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Retail Case Studies and Customer Success Stories with MERKLE
Under Armour
- Retail
- Large
Baltimore, USA
Merkle helped Under Armour move from a homebuilt commerce platform to Salesforce Commerce Cloud. The new global ecommerce site now... spans 35 storefronts and delivers sub-three second page load times. Under Armour launched the UA Rewards loyalty program, reaching over 1 million sign-ups in the first year. The loyalty conversion rate tripled and mobile conversion improved by 10%. Ongoing optimization and A/B testing continue to enhance user experience and engagement.
Merkle helped Roots expand globally using Salesforce Commerce Cloud. Roots needed a scalable ecommerce platform to support rapid sales growth... and new marketing trends. Merkle launched a digital store that handled millions of orders during the Olympics. Roots saw a 61% email open rate and 670% revenue growth from email. Merkle added features like geotargeting and multi-currency support for international shoppers.
Melissa & Doug used Merkle to launch a self-service B2B commerce portal for over 10,000 small retail customers. The new platform... integrated Salesforce Order Management and B2B Lightning, streamlining ordering and account access. This solution led to a $10M increase in incremental revenue, $450K in cost-to-serve savings, and a 10X rise in average order value. Always-on access and smart data use drove more cross-sell, upsell, and new customer growth.
JCPenney used Intelligent Messaging to launch GiftBot for holiday shoppers. The chatbot gave personalized gift recommendations and used Facebook and... Instagram ads to start conversations. 95% of users were first-time messengers. The campaign saw a 3.8x higher conversion rate than usual. 30% of new users opted in for future messages. GiftBot made holiday shopping easier and more fun for JCPenney customers.
Albert Heijn used Selligent by Marigold to digitize its animal card collection campaign. The campaign featured interactive emails with sound,... quizzes, and animal learning tools. This digital approach improved accessibility and engaged families, especially children. Results included a 75% drop in opt-out rate, a 16% higher open rate, and 28% of readers clicking the soundbox. The campaign also supported compliance with the European Accessibility Act.
Merkle helped Currys automate and scale their marketing campaigns. Currys increased campaigns from 40 to 200. They cut the cost... to serve messages by 25%. Engagement tripled and conversion rose 33% year over year. CRM revenue grew by 167% year over year. Currys used AI and data-driven personalization to reach customers at the right time.
JCPenney used Intelligent Messaging to launch GiftBot for the holiday season. The chatbot gave shoppers personalized gift ideas using Facebook... and Instagram messaging. This made shopping easier and more fun. 95% of conversations came from first-time messengers. The conversion rate was 3.8 times higher than the standard. 30% of first-time users opted in for future messages. JCPenney improved customer engagement and collected valuable data for future marketing.
Merkle ran the 'Go green on half your plate' campaign for Spar. The goal was to help shoppers buy more... fruit and vegetables. The campaign used recipes, discounts, and ads to inspire healthy eating. Fruit and vegetable sales at Spar rose by 4.5%. The brand's quality perception for produce increased by 25%. 30% of people who saw the ads tried recipes or shopped for ingredients.
Restaurants Case Studies and Customer Success Stories with MERKLE
KFC
- Restaurants
- Very Large
Shanghai, China
KFC used Merkle and Dentsu Creative to launch a virtual store on QQ for Gen Z in China. Store traffic had... dropped 16%, so KFC needed to engage young consumers online. The team built a virtual world with avatars, games, and a metaverse ordering system. In five weeks, 19 million visitors made 4.3 billion interactions. Four million burgers sold in one week. Users could order food in the metaverse and get it delivered in real life.
Merkle helped Burger King launch Royal Perks, a new loyalty program. The program offered exclusive benefits and rewards to diners.... In under eight months, Burger King grew its loyalty database by 500%. App downloads and program signups increased by 900%. Over 10 million diners engaged with the new loyalty experience. Burger King won the Braze FORGE Torchie Award for Brand of the Year.
Merkle helped Denny's build a scalable personalization engine for fast-casual dining. Denny's moved beyond one-size-fits-all messaging to create more relevant... and connected conversations with guests. The solution improved loyalty interactions and guest engagement. The focus was on delivering personalized experiences in the restaurant industry. This approach aimed to drive growth and customer loyalty for Denny's.
KFC Re:Store used a virtual store on QQ to reach young Chinese consumers. KFC faced a 16% drop in business... and less store traffic. The solution let users create avatars, buy virtual goods, and order real food in the metaverse. In five weeks, 19 million people visited and made 4.3 billion interactions. 4 million burgers sold in one week. The campaign won a Bronze Lion at Cannes.
Merkle helped Burger King launch a data-driven loyalty program using advanced CRM tools. Burger King wanted new ways to attract... customers after 70 years in the fast food business. Merkle created the 'Royal Perks' experience with exclusive offers and a 'Play to win' feature. The program used Braze for personalized journeys and Amplitude for trend tracking. In less than 8 months, Burger King grew its loyalty database by 500% and app downloads and registrations by 900%, with 10 million customers participating. Burger King won the 2022 Braze FORGE Torchie brand award for this campaign.
Food & Beverages Case Studies and Customer Success Stories with MERKLE
Sørlandets Bakhage
- Food & Beverages
- Small
Norway
Merkle used AI tools like ChatGPT and Midjourney to help Sørlandets Bakhage create a new brand identity. The project unified... branding, developed a logo, and produced a design manual. AI made it possible to quickly test many design ideas and save costs. The result was a consistent visual identity that matches the brand’s values and works across all platforms. The new design system improved customer experience and made brand communication easier.
Merkle helped Arla Foods migrate 122 websites to Google Analytics 4 across 55 global markets. The new analytics framework reduced... tracked events by 70%. Arla gained a single, global measurement solution with no disruption to daily operations. Local teams now use consistent data for better decisions. The project improved data governance and enabled smarter marketing strategies.
Merkle helped Marel transform its digital ecosystem by mining over 8 million data points across thousands of customers and orders. Marel faced challenges... with fragmented data, marketing accountability, and hybrid selling. The new digital strategy unified ERP and CRM systems, launched a value-based customer portal, and improved support. Results include a 183% increase in marketing pipeline, 280% more MQLs, 118% uplift in marketing-attributed orders, and 20% better lead conversion.
Salesforce MyTrailhead helped VodafoneZiggo boost onboarding and learning for B2B marketing staff. The new digital platform improved training completion rates... to 90%. Quality of learning materials rose from 2.5 to 4.5 out of 5. Onboarding became 33% more effective. The platform reduced commerce costs by 20%. Gamification and AI-powered tutorials increased employee engagement and knowledge sharing.
Odido used Marigold Engage to run a multichannel campaign for the 2024 Olympic Games. They sent 434,180 emails and achieved... a 39.2% click rate on the giveaway call-to-action. 2,391 customers ordered exclusive TeamNL t-shirts. The campaign integrated email, landing pages, and SMS for a seamless experience. Real-time stock management and automated processes improved efficiency and customer loyalty.
Odido used Selligent by Marigold to run a multichannel campaign. The challenge was to raise awareness of their TeamNL partnership... and boost customer loyalty. Odido gave away TeamNL t-shirts to selected customers. They used marketing materials to share athlete stories and connect with the Olympic spirit. The campaign aimed to inspire customers and strengthen brand engagement. Odido focused on customer engagement and loyalty programs in the Netherlands.
Automotive Case Studies and Customer Success Stories with MERKLE
Volvo Trucks
- Automotive
- Very Large
Gothenburg, Sweden
Merkle helped Volvo Trucks redesign its global and local websites. The goal was to simplify navigation and improve the digital... experience. They used data-driven testing to guide changes. As a result, users successfully locating a dealer increased by 718%. Contact form submissions rose by 450%. Conversions through the Truck Builder tool grew by 239%. Time spent on product pages went up by 215%.
Merkle helped AUDI AG boost corporate communications with a data-driven content strategy. The team published 1,500 Facebook posts, 62 SEO... blog articles, and 8,000 tweets. Twitter followers grew by 130%, Facebook by 11%, and engagement hit 12%. Merkle used analytics to refine content for journalists and thought leaders. The focus was on sustainable mobility and targeted messaging across social media.
Merkle helped Volvo Trucks improve their digital experience. Volvo Trucks had complex global and local websites that made it hard... for users to find information. Merkle restructured the website using the Volvo Experience System values and tested changes with data. The results were strong: 720% more users found a local dealer, contact forms increased by 450%, Truck Builder conversions rose by 239%, and time on product pages grew by 215%. Traffic to Truck Builder went up by 82%.
Consumer Goods Case Studies and Customer Success Stories with MERKLE
Neutrogena
- Consumer Goods
- Large
Los Angeles, USA
Neutrogena used the Skin360 web app to boost holiday sales. The team updated the online holiday shop and added personalized... product bundles. They used Salesforce Marketing Cloud and Einstein AI to segment audiences and send targeted messages. This led to a 56% increase in Black Friday week sales and a 16.78% conversion rate. Site traffic rose by 50%, and conversions jumped 145%. Consumers who used Skin360 spent 43% more.
VELUX used the Design Studio tool to help homeowners see how roof windows would change their homes. The tool uses... advanced 3D technology from the gaming industry. It lets design advisors show real-time visualizations, suggest window placements, and give cost overviews. Customers can see the impact of daylight and room changes before buying. This led to better sales conversations, more upselling, and higher customer satisfaction.
Salesforce B2B Lightning and Order Management helped Melissa & Doug launch a self-service wholesale ecommerce portal. The company wanted to... reach over 10,000 small retailers and needed better business intelligence. The new portal gave always-on access and easy ordering for small retail customers. Melissa & Doug saw a $10M increase in incremental revenue, $450K in cost-to-serve savings, and a 10X increase in average order value. Smart data use drove more cross-sell and upsell revenue.
Entertainment Case Studies and Customer Success Stories with MERKLE
Funlab
- Entertainment
- Medium
Melbourne, Australia
Merkle helped Funlab boost digital bookings by 69% with a new booking flow. Funlab unified eight brands using a shared... design system and integrated Salesforce for a 360-degree customer view. Digital visits doubled and digital revenue tripled after launching a loyalty program. Funlab also introduced a subscription, FunPass, to drive repeat visits. The project made Funlab’s digital experience as engaging as its venues.
Merkle helped Funlab bring their experiences online with digital solutions. The project focused on making Funlab's offerings more fun and... functional for users. Merkle used experience design to improve digital engagement. This work aimed to boost customer satisfaction and brand loyalty. Funlab now delivers better digital experiences to its customers.
City of Hope used Merkle's identity resolution and analytics to improve cancer care outreach. They reached 2 million households with... addressable TV. Response rates on linear TV rose by 10%. Cost per acquired patient dropped by 25% in addressable TV. Over 100 more patients advanced in their care journey via display ads. Data clean rooms ensured HIPAA compliance throughout the campaign.
Merkle created a personalized media strategy for City of Hope. The goal was to support critical cancer care. Merkle used... targeted media to reach patients and families. The approach focused on delivering the right message at the right time. This helped City of Hope connect with people who needed care. The strategy improved engagement with their services.
Signify used Merkle to shift Philips Hue to a direct-to-consumer model. They unified customer data and redesigned the online experience... using Adobe Experience Platform. The new system improved content performance by 25%, site load time by 70%, and conversions by 30%. Marketing teams now launch campaigns faster and target customers better. The project helped Signify become a true direct-to-consumer retailer.
Merkle helped Signify (Philips) use data to drive a direct-to-consumer transformation. The project focused on improving customer experience and digital... engagement. Merkle's solution enabled Signify to connect better with consumers. This led to a more effective digital strategy and stronger brand loyalty. The case highlights the value of data-driven marketing for consumer electronics brands.
Lumen
- Information Technology And Services
- Large
Merkle helped Lumen become a modern B2B tech solutions partner. They transformed Lumen's data and content processes. This improved engagement... and growth. Lumen now uses a modern content supply chain. The project focused on business agility and future-ready technology. Lumen evolved its customer experience with Merkle's support.
VMware
- Information Technology And Services
- Very Large
Merkle restructured VMware's Google Ads campaigns using CRM data and buyer journey insights. They cut active campaigns from 248 to... 94, making management easier. VMware saw a 79% increase in Google Ads conversions and a 48% drop in CPA. Conversion rate jumped 165% and CTR improved by 63%. The new structure let VMware add content at the right stage of the buyer journey.
Hospitality Case Studies and Customer Success Stories with MERKLE
Dyreparken (Kristiansand Zoo and Amusement Park)
- Hospitality
- Medium
Kristiansand, Norway
Braze helped Dyreparken automate digital messaging and boost sales. 7.9% of messages sold unsold seats during high season. 3.5% of... messages drove cross and up-sell after purchase. Email deliverability improved and support tickets dropped. The team now runs omni-channel campaigns and works more productively. Dyreparken delivers a digital experience that matches its in-park adventures.
Banking Case Studies and Customer Success Stories with MERKLE
Citizens Access
- Banking
- Large
Merkle helped Citizens Access launch a new national direct bank in just nine months. The goal was to reach $3... billion in deposits in six months. Citizens Access achieved $4.6 billion in balances in the first 10 months. 71% of deposits came from out-of-footprint states. Merkle used audience research, Neuroanalytics, and the M1 platform to guide product and marketing decisions. The bank earned a 71 Net Promoter Score and used customer feedback to improve services.
Swedish Association of City Missions
- Non Profit Organization Management
- Medium
Stockholm, Sweden
Merkle built a digital inventory tool for the Swedish Association of City Missions. The tool tracks food in and out... of warehouses and provides real-time data. In 2022, the NGO rescued 3,500 tons of food, saving 8,125 tons of CO2. Food handled increased by 67%. Memberships in social food stores doubled. The solution helps fight food poverty and reduce waste.
Insurance Case Studies and Customer Success Stories with MERKLE
Helvetia
- Insurance
- Large
Helvetia used Adobe Marketing Cloud and Adobe Experience Manager to transform its digital customer experience. The new website and customer... portal improved usability and allowed users to adapt offers and products to their needs. Over 925 unique users visited weekly, with 160+ daily portal visits and an average of 1.2 services used per visitor. The digitalization of the order process reduced manual effort and increased internal efficiency. Personalized content and a mobile-first UX design boosted lead generation and online turnover.
Merkle and Under Armour have a longstanding partnership focused on commerce performance. Merkle helps Under Armour improve digital experiences and... drive online sales. The partnership supports Under Armour's growth in the apparel and fashion industry. The case highlights the value of customer experience and digital commerce solutions. No specific metrics or numbers are mentioned in the content.
Manufacturing Case Studies and Customer Success Stories with MERKLE
Siemens
- Manufacturing
- Very Large
Munich, Germany
Merkle helped Siemens transform its internal communications. Siemens wanted to lead in digitalization and become more agile. Merkle supported Siemens... with data-driven communication strategies and new digital platforms. The partnership started in 2018 and focused on management, strategy, and operations. Siemens developed several award-winning projects and MVPs for global communication. The collaboration continues to drive innovation and agility at Siemens.
Other Industry Case Studies and Success Stories with MERKLE
Satair
- Aviation
- Large
Copenhagen, Denmark
Merkle helped Satair, a leading supplier of aircraft parts, transform its digital commerce. Satair gained $1B in new yearly revenue... and saved 55 FTEs in customer service with AI tools. Online orders rose by 51.4% and conversion rates jumped 76.7% on Satair Market. The new platform uses AI-guided commerce, a Mirakl-powered marketplace, and real-time order tracking. Satair now leads in aviation commerce with a fully digitized sales and service flow.
Siemens worked with Merkle to drive digitalisation. Merkle helped Siemens shape its future as a leader in digital transformation. The... case highlights Siemens' role as a driver of digitalisation. The focus is on innovation and business growth through digital solutions. No specific metrics or product names are mentioned.
Dyreparken (Kristiansand Zoo and Amusement Park)
- Entertainment
Braze helped Dyreparken improve digital guest experiences. The park faced challenges with fragmented tools and manual marketing work. They needed... better integration and automation for digital channels. Merkle and partners integrated Braze with their systems. This enabled omni-channel campaigns and personalized messaging. 7.9% of messages sold unsold seats in high season. 3.5% of messages drove cross and up-sell after purchase. Email deliverability improved, support tickets dropped, and team productivity increased.
Merkle helped Burger King launch Royal Perks, a loyalty program with exclusive benefits and personalized offers. Burger King wanted to... attract more customers as it neared 70 years in business. Merkle used data-driven strategies and CRM to support new promotions. In less than eight months, Burger King grew its loyalty database by 500%. App downloads and program sign-ups increased by 900%. Over 10 million diners engaged with the program.
Arla Foods used Merkle to migrate 122 websites to Google Analytics 4. The company needed a new analytics system before... Universal Analytics ended. Merkle and The Barn built a global GA4 framework for Arla. This reduced tracked events by 70% and improved data quality. Arla now has better analytics and can make smarter business decisions.
Albert Heijn used digital innovation to engage families and promote social good. The company transformed its animal card collection campaign... into a digital experience. Interactive features like the Soundbox and quiz made learning about animals fun and boosted brand engagement. Albert Heijn partnered with WWF-NL and Freek Vonk to add credibility. The campaign aimed to increase customer satisfaction and strengthen market position.
Merkle delivered a commerce solution for Satair. The project aimed to push the limits of digital commerce. Satair benefited from... a tailored approach to their business needs. The solution focused on growth and customer experience. Merkle's expertise helped Satair reach new heights in their industry.
Merkle built a digital inventory tool for the Swedish Association of City Missions. The tool helps staff track food in... and out, check stock, and meet food safety rules. Employees use scanners and a custom inventory balance tool. In 2022, the City Mission Food Banks saved 3,500 tons of food and cut 8,125 tons of CO2. Food handled rose by 67%. Memberships in Matmissionen social food stores doubled.
Merkle used AI tools like ChatGPT and Midjourney to help Sørlandets Bakhage transform its brand. The goal was to create... a unique, sustainable attraction in Norway. AI made the design process faster and more efficient, saving costs and allowing for many creative ideas. The project delivered a new logo, design manual, and unified branding. This approach led to a fresh and innovative brand identity for Sørlandets Bakhage.
Salesforce MyTrailhead helped VodafoneZiggo build a digital platform for knowledge sharing and training. The goal was to improve onboarding and... learning for B2B marketing employees. The new system replaced ad hoc processes and boosted motivation for knowledge sharing. VodafoneZiggo saw a 90% average completion rate for training, a 33% improvement in new joiner effectiveness, and a 20% reduction in cost of commerce. The quality of learning materials improved and a learning culture was stimulated.
Design Studio helps VELUX customers see how roof windows change their homes. Before, customers struggled to imagine the results and... advisors lacked a way to show the transformation. The tool uses 3D technology from the gaming industry to create a virtual model of the home. Advisors can show different window options, costs, and benefits in real time. This makes it easier for customers to decide and helps VELUX increase upselling opportunities.
