Motionlab: Use Cases, Capabilities & Competitors

UNIQA used Motionlab Platform to send personalized videos to their insurance clients. The campaign aimed to upsell existing customers and offer extra assistance services. UNIQA saw a 400% increase in... click-through rate compared to regular newsletters. The conversion rate reached 11%. Clients responded positively, and the sales team praised the results.
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Motionlab Platform powered a personalized video campaign for Mall.cz and Microsoft. The campaign targeted young adult gamers with upsell offers using content from the TV show 'Life is a Game.' Person...alized videos were distributed via email, SMS, and Viber using Bloomreach. The campaign achieved an 11x higher click-through rate and a 701% increase in product sales compared to non-personalized campaigns. Over 60% of viewers finished watching the videos, boosting both sales and brand awareness.
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Motionlab Platform helped Komerční banka reach graduating students with personalized animated videos. Each student saw their own payment history, withdrawal locations, and custom offers. The campaign... achieved an 82% finish view ratio. Komerční banka used video personalization to engage millennials about adult bank accounts. The project made it easy to deliver tailored communication at scale.
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Motionlab Platform helped NN launch a retirement savings upsell campaign using personalized videos. The campaign explained each client's savings status and options in a simple way. Animated videos ma...de calculations for clients and included a CTA to change their plan. NN saw much higher open rates and increased monthly deposits compared to traditional sales emails. The finish view ratio reached 90%.
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Innogy used the Motionlab platform to welcome over 200,000 new customers after a major market shift. The campaign featured personalized videos with customer names, local branch info, and app features.... Over 80,000 personalized emails were sent, achieving an 80.5% open rate and 61% click-through rate. Many customers watched the video multiple times and shared positive feedback. The campaign used A/B testing to optimize results and boost engagement.
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MotionLab powered Generali's personalized video campaign. The campaign aimed to boost Generali's brand by showing employees caring for customers. 16,028 unique videos were sent by email. The campaign... achieved a 79% view-through rate, 37% open rate, and 20% click-through rate. Generali received nearly 300 positive responses and called it their most successful campaign of the year.
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