Consumer Electronics Case Studies and Success Stories with Motionlab
CASE STUDY Microsoft & Alza
Motionlab personalized video helped Microsoft promote a new device and Microsoft 365 through Alza, a leading Czech e-commerce retailer. The campaign used personalized video features like customer nam...e, location, and product ownership period. Customers received unique offers tailored to them. The campaign achieved a 74% finish view ratio and a 34% click-through rate. Microsoft saw strong engagement and positive customer reactions.
Retail Case Studies and Success Stories with Motionlab
CASE STUDY Microsoft & MALL.CZ
Motionlab Platform helped Microsoft and MALL.CZ boost laptop sales with a personalized video campaign. The campaign targeted young adults and gamers, promoting Windows 10 laptops and a TV show. Video...s were sent via email, SMS, and Viber using Exponea. The campaign achieved an 11x higher click-through rate, a 701% increase in sales, and over 60% video completion rate. Sales in the IT sector tripled compared to other campaigns.
Motionlab Platform helped ČEZ run a personalized video campaign to promote home solar panels. Each video gave customers a unique savings plan based on their location and history. The campaign saw an ...80% finish view ratio. ČEZ generated 7.3 times more leads with personalized video. The campaign's effectiveness increased by 32%. Customers gave very positive feedback.
Motionlab Platform helped Innogy boost email engagement with personalized video campaigns. The campaign aimed to upsell customers to switch electric accounts. Each customer received a video with thei...r name and unique details. The personalized approach led to a 16x higher click-through rate and a 38% lower cost-per-click compared to traditional newsletters. Video completion rates reached 73%, far above the industry average.
Financial Services Case Studies and Success Stories with Motionlab
CASE STUDY NN
Motionlab Platform helped NN run a retirement savings upsell campaign using personalized videos. The videos explained each client's current savings and options, with automatic calculations and a CTA ...to change plans. NN saw a much higher open rate and increased monthly deposits compared to traditional sales emails. The campaign achieved a 90% finish view ratio. Martina Novotná from NN Czech Republic praised the results.
Entertainment Case Studies and Success Stories with Motionlab
CASE STUDY HBO Europe
HBO Europe created 109,000 unique videos, achieving a 44.2% conversion rate across 14 countries, enhancing customer relationships during the challenging 2020 pandemic year.
HBO Europe created 109,000 unique videos, achieving a 44.2% conversion rate across 14 countries, enhancing customer relationships during the challenging 2020 pandemic year.
Motionlab helped HBO Europe create a personalized video campaign for their Christmas promotion. The campaign used a meme-generator and personalized videos based on user questionnaires. It ran in 14 c...ountries and generated 109,018 unique videos. The average conversion rate was 44.2% in the Czech Republic. Almost 25% of users shared or downloaded their videos. The campaign won awards and exceeded expectations.
Generali's campaign achieved a 79% view-through rate, 37% open rate, and 20% click-through rate, enhancing its positive branding through a humorous, nature documentary-style video.
Generali's campaign achieved a 79% view-through rate, 37% open rate, and 20% click-through rate, enhancing its positive branding through a humorous, nature documentary-style video.
Motionlab Platform helped UNIQA boost their online upsell with personalized videos. UNIQA used the platform to target clients with existing insurance contracts and offer extra services. The campaign ...led to a 400% increase in click-through rate compared to a regular newsletter. UNIQA also saw an 11% conversion rate. Clients and the sales team gave positive feedback on the campaign.
Banking Case Studies and Success Stories with Motionlab
CASE STUDY Komerční banka
Motionlab Platform helped Komerční banka reach millennials with a personalized video campaign. The video showed each student their payments, withdrawal locations, and special offers. This high level ...of personalization made the campaign stand out. The result was an 82% view through rate. Komerční banka and their clients were happy with the experience.
Motionlab Platform helped Česká spořitelna connect with customers during the Covid Christmas. The bank used personalized videos with fairy tale themes and messages from the director. Each customer go...t a unique video showing their history and local branch. The campaign led to a 37% increase in email click-through rate and a 72% video completion rate. Česká spořitelna now uses personalized videos for more products.
Other Industry Case Studies and Success Stories with Motionlab
CASE STUDY Notino
Motionlab Platform helped Notino, a leading European beauty e-commerce company, re-engage top female customers who had not purchased recently. Notino used personalized video emails, featuring custome...r names and purchase history, to boost loyalty. The campaign achieved over 80% email click-through rate and a 90% video completion rate. Nearly one third of viewers used a unique discount code. Customers responded with positive feedback, showing strong engagement with the personalized approach.
Motionlab Platform helped Mall.cz and Microsoft run a personalized video campaign for computer gamers. The campaign used Mall-TV and the show 'Life is a Game' to target young adults. 20,000 personali...zed videos were sent using Bloomreach Engagement. The campaign achieved 11x higher click-through rates and a 701% increase in product sales compared to non-personalized offers. Over 60% of viewers finished the videos. The campaign also boosted brand awareness for Mall.cz.
