Insurance Case Studies and Customer Success Stories with Motionlab
UNIQA
- Insurance
- Very Large
Vienna, Austria
UNIQA used Motionlab Platform to send personalized videos to their insurance clients. The campaign aimed to upsell existing customers and... offer extra assistance services. UNIQA saw a 400% increase in click-through rate compared to regular newsletters. The conversion rate reached 11%. Clients responded positively, and the sales team praised the results.
Motionlab Platform helped NN launch a retirement savings upsell campaign using personalized videos. The campaign explained each client's savings status... and options in a simple way. Animated videos made calculations for clients and included a CTA to change their plan. NN saw much higher open rates and increased monthly deposits compared to traditional sales emails. The finish view ratio reached 90%.
MotionLab powered Generali's personalized video campaign. The campaign aimed to boost Generali's brand by showing employees caring for customers. 16,028... unique videos were sent by email. The campaign achieved a 79% view-through rate, 37% open rate, and 20% click-through rate. Generali received nearly 300 positive responses and called it their most successful campaign of the year.
Motionlab's platform helped Insia explain complex car insurance contracts using personalized video. Each video included the client's name, car details,... and contract info, tailored to each customer. Insia achieved an 89% finish view ratio and a 38% email click-through rate. Customers found the videos entertaining and easy to understand. The solution increased interest in additional services.
Motionlab personalized video helped Generali boost campaign results. The campaign reached a 79% view through rate, 37% open rate, and... 20% click through rate. Generali used personalized video to show their caring workplace and connect with customers. 16,028 unique videos were sent by email. Generali called it their most successful campaign of the year.
Motionlab Platform helped UNIQA boost their online upsell with personalized videos. UNIQA used the platform to target clients with existing... insurance contracts and offer extra services. The campaign led to a 400% increase in click-through rate compared to a regular newsletter. UNIQA also saw an 11% conversion rate. Clients and the sales team gave positive feedback on the campaign.
Utilities Case Studies and Customer Success Stories with Motionlab
Innogy
- Utilities
- Large
Essen, Germany
Innogy used the Motionlab platform to welcome over 200,000 new customers after a major market shift. The campaign featured personalized... videos with customer names, local branch info, and app features. Over 80,000 personalized emails were sent, achieving an 80.5% open rate and 61% click-through rate. Many customers watched the video multiple times and shared positive feedback. The campaign used A/B testing to optimize results and boost engagement.
ČEZ used the Motionlab Platform to launch a personalized video campaign for home solar panels. Each video gave customers a... unique savings plan based on their location and history. The campaign reached 100,000 customers and achieved an 80% finish view ratio. ČEZ saw 7.3 times more leads and a 32% increase in campaign effectiveness. Customers gave very positive feedback on the personalized approach.
Motionlab Platform helped Innogy boost customer engagement with personalized video emails. The campaign aimed to upsell and encourage customers to... switch electric accounts to Innogy. Each customer received a unique video with their name and savings details. The campaign achieved a 16x higher click-through rate and a 73% video completion rate. Cost-per-click dropped by 38% compared to traditional newsletters.
Motionlab Platform helped Innogy boost email engagement with personalized video campaigns. The campaign aimed to upsell customers to switch electric... accounts. Each customer received a video with their name and unique details. The personalized approach led to a 16x higher click-through rate and a 38% lower cost-per-click compared to traditional newsletters. Video completion rates reached 73%, far above the industry average.
Motionlab Platform helped ČEZ run a personalized video campaign to promote home solar panels. Each video gave customers a unique... savings plan based on their location and history. The campaign saw an 80% finish view ratio. ČEZ generated 7.3 times more leads with personalized video. The campaign's effectiveness increased by 32%. Customers gave very positive feedback.
Retail Case Studies and Customer Success Stories with Motionlab
Mall.cz & Microsoft
- Retail
- Large
Prague, Czech Republic
Motionlab Platform powered a personalized video campaign for Mall. cz and Microsoft. The campaign targeted young adult gamers with upsell...offers using content from the TV show 'Life is a Game.' Personalized videos were distributed via email, SMS, and Viber using Bloomreach. The campaign achieved an 11x higher click-through rate and a 701% increase in product sales compared to non-personalized campaigns. Over 60% of viewers finished watching the videos, boosting both sales and brand awareness.
Motionlab helped Answear boost their Be Shero campaign with personalized video emails. The campaign targeted female customers in 10 countries... and included a 30% discount code. Personalized videos addressed each recipient by name, creating a strong personal connection. The campaign achieved a 361% increase in click-through rate and a 119% higher open rate. Over 68% of viewers watched the video to the end.
Notino used Motionlab Platform to send personalized videos to top female customers who had not purchased recently. Each email included... a unique video with the customer's name, address, and shopping history, plus a discount code. The campaign used Bloomreach for data and automation, and Brainwar for creative production. Over 80% of recipients clicked through to their video, and the video completion rate exceeded 90%. Nearly one third of viewers redeemed the discount voucher.
Motionlab Platform helped Microsoft and MALL. CZ boost laptop sales with a personalized video campaign. The campaign targeted young adults...and gamers, promoting Windows 10 laptops and a TV show. Videos were sent via email, SMS, and Viber using Exponea. The campaign achieved an 11x higher click-through rate, a 701% increase in sales, and over 60% video completion rate. Sales in the IT sector tripled compared to other campaigns.
Banking Case Studies and Customer Success Stories with Motionlab
Komerční banka
- Banking
- Very Large
Prague, Czech Republic
Motionlab Platform helped Komerční banka reach graduating students with personalized animated videos. Each student saw their own payment history, withdrawal... locations, and custom offers. The campaign achieved an 82% finish view ratio. Komerční banka used video personalization to engage millennials about adult bank accounts. The project made it easy to deliver tailored communication at scale.
Motionlab Platform helped Česká spořitelna send personalized Christmas videos to clients during the Covid pandemic. Each customer received a unique... fairy tale video with a personal message from the company director. The campaign used email and the George banking app for distribution. Email click-through rates rose by 37%. Video completion rates reached 72%. Česká spořitelna now uses personalized videos for more products.
Motionlab Platform helped Komerční banka reach millennials with a personalized video campaign. The video showed each student their payments, withdrawal... locations, and special offers. This high level of personalization made the campaign stand out. The result was an 82% view through rate. Komerční banka and their clients were happy with the experience.
Motionlab Platform helped Česká spořitelna connect with customers during the Covid Christmas. The bank used personalized videos with fairy tale... themes and messages from the director. Each customer got a unique video showing their history and local branch. The campaign led to a 37% increase in email click-through rate and a 72% video completion rate. Česká spořitelna now uses personalized videos for more products.
Motionlab Platform helped Alza and Microsoft use personalized video to promote a new device and Microsoft 365. The campaign achieved... a 74% finish view ratio and a 34% click-through rate. Customers received videos tailored with their name, location, and other personal details. The approach led to strong engagement and positive feedback. Alza is a leading online retailer in Central Europe.
Motionlab personalized video helped Microsoft promote a new device and Microsoft 365 through Alza, a leading Czech e-commerce retailer. The campaign used... personalized video features like customer name, location, and product ownership period. Customers received unique offers tailored to them. The campaign achieved a 74% finish view ratio and a 34% click-through rate. Microsoft saw strong engagement and positive customer reactions.
Entertainment Case Studies and Customer Success Stories with Motionlab
HBO Europe
- Entertainment
- Large
Motionlab powered HBO Europe's 2020 Christmas campaign with a personalized video meme-generator. The campaign generated 109,018 unique videos across 14... countries. Viewers filled out a questionnaire and received custom videos featuring HBO content. The conversion rate reached 44.2% in the Czech Republic and over 70% in Slovakia. Nearly 25% of users shared or downloaded their videos. The campaign was shortlisted for three major awards and won first prize at the Fenix competition.
Motionlab helped HBO Europe create a personalized video campaign for their Christmas promotion. The campaign used a meme-generator and personalized... videos based on user questionnaires. It ran in 14 countries and generated 109,018 unique videos. The average conversion rate was 44.2% in the Czech Republic. Almost 25% of users shared or downloaded their videos. The campaign won awards and exceeded expectations.
Motionlab Platform helped NN run a retirement savings upsell campaign using personalized videos. The videos explained each client's current savings... and options, with automatic calculations and a CTA to change plans. NN saw a much higher open rate and increased monthly deposits compared to traditional sales emails. The campaign achieved a 90% finish view ratio. Martina Novotná from NN Czech Republic praised the results.
Events Services Case Studies and Customer Success Stories with Motionlab
Marketing Festival
- Events Services
- Small
Czech Republic
Motionlab helped Marketing Festival sell out its event in just two days. The platform enabled personalized video invitations, using attendee... names and preferences. Ticket sales rose by 800%. Web traffic increased by 200%. 17% of videos were shared on social media. The campaign boosted the festival's brand and PR coverage.
Other Industry Case Studies and Success Stories with Motionlab
Notino
- E Commerce
Motionlab Platform helped Notino, a leading European beauty e-commerce company, re-engage top female customers who had not purchased recently. Notino used personalized... video emails, featuring customer names and purchase history, to boost loyalty. The campaign achieved over 80% email click-through rate and a 90% video completion rate. Nearly one third of viewers used a unique discount code. Customers responded with positive feedback, showing strong engagement with the personalized approach.
Motionlab Platform helped Mall. cz and Microsoft run a personalized video campaign for computer gamers. The campaign used Mall-TV and...the show 'Life is a Game' to target young adults. 20,000 personalized videos were sent using Bloomreach Engagement. The campaign achieved 11x higher click-through rates and a 701% increase in product sales compared to non-personalized offers. Over 60% of viewers finished the videos. The campaign also boosted brand awareness for Mall.cz.
