Motionlab: Use-Cases, Insights and Reviews | 2025 Cuspera

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Create a personalized video experience

Motionlab Overview

Motionlab Platform empowers agencies and brands to craft personalized video messaging, enhancing customer engagement through tailored content. This platform allows users to personalize any aspect of their video, from text to visuals, ensuring each message resonates with its intended audience. By leveraging Motionlab, marketing teams can create dynamic video experiences that capture attention and drive interaction. The platform's capabilities are highlighted through various customer stories, showcasing its impact across different sectors. This personalization not only fosters stronger connections with viewers but also aligns with current industry trends focusing on individualized consumer experiences.

Use Cases

Customers recommend Engagement Management, Upselling, Campaign Management, as the business use cases that they have been most satisfied with while using Motionlab.

Other use cases:

Public Relations
Digital Marketing
Direct Marketing
Customer Feedback Management
Knowledge Management

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Business Priorities

Improve Brand Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Motionlab.

Other priorities:

Increase Sales & Revenue
Improve ROI

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Motionlab Use-Cases and Business Priorities: Customer Satisfaction Data

Motionlab works with different mediums / channels such as Video. Promotions. Offline etc.

Motionlab's features include Personalization. and Motionlab support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Motionlab analytics capabilities include Custom Reports, and Analytics.

Reviews

"...In this time we have seen our college go through 2 brand changes, a multitude of creative challenges and an on-going digital marketing requirement with high expectations on results...." Peer review by Gail Sheldrick, Marketing Manager, Furness College

Motionlab, belong to a category of solutions that help Video Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Motionlab enables agencies and brands to create personalized video messaging. The platform offers advanced technology for crafting unique video experiences.

Motionlab Customer wins, Customer success stories, Case studies

How does Motionlab facilitate Engagement Management?

How does Motionlab address your Upselling Challenges?

What makes Motionlab ideal for Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well Motionlab solved their Video Platform needs. Cuspera uses 110 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

Česká spořitelna - Banking

Motionlab Platform helped Česká spořitelna connect with customers during the Covid Christmas. The bank used personalized videos with fairy tale themes and messages from the director. Each customer go...t a unique video showing their history and local branch. The campaign led to a 37% increase in email click-through rate and a 72% video completion rate. Česká spořitelna now uses personalized videos for more products.

ČEZ - Utilities

Motionlab Platform helped ČEZ run a personalized video campaign to promote home solar panels. Each video gave customers a unique savings plan based on their location and history. The campaign saw an ...80% finish view ratio. ČEZ generated 7.3 times more leads with personalized video. The campaign's effectiveness increased by 32%. Customers gave very positive feedback.

HBO Europe - Entertainment

Motionlab helped HBO Europe create a personalized video campaign for their Christmas promotion. The campaign used a meme-generator and personalized videos based on user questionnaires. It ran in 14 c...ountries and generated 109,018 unique videos. The average conversion rate was 44.2% in the Czech Republic. Almost 25% of users shared or downloaded their videos. The campaign won awards and exceeded expectations.

Innogy - Utilities

Motionlab Platform helped Innogy boost email engagement with personalized video campaigns. The campaign aimed to upsell customers to switch electric accounts. Each customer received a video with thei...r name and unique details. The personalized approach led to a 16x higher click-through rate and a 38% lower cost-per-click compared to traditional newsletters. Video completion rates reached 73%, far above the industry average.

Komerční banka - Banking

Motionlab Platform helped Komerční banka reach millennials with a personalized video campaign. The video showed each student their payments, withdrawal locations, and special offers. This high level ...of personalization made the campaign stand out. The result was an 82% view through rate. Komerční banka and their clients were happy with the experience.

Mall.cz and Microsoft - E Commerce

Motionlab Platform helped Mall.cz and Microsoft run a personalized video campaign for computer gamers. The campaign used Mall-TV and the show 'Life is a Game' to target young adults. 20,000 personali...zed videos were sent using Bloomreach Engagement. The campaign achieved 11x higher click-through rates and a 701% increase in product sales compared to non-personalized offers. Over 60% of viewers finished the videos. The campaign also boosted brand awareness for Mall.cz.

Peers used Motionlab for engagement management and upselling

Motionlab Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Custom Reports	4.15/5 ★ Read Reviews (15)
Analytics	3.82/5 ★ Read Reviews (4)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	4.15/5 ★ Read Reviews (15)
Analytics	3.82/5 ★ Read Reviews (4)

Motionlab Integrations

Motionlab integrates with a wide range of software applications through its robust data import and export capabilities.

Few API Integrations for Motionlab

Software Failure Risk Guidance

for Motionlab

Top Failure Risks for Motionlab

MotionLab Interactive GmbH Profile

Company Name

MotionLab Interactive GmbH

Company Website

https://www.motionlab.io

HQ Location

Bubenske nabrezi 306/13, 170 00 Praha, Czech Republic

Employees

11-50

Financials

PRIVATE