up content creation and approvals. NS&I used Opal's workflows and Stamps to... cut turnaround time from two weeks to just days. The team now reuses 25% of their content using Opal Boards. This made their marketing process faster and more efficient. NS&I improved visibility and compliance with Opal's approval tools.
Opal helped SAP Concur manage social media content for 17 global markets. The centralized platform enabled the team to review,... approve, and publish about 375 social assets monthly. Using Opal Boards, SAP Concur reduced time spent on regional content production by 30%. The team now repurposes 50% of content, improving efficiency and scaling top-performing posts. Opal's collaboration and visibility features support SAP Concur's global brand consistency.
Entertainment Case Studies and Customer Success Stories with Opal Platform
PrizePicks
- Entertainment
- Medium
Atlanta, USA
Opal helped PrizePicks boost content production by 400%. The marketing team used Opal to centralize planning and review for social... media. Before Opal, they struggled with unclear processes and frequent mistakes. With Opal, they now create about 1,000 pieces of content each month. Emergency edits and retractions dropped by 95%. PrizePicks reached 9.8 million social media engagements in 2023.
Apparel & Fashion Case Studies and Customer Success Stories with Opal Platform
Madhappy
- Apparel & Fashion
- Small
Los Angeles, USA
Opal helped Madhappy centralize their content planning and review. The marketing team saved about 25 hours per month on content... reviews. Content approvals became 40% faster. Opal gave the team a single source of truth for all marketing content. This improved alignment and efficiency across channels. The team now documents every decision for future campaigns.
