Real-World Case Studies and Customer Success Stories with Motionlab

Motionlab Platform helped Innogy boost email engagement with personalized video campaigns. The campaign aimed to upsell customers to switch electric... accounts. Each customer received a video with their name and unique details. The personalized approach led to a 16x higher click-through rate and a 38% lower cost-per-click compared to traditional newsletters. Video completion rates reached 73%, far above the industry average.
Show More..

Motionlab Platform helped ČEZ run a personalized video campaign to promote home solar panels. Each video gave customers a unique... savings plan based on their location and history. The campaign saw an 80% finish view ratio. ČEZ generated 7.3 times more leads with personalized video. The campaign's effectiveness increased by 32%. Customers gave very positive feedback.
Show More..

Motionlab Platform helped Komerční banka reach millennials with a personalized video campaign. The video showed each student their payments, withdrawal... locations, and special offers. This high level of personalization made the campaign stand out. The result was an 82% view through rate. Komerční banka and their clients were happy with the experience.
Show More..

Motionlab Platform helped Česká spořitelna connect with customers during the Covid Christmas. The bank used personalized videos with fairy tale... themes and messages from the director. Each customer got a unique video showing their history and local branch. The campaign led to a 37% increase in email click-through rate and a 72% video completion rate. Česká spořitelna now uses personalized videos for more products.
Show More..

Motionlab personalized video helped Microsoft promote a new device and Microsoft 365 through Alza, a leading Czech e-commerce retailer. The campaign used... personalized video features like customer name, location, and product ownership period. Customers received unique offers tailored to them. The campaign achieved a 74% finish view ratio and a 34% click-through rate. Microsoft saw strong engagement and positive customer reactions.
Show More..

Motionlab Platform helped Microsoft and MALL. CZ boost laptop sales with a personalized video campaign. The campaign targeted young adults...and gamers, promoting Windows 10 laptops and a TV show. Videos were sent via email, SMS, and Viber using Exponea. The campaign achieved an 11x higher click-through rate, a 701% increase in sales, and over 60% video completion rate. Sales in the IT sector tripled compared to other campaigns.
Show More..

Motionlab Platform helped NN run a retirement savings upsell campaign using personalized videos. The videos explained each client's current savings... and options, with automatic calculations and a CTA to change plans. NN saw a much higher open rate and increased monthly deposits compared to traditional sales emails. The campaign achieved a 90% finish view ratio. Martina Novotná from NN Czech Republic praised the results.
Show More..

Motionlab helped HBO Europe create a personalized video campaign for their Christmas promotion. The campaign used a meme-generator and personalized... videos based on user questionnaires. It ran in 14 countries and generated 109,018 unique videos. The average conversion rate was 44.2% in the Czech Republic. Almost 25% of users shared or downloaded their videos. The campaign won awards and exceeded expectations.
Show More..

Motionlab Platform helped UNIQA boost their online upsell with personalized videos. UNIQA used the platform to target clients with existing... insurance contracts and offer extra services. The campaign led to a 400% increase in click-through rate compared to a regular newsletter. UNIQA also saw an 11% conversion rate. Clients and the sales team gave positive feedback on the campaign.
Show More..

Motionlab Platform helped Notino, a leading European beauty e-commerce company, re-engage top female customers who had not purchased recently. Notino used personalized... video emails, featuring customer names and purchase history, to boost loyalty. The campaign achieved over 80% email click-through rate and a 90% video completion rate. Nearly one third of viewers used a unique discount code. Customers responded with positive feedback, showing strong engagement with the personalized approach.
Show More..

Motionlab Platform helped Mall. cz and Microsoft run a personalized video campaign for computer gamers. The campaign used Mall-TV and...the show 'Life is a Game' to target young adults. 20,000 personalized videos were sent using Bloomreach Engagement. The campaign achieved 11x higher click-through rates and a 701% increase in product sales compared to non-personalized offers. Over 60% of viewers finished the videos. The campaign also boosted brand awareness for Mall.cz.
Show More..