Merkle: a global, data-driven, performance marketing agency
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Retail Case Studies and Success Stories with MERKLE
CASE STUDY JCPenney
JCPenney used Intelligent Messaging to launch GiftBot for the holiday season. The chatbot gave shoppers personalized gift ideas using Facebook and Instagram messaging. This made shopping easier and m...ore fun. 95% of conversations came from first-time messengers. The conversion rate was 3.8 times higher than the standard. 30% of first-time users opted in for future messages. JCPenney improved customer engagement and collected valuable data for future marketing.
Albert Heijn used digital innovation to engage families and promote social good. The company transformed its animal card collection campaign into a digital experience. Interactive features like the S...oundbox and quiz made learning about animals fun and boosted brand engagement. Albert Heijn partnered with WWF-NL and Freek Vonk to add credibility. The campaign aimed to increase customer satisfaction and strengthen market position.
Currys achieved a 25% cost reduction, tripled engagement, increased conversion by 33%, and boosted CRM revenue by 167% through an innovative, automated marketing approach.
Salesforce Commerce Cloud helped Under Armour move from a homebuilt platform to a global ecommerce operation. Merkle supported the transition, optimizing both backend and frontend for faster load tim...es. Under Armour launched the UA Rewards loyalty program using Merkle’s LoyaltyPlus platform. Results include 1 million loyalty sign-ups in the first year, a 3X higher loyalty conversion rate, and a 10% improvement in mobile conversion.
Merkle ran the 'Go green on half your plate' campaign for Spar. The goal was to help shoppers buy more fruit and vegetables. The campaign used recipes, discounts, and ads to inspire healthy eating. F...ruit and vegetable sales at Spar rose by 4.5%. The brand's quality perception for produce increased by 25%. 30% of people who saw the ads tried recipes or shopped for ingredients.
Food & Beverages Case Studies and Success Stories with MERKLE
CASE STUDY Arla Foods
Arla Foods used Merkle to migrate 122 websites to Google Analytics 4. The company needed a new analytics system before Universal Analytics ended. Merkle and The Barn built a global GA4 framework for ...Arla. This reduced tracked events by 70% and improved data quality. Arla now has better analytics and can make smarter business decisions.
Entertainment Case Studies and Success Stories with MERKLE
CASE STUDY Dyreparken (Kristiansand Zoo and Amusement Park)
Braze helped Dyreparken improve digital guest experiences. The park faced challenges with fragmented tools and manual marketing work. They needed better integration and automation for digital channel...s. Merkle and partners integrated Braze with their systems. This enabled omni-channel campaigns and personalized messaging. 7.9% of messages sold unsold seats in high season. 3.5% of messages drove cross and up-sell after purchase. Email deliverability improved, support tickets dropped, and team productivity increased.
Salesforce B2B Lightning and Order Management helped Melissa & Doug launch a self-service wholesale ecommerce portal. The company wanted to reach over 10,000 small retailers and needed better busines...s intelligence. The new portal gave always-on access and easy ordering for small retail customers. Melissa & Doug saw a $10M increase in incremental revenue, $450K in cost-to-serve savings, and a 10X increase in average order value. Smart data use drove more cross-sell and upsell revenue.
Telecommunications Case Studies and Success Stories with MERKLE
CASE STUDY Odido
Odido used Selligent by Marigold to run a multichannel campaign. The challenge was to raise awareness of their TeamNL partnership and boost customer loyalty. Odido gave away TeamNL t-shirts to select...ed customers. They used marketing materials to share athlete stories and connect with the Olympic spirit. The campaign aimed to inspire customers and strengthen brand engagement. Odido focused on customer engagement and loyalty programs in the Netherlands.
Hospital & Health Care Case Studies and Success Stories with MERKLE
CASE STUDY City of Hope
Merkury helped City of Hope improve its TV and video strategy for cancer care. City of Hope wanted to reach more patients and measure results better. They used identity resolution, closed-loop report...ing, and machine learning models. The new approach reached 2 million households, increased response rates on linear TV by 10%, and improved cost-per-acquired-patient by 25% in addressable TV. Over 100 more patients moved forward in their care journey through display ads.
Automotive Case Studies and Success Stories with MERKLE
CASE STUDY Volvo Trucks
Merkle helped Volvo Trucks improve their digital experience. Volvo Trucks had complex global and local websites that made it hard for users to find information. Merkle restructured the website using ...the Volvo Experience System values and tested changes with data. The results were strong: 720% more users found a local dealer, contact forms increased by 450%, Truck Builder conversions rose by 239%, and time on product pages grew by 215%. Traffic to Truck Builder went up by 82%.
Volvo Trucks achieved a 718% increase in users locating dealers, 450% more contact form submissions, and 239% higher conversions with enhanced digital experience and data-driven strategies.
Restaurants Case Studies and Success Stories with MERKLE
CASE STUDY KFC
KFC Re:Store used a virtual store on QQ to reach young Chinese consumers. KFC faced a 16% drop in business and less store traffic. The solution let users create avatars, buy virtual goods, and order ...real food in the metaverse. In five weeks, 19 million people visited and made 4.3 billion interactions. 4 million burgers sold in one week. The campaign won a Bronze Lion at Cannes.
Merkle helped Burger King launch a data-driven loyalty program using advanced CRM tools. Burger King wanted new ways to attract customers after 70 years in the fast food business. Merkle created the ...'Royal Perks' experience with exclusive offers and a 'Play to win' feature. The program used Braze for personalized journeys and Amplitude for trend tracking. In less than 8 months, Burger King grew its loyalty database by 500% and app downloads and registrations by 900%, with 10 million customers participating. Burger King won the 2022 Braze FORGE Torchie brand award for this campaign.
Merkle helped Burger King launch Royal Perks, a loyalty program with exclusive benefits and personalized offers. Burger King wanted to attract more customers as it neared 70 years in business. Merkle... used data-driven strategies and CRM to support new promotions. In less than eight months, Burger King grew its loyalty database by 500%. App downloads and program sign-ups increased by 900%. Over 10 million diners engaged with the program.
Merkle helped Siemens with digital transformation in corporate communications. Siemens wanted to lead in digitalization and enable other companies. Merkle supported Siemens since 2018 with consulting..., data-driven communication, and new digital platforms. Teams worked together at management, strategic, and operational levels. Siemens developed several award-winning projects and MVPs for global communication. Siemens values Merkle for reliability, innovation, and passion.
Adobe Experience Platform helped Signify shift Philips Hue to a direct-to-consumer model. Signify faced challenges with disconnected data and needed a better online experience. Merkle unified custome...r data, improved site UX, and enabled personalized journeys. The project led to a 25% improvement in content performance, 70% faster site load times, and 30% more conversions.
Merkle used AI tools like ChatGPT and Midjourney to help Sørlandets Bakhage transform its brand. The goal was to create a unique, sustainable attraction in Norway. AI made the design process faster a...nd more efficient, saving costs and allowing for many creative ideas. The project delivered a new logo, design manual, and unified branding. This approach led to a fresh and innovative brand identity for Sørlandets Bakhage.
Salesforce MyTrailhead helped VodafoneZiggo build a digital platform for knowledge sharing and training. The goal was to improve onboarding and learning for B2B marketing employees. The new system re...placed ad hoc processes and boosted motivation for knowledge sharing. VodafoneZiggo saw a 90% average completion rate for training, a 33% improvement in new joiner effectiveness, and a 20% reduction in cost of commerce. The quality of learning materials improved and a learning culture was stimulated.
Merkle built a digital inventory tool for the Swedish Association of City Missions. The tool helps staff track food in and out, check stock, and meet food safety rules. Employees use scanners and a c...ustom inventory balance tool. In 2022, the City Mission Food Banks saved 3,500 tons of food and cut 8,125 tons of CO2. Food handled rose by 67%. Memberships in Matmissionen social food stores doubled.
Merkle helped Satair transform its digital commerce platform for aircraft parts. Satair needed to overhaul old, error-prone systems and improve order visibility and efficiency. Merkle built a scalabl...e, AI-guided commerce solution with a headless architecture and real-time data integration. Satair achieved $1B in new annual revenue, saved 55 FTEs in customer service, saw a 51.4% increase in orders, and a 76.7% boost in online conversion rate.
Design Studio helps VELUX customers see how roof windows change their homes. Before, customers struggled to imagine the results and advisors lacked a way to show the transformation. The tool uses 3D ...technology from the gaming industry to create a virtual model of the home. Advisors can show different window options, costs, and benefits in real time. This makes it easier for customers to decide and helps VELUX increase upselling opportunities.
Salesforce helped Funlab bring its fun venue experiences online. Funlab wanted to make digital booking easy and boost sales. The new booking flow increased conversions by 69%. Digital visits doubled.... Digital revenue grew by 200%. Funlab now uses a flexible design system and a subscription called FunPass. The solution connects customer data for better experiences across all brands.
