Moz Pro Overview

This is a summary of the comprehensive capabilities and benefits of Moz Pro based on over 24902 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Moz Pro, Ahrefs SEO Toolbar, Semrush, Brightedge SEO, Conductor, etc., all belong to a category of solutions that help SEO. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Moz Pro is right for your needs? Our Cuspera AI engine can evaluate how Moz Pro fits your specific business needs, industry, and context. Get your personalized assessment report today.

Moz Pro supports business activities such as:

  • Content Management
  • Communication Management
  • Digital Marketing
  • Social Media Management
  • Engagement Management

Moz Pro can help you with many business goals, such as Acquire Customers, Enter New Markets Internationally Or Locally, Scale Best Practices, Establish Thought Leadership, Improve Digital And Social Presence, etc. It can help manage these activities if you use Website User Generated Content Blogs etc. for these needs. As a solution, Moz Pro's capabilities include SEO, SEM, Dashboard, etc.

Moz Pro was founded in 2004. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"Time and budget are two challenges every agency faces—there’s never enough to go around. Being able to rely on a tool that made task execution faster and scalable was crucial. " - Laura Simis

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Moz Pro solved their SEO needs. Cuspera uses 24902 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific SEO needs.

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities peers achieved using Moz Pro.

Other priorities:

  • Scale Best Practices
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve ROI
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve Efficiency
  • Launch New Products
  • Improve Navigation
  • Improve Visibility
  • Improve Internal Communications
  • Reduce Bounce
  • Improve Consistency
  • Increase Customer Life Time Value
  • Increase Average Basket Value
  • Manage Risk
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Use Cases

Peers recommend Content Management , Communication Management , Digital Marketing , as the business use cases that they have been most satisfied while using Moz Pro.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Content Management with Website

4.81/5 ★

Read Reviews (435)

"...Measurement of content marketing, seo and social all working together fro lead generation...."
content curation

4.82/5 ★

Read Reviews (93)

"...Brian DeanFounder, Backlinko How to Promote Your Content Like a Boss Creating content is easy...."
content sharing

4.68/5 ★

Read Reviews (44)

"...This makes sense, as further research indicates that 68 percent of people share content to show who they are and what they care about, according to Entrepreneur. ..."
content publishing

4.19/5 ★

Read Reviews (42)

"...I find the ability to view a site s domain authority at a glance to be invaluable when qualifying sites that I m considering promoting content to. ..."
searching for content

4.70/5 ★

Read Reviews (26)

"...Video SEI value continues to rise, and a new Search Console Videos report helps SEOs better understand the performance video content in search results...."
content tracking

4.76/5 ★

Read Reviews (10)

"...The tools in Moz Pro allow us to keep track of duplicate content, broken links, and areas of opportunity in SEO...."
Communication Management with User Generated Content, Blogs, Website and E-Mail

4.04/5 ★

Read Reviews (297)

"...Tracking and monitoring rankings for clients as well as discovering numerous opportunities to optimize both on and off-site elements...."
sending & publishing communications

3.98/5 ★

Read Reviews (261)

"...They simply publish thoughts and ideas rather then facts...."
tracking & monitoring communications

4.62/5 ★

Read Reviews (37)

"...Social monitoring is a nice add-on..."
Digital Marketing with Website

4.94/5 ★

Read Reviews (251)

"...MOZ incorporates the capabilities of Open Site Explorer (without the limits on usage of the free version), which enables robust reporting on linking data, along side of all the other digital marketing data included...."
PEER EXPERIENCES
Content Management with Website

4.81/5 ★

Read Reviews (435)

"...Measurement of content marketing, seo and social all working together fro lead generation...." Peer review by Nicole H., Marketing and Advertising
content curation

4.81/5 ★

Read Reviews (93)

content sharing

4.81/5 ★

Read Reviews (44)

content publishing

4.81/5 ★

Read Reviews (42)

searching for content

4.81/5 ★

Read Reviews (26)

content tracking

4.81/5 ★

Read Reviews (10)

Communication Management with User Generated Content, Blogs, Website and E-Mail

4.04/5 ★

Read Reviews (297)

"...Tracking and monitoring rankings for clients as well as discovering numerous opportunities to optimize both on and off-site elements...." Peer review by Raphael R., Marketing and Advertising
sending & publishing communications

4.04/5 ★

Read Reviews (261)

tracking & monitoring communications

4.04/5 ★

Read Reviews (37)

Digital Marketing with Website

4.94/5 ★

Read Reviews (251)

"...MOZ incorporates the capabilities of Open Site Explorer (without the limits on usage of the free version), which enables robust reporting on linking data, along side of all the other digital marketing data included...." Peer review by Chris S, Senior Marketing Analyst, Computer & Network Security

74+ more Business Use Cases

Our AI advisor, Wyz, harnessed 24902 insights from peers and experts to help you assess how these Moz Pro use cases fit your SEO needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Laura Simis

Associate Director of Organic Strategy

Coalmarch Productions

Time and budget are two challenges every agency faces—there’s never enough to go around. Being able to rely on a tool that made task execution faster and scalable was crucial. Testimonial By Laura Simis

Sean McVey

Director, Demand Generation & Customer Acquisition

Virtru

Moz Keyword Explorerneatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic. Testimonial By Sean McVey

Jason Nurmi

Marketing Manager

Zillow

Moz Pro gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry. Testimonial By Jason Nurmi
CUSTOMERS TESTIMONIALS

Laura Simis

Associate Director of Organic Strategy

Coalmarch Productions

Time and budget are two challenges every agency faces—there’s never enough to go around. Being able to rely on a tool that made task execution faster and scalable was crucial. Testimonial By Laura Simis

Sean McVey

Director, Demand Generation & Customer Acquisition

Virtru

Moz Keyword Explorerneatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic. Testimonial By Sean McVey

Jason Nurmi

Marketing Manager

Zillow

Moz Pro gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry. Testimonial By Jason Nurmi

Case Studies

COMPANY CASE STUDIES
Case Study TopSpot

How Moz Helped TopSpot Increase Organic Traffic by 29% Within 90 Days of Switching Domains

Read More
Case Study Coalmarch Productions

How Moz Helped Coalmarch Boost Local Organic Traffic for their Clients by 15% in Only 4 Months

Read More

Frequently Asked Questions(FAQ)

for Moz Pro

What is Moz Pro?

Moz Pro is a comprehensive SEO toolset designed for SEO-focussed firms and in-house marketing teams. The product suite helps enhance search engine ranking and visibility across the web.

What is Moz Pro used for?

Moz Pro is a SEO Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Content Management, Communication Management and Digital Marketing .

What are the top features of Moz Pro?

SEO, SEM and Dashboard are some of the top features of Moz Pro.

Who uses Moz Pro?

Moz Pro is used by Marketing And Advertising, Internet and Computer Software among other industries.

What are Moz Pro alternatives?

Ahrefs SEO Toolbar, Semrush, Brightedge SEO and Conductor are popular alternatives for Moz Pro.

Where is Moz Pro located?

Moz Pro is headquartered at 1100 2nd Avenue Suite 500 Seattle, WA 98101.

Popular Business Setting

for Moz Pro

Top Industries

  • Marketing and Advertising
  • Internet
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Moz Pro to Acquire customers and Enter new markets internationally or locally

Peer and Expert Opinion on Features

for Moz Pro

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
SEO

4.26/5 ★

Read Reviews (6249)
SEM

3.70/5 ★

Read Reviews (240)
Dashboard

3.97/5 ★

Read Reviews (203)
Feedback surveys

4.38/5 ★

Read Reviews (196)
Templates

4.09/5 ★

Read Reviews (149)
FEATURES RATINGS AND REVIEWS
SEO

4.26/5 ★

Read Reviews (6249)
SEM

3.70/5 ★

Read Reviews (240)
Dashboard

3.97/5 ★

Read Reviews (203)
Feedback surveys

4.38/5 ★

Read Reviews (196)
Templates

4.09/5 ★

Read Reviews (149)

IT and Other Capabilities

for Moz Pro

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.52/5 ★

Read Reviews (554)
Data Import

3.49/5 ★

Read Reviews (1900)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.52/5 ★

Read Reviews (554)
Data Import

3.49/5 ★

Read Reviews (1900)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.76/5 ★

Read Reviews (60)
Email Support

4.59/5 ★

Read Reviews (25)
Phone Support

4.48/5 ★

Read Reviews (25)
24/7 Support

4.30/5 ★

Read Reviews (486)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.76/5 ★

Read Reviews (60)
Email Support

4.59/5 ★

Read Reviews (25)
Phone Support

4.48/5 ★

Read Reviews (25)
24/7 Support

4.30/5 ★

Read Reviews (486)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.41/5 ★

Read Reviews (108)
Analytics

4.03/5 ★

Read Reviews (1734)
Custom Reports

3.43/5 ★

Read Reviews (2510)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.41/5 ★

Read Reviews (108)
Analytics

4.03/5 ★

Read Reviews (1734)
Custom Reports

3.43/5 ★

Read Reviews (2510)

Software Failure Risk Guidance

?

for Moz Pro

Overall Risk Meter

Low Medium High

Top Failure Risks for Moz Pro

Vendor Profile Details

Company Name

Moz

Company Website

https://moz.com/

Year Founded

2004

HQ Location

1100 2nd Avenue Suite 500 Seattle, WA 98101

Employees

101-250

Social

Financials

SERIES C