Real-World Case Studies and Customer Success Stories with MERKLE

Merkle helped Volvo Trucks improve their digital experience. Volvo Trucks had complex global and local websites that made it hard... for users to find information. Merkle restructured the website using the Volvo Experience System values and tested changes with data. The results were strong: 720% more users found a local dealer, contact forms increased by 450%, Truck Builder conversions rose by 239%, and time on product pages grew by 215%. Traffic to Truck Builder went up by 82%.
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Merkle helped AUDI AG boost corporate communications with a data-driven content strategy. The team published 1,500 Facebook posts, 62 SEO... blog articles, and 8,000 tweets. Twitter followers grew by 130%, Facebook by 11%, and engagement hit 12%. Merkle used analytics to refine content for journalists and thought leaders. The focus was on sustainable mobility and targeted messaging across social media.
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Merkle helped Volvo Trucks restructure its global and local websites to improve the digital experience. The project focused on simplifying... site architecture and using data-driven testing to guide changes. In less than a year, users successfully locating a dealer increased by 720%. Contact form submissions rose by 450%, and conversions through the Truck Builder tool grew by 239%. Time spent on product pages went up by 215%. These results show the impact of continuous optimization and analytics in the automotive sector.
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JCPenney used Intelligent Messaging to launch GiftBot for the holiday season. The chatbot gave shoppers personalized gift ideas using Facebook... and Instagram messaging. This made shopping easier and more fun. 95% of conversations came from first-time messengers. The conversion rate was 3.8 times higher than the standard. 30% of first-time users opted in for future messages. JCPenney improved customer engagement and collected valuable data for future marketing.
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Merkle ran the 'Go green on half your plate' campaign for Spar. The goal was to help shoppers buy more... fruit and vegetables. The campaign used recipes, discounts, and ads to inspire healthy eating. Fruit and vegetable sales at Spar rose by 4.5%. The brand's quality perception for produce increased by 25%. 30% of people who saw the ads tried recipes or shopped for ingredients.
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Merkle helped Currys upgrade their marketing campaign system, cutting manual work and boosting efficiency. Currys used AEC solutions to scale... from 40 to over 200 triggered campaigns. They matched customers to content in real time using Moveable Ink and AI subject lines. Results included a 25% drop in cost to serve, 3x more engagement, 33% higher conversion year over year, and a 167% increase in CRM revenue. The project won awards for marketing automation and innovation.
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Merkle helped Funlab bring their experiences online with digital solutions. The project focused on making Funlab's offerings more fun and... functional for users. Merkle used experience design to improve digital engagement. This work aimed to boost customer satisfaction and brand loyalty. Funlab now delivers better digital experiences to its customers.
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Merkle helped Funlab boost digital bookings by 69% with a new booking flow. Funlab used a flexible design system to... manage eight brands and speed up web development. Salesforce integration gave Funlab a 360-degree customer view for better guest experiences. Digital visits doubled and digital revenue grew by 200%. Funlab launched FunPass, a subscription for guests to enjoy all brands and activities.
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KFC Re:Store used a virtual store on QQ to reach young Chinese consumers. KFC faced a 16% drop in business... and less store traffic. The solution let users create avatars, buy virtual goods, and order real food in the metaverse. In five weeks, 19 million people visited and made 4.3 billion interactions. 4 million burgers sold in one week. The campaign won a Bronze Lion at Cannes.
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Merkle helped Burger King launch a data-driven loyalty program using advanced CRM tools. Burger King wanted new ways to attract... customers after 70 years in the fast food business. Merkle created the 'Royal Perks' experience with exclusive offers and a 'Play to win' feature. The program used Braze for personalized journeys and Amplitude for trend tracking. In less than 8 months, Burger King grew its loyalty database by 500% and app downloads and registrations by 900%, with 10 million customers participating. Burger King won the 2022 Braze FORGE Torchie brand award for this campaign.
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Salesforce B2B Lightning and Order Management helped Melissa & Doug launch a self-service wholesale ecommerce portal. The company wanted to... reach over 10,000 small retailers and needed better business intelligence. The new portal gave always-on access and easy ordering for small retail customers. Melissa & Doug saw a $10M increase in incremental revenue, $450K in cost-to-serve savings, and a 10X increase in average order value. Smart data use drove more cross-sell and upsell revenue.
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Neutrogena used Salesforce Marketing Cloud and Einstein AI to boost holiday engagement. The team refreshed Neutrogena's online shop, updated The... Bar digital resource, and launched the Skin360 web app. These changes led to a 56% increase in sales during Black Friday week. Site traffic rose by 50%, and conversions jumped 145%. The Skin360 app drove a 43% increase in spend from users who created a regimen.
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Merkle helped Lumen become a modern B2B tech solutions partner. They transformed Lumen's data and content processes. This improved engagement... and growth. Lumen now uses a modern content supply chain. The project focused on business agility and future-ready technology. Lumen evolved its customer experience with Merkle's support.
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Merkle restructured VMware's Google Ads campaigns using CRM data and buyer journey insights. They cut active campaigns from 248 to... 94, making management easier. VMware saw a 79% increase in Google Ads conversions and a 48% drop in CPA. Conversion rate jumped 165% and CTR improved by 63%. The new structure let VMware add content at the right stage of the buyer journey.
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Design Studio lets VELUX advisors show homeowners how roof windows change their space using 3D-visualisation. Before, customers struggled to imagine... the results and VELUX missed upsell chances. The tool uses Unreal Engine 5 to create a virtual home, helping advisors guide on placement, lighting, and costs. Now, advisors can customize and upsell in real time, boosting sales and customer satisfaction. AI-powered features are in development to further improve the experience.
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Merkle helped Marel transform its digital ecosystem by mining over 8 million data points across thousands of customers and orders. Marel faced challenges... with fragmented data, marketing accountability, and hybrid selling. The new digital strategy unified ERP and CRM systems, launched a value-based customer portal, and improved support. Results include a 183% increase in marketing pipeline, 280% more MQLs, 118% uplift in marketing-attributed orders, and 20% better lead conversion.
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Merkle helped Citizens Access launch a new national direct bank in just nine months. The goal was to reach $3... billion in deposits in six months. Citizens Access achieved $4.6 billion in balances in the first 10 months. 71% of deposits came from out-of-footprint states. Merkle used audience research, Neuroanalytics, and the M1 platform to guide product and marketing decisions. The bank earned a 71 Net Promoter Score and used customer feedback to improve services.
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Odido used Selligent by Marigold to run a multichannel campaign. The challenge was to raise awareness of their TeamNL partnership... and boost customer loyalty. Odido gave away TeamNL t-shirts to selected customers. They used marketing materials to share athlete stories and connect with the Olympic spirit. The campaign aimed to inspire customers and strengthen brand engagement. Odido focused on customer engagement and loyalty programs in the Netherlands.
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Merkle created a personalized media strategy for City of Hope. The goal was to support critical cancer care. Merkle used... targeted media to reach patients and families. The approach focused on delivering the right message at the right time. This helped City of Hope connect with people who needed care. The strategy improved engagement with their services.
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Merkle helped Signify (Philips) use data to drive a direct-to-consumer transformation. The project focused on improving customer experience and digital... engagement. Merkle's solution enabled Signify to connect better with consumers. This led to a more effective digital strategy and stronger brand loyalty. The case highlights the value of data-driven marketing for consumer electronics brands.
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Helvetia used Adobe Marketing Cloud and Adobe Experience Manager to transform its digital customer experience. The new website and customer... portal improved usability and allowed users to adapt offers and products to their needs. Over 925 unique users visited weekly, with 160+ daily portal visits and an average of 1.2 services used per visitor. The digitalization of the order process reduced manual effort and increased internal efficiency. Personalized content and a mobile-first UX design boosted lead generation and online turnover.
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Merkle and Under Armour have a longstanding partnership focused on commerce performance. Merkle helps Under Armour improve digital experiences and... drive online sales. The partnership supports Under Armour's growth in the apparel and fashion industry. The case highlights the value of customer experience and digital commerce solutions. No specific metrics or numbers are mentioned in the content.
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Merkle built a digital inventory tool for the Swedish Association of City Missions. The tool helps staff track food in... and out, check stock, and meet food safety rules. Employees use scanners and a custom inventory balance tool. In 2022, the City Mission Food Banks saved 3,500 tons of food and cut 8,125 tons of CO2. Food handled rose by 67%. Memberships in Matmissionen social food stores doubled.
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Albert Heijn used digital innovation to engage families and promote social good. The company transformed its animal card collection campaign... into a digital experience. Interactive features like the Soundbox and quiz made learning about animals fun and boosted brand engagement. Albert Heijn partnered with WWF-NL and Freek Vonk to add credibility. The campaign aimed to increase customer satisfaction and strengthen market position.
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Arla Foods used Merkle to migrate 122 websites to Google Analytics 4. The company needed a new analytics system before... Universal Analytics ended. Merkle and The Barn built a global GA4 framework for Arla. This reduced tracked events by 70% and improved data quality. Arla now has better analytics and can make smarter business decisions.
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Merkle helped Burger King launch Royal Perks, a loyalty program with exclusive benefits and personalized offers. Burger King wanted to... attract more customers as it neared 70 years in business. Merkle used data-driven strategies and CRM to support new promotions. In less than eight months, Burger King grew its loyalty database by 500%. App downloads and program sign-ups increased by 900%. Over 10 million diners engaged with the program.
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Braze helped Dyreparken improve digital guest experiences. The park faced challenges with fragmented tools and manual marketing work. They needed... better integration and automation for digital channels. Merkle and partners integrated Braze with their systems. This enabled omni-channel campaigns and personalized messaging. 7.9% of messages sold unsold seats in high season. 3.5% of messages drove cross and up-sell after purchase. Email deliverability improved, support tickets dropped, and team productivity increased.
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Merkle delivered a commerce solution for Satair. The project aimed to push the limits of digital commerce. Satair benefited from... a tailored approach to their business needs. The solution focused on growth and customer experience. Merkle's expertise helped Satair reach new heights in their industry.
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Siemens worked with Merkle to drive digitalisation. Merkle helped Siemens shape its future as a leader in digital transformation. The... case highlights Siemens' role as a driver of digitalisation. The focus is on innovation and business growth through digital solutions. No specific metrics or product names are mentioned.
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Merkle used AI tools like ChatGPT and Midjourney to help Sørlandets Bakhage transform its brand. The goal was to create... a unique, sustainable attraction in Norway. AI made the design process faster and more efficient, saving costs and allowing for many creative ideas. The project delivered a new logo, design manual, and unified branding. This approach led to a fresh and innovative brand identity for Sørlandets Bakhage.
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Design Studio helps VELUX customers see how roof windows change their homes. Before, customers struggled to imagine the results and... advisors lacked a way to show the transformation. The tool uses 3D technology from the gaming industry to create a virtual model of the home. Advisors can show different window options, costs, and benefits in real time. This makes it easier for customers to decide and helps VELUX increase upselling opportunities.
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Salesforce MyTrailhead helped VodafoneZiggo build a digital platform for knowledge sharing and training. The goal was to improve onboarding and... learning for B2B marketing employees. The new system replaced ad hoc processes and boosted motivation for knowledge sharing. VodafoneZiggo saw a 90% average completion rate for training, a 33% improvement in new joiner effectiveness, and a 20% reduction in cost of commerce. The quality of learning materials improved and a learning culture was stimulated.
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