MERKLE Overview

Merkle focuses on enhancing customer experience to help brands excel in the competitive market. By leveraging their expertise in affiliate marketing, Merkle provides solutions that enable brands to effectively engage and retain customers. Their approach emphasizes collaboration with ambitious brands, drawing on over three decades of experience to deliver impactful customer interactions. This strategic focus on experience-driven marketing helps brands navigate the evolving landscape, ensuring they remain competitive and relevant in the experience economy.

Use Cases

Customers recommend Advertisement, Digital Marketing, Engagement Management, as the business use cases that they have been most satisfied with while using MERKLE.

Other use cases:

  • Loyalty Management
  • Campaign Management
  • Social Media Analytics
  • Collaboration
  • Lead Qualification: Technographic
  • Personalized Marketing
  • White Labeling
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using MERKLE.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Launch New Products
  • Scale Best Practices
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Grow Market Share
  • Build Brand Awareness
  • Improve ROI
  • Improve Digital And Social Presence
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MERKLE Use-Cases and Business Priorities: Customer Satisfaction Data

MERKLE works with different mediums / channels such as Review Sites. Amazon. Social Media etc.

MERKLE's features include Personalization, SEO, SEM, etc. and MERKLE support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also MERKLE analytics capabilities include Analytics, and Custom Reports.

Reviews

"...HelloWorld is a digital marketing solutions company working with the world s leading brands...." Peer review

MERKLE, Post Affiliate Pro, Tapfiliate, Cake Affiliate Marketing Solution, Affise, etc., all belong to a category of solutions that help Affiliate Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Merkle delivers transformative, data-driven customer experiences for leading global brands. Their motto: "We dream. We do. We deliver."

Popular Business Setting

for MERKLE

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Consumer Services

Popular in

  • Small Business
  • Large Enterprise

MERKLE is popular in Marketing And Advertising, Computer Software, and Consumer Services and is widely used by Small Business, and Large Enterprise,

MERKLE Customer wins, Customer success stories, Case studies

What Are the key features of MERKLE for Digital Marketing?

How can MERKLE enhance your Engagement Management process?

How efficiently Does MERKLE manage your Loyalty Management?

How can MERKLE enhance your Campaign Management process?

11 buyers and buying teams have used Cuspera to assess how well MERKLE solved their Affiliate Marketing needs. Cuspera uses 1011 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Affiliate Marketing needs.

Albert Heijn - Retail

Albert Heijn used digital innovation to engage families and promote social good. The company transformed its animal card collection campaign into a digital experience. Interactive features like the S...oundbox and quiz made learning about animals fun and boosted brand engagement. Albert Heijn partnered with WWF-NL and Freek Vonk to add credibility. The campaign aimed to increase customer satisfaction and strengthen market position.

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Arla Foods - Food & Beverages

Arla Foods used Merkle to migrate 122 websites to Google Analytics 4. The company needed a new analytics system before Universal Analytics ended. Merkle and The Barn built a global GA4 framework for ...Arla. This reduced tracked events by 70% and improved data quality. Arla now has better analytics and can make smarter business decisions.

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Burger King - Restaurants

Merkle helped Burger King launch Royal Perks, a loyalty program with exclusive benefits and personalized offers. Burger King wanted to attract more customers as it neared 70 years in business. Merkle... used data-driven strategies and CRM to support new promotions. In less than eight months, Burger King grew its loyalty database by 500%. App downloads and program sign-ups increased by 900%. Over 10 million diners engaged with the program.

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City of Hope - Hospital & Health Care

Merkury helped City of Hope improve its TV and video strategy for cancer care. City of Hope wanted to reach more patients and measure results better. They used identity resolution, closed-loop report...ing, and machine learning models. The new approach reached 2 million households, increased response rates on linear TV by 10%, and improved cost-per-acquired-patient by 25% in addressable TV. Over 100 more patients moved forward in their care journey through display ads.

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Dyreparken (Kristiansand Zoo and Amusement Park) - Entertainment

Braze helped Dyreparken improve digital guest experiences. The park faced challenges with fragmented tools and manual marketing work. They needed better integration and automation for digital channel...s. Merkle and partners integrated Braze with their systems. This enabled omni-channel campaigns and personalized messaging. 7.9% of messages sold unsold seats in high season. 3.5% of messages drove cross and up-sell after purchase. Email deliverability improved, support tickets dropped, and team productivity increased.

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Funlab - Media & Entertainment

Salesforce helped Funlab bring its fun venue experiences online. Funlab wanted to make digital booking easy and boost sales. The new booking flow increased conversions by 69%. Digital visits doubled.... Digital revenue grew by 200%. Funlab now uses a flexible design system and a subscription called FunPass. The solution connects customer data for better experiences across all brands.

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Frequently Asked Questions(FAQ)

for MERKLE

What is MERKLE?

Merkle is a marketing performance management platform built to maximize the value of the customer portfolios. It helps to acquire customers and grow market share.

Merkle provides a suite of products that assist brands in driving marketing transformation. It creates, targets, and measures the customized customer experiences which provide immediate results in the form of present reaction and change, and also build tomorrow's increased loyalty and customer value.

Merkle uses data, technology, and analytics to help the brands make their advertising more addressable, their experiences more personal, and manage relationships over time. It consolidates all customer data into one source, connects them to the leading marketing platforms and analyses the data to make wise decisions.

What is MERKLE used for?

MERKLE is a Affiliate Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Advertisement, Digital Marketing and Engagement Management .

What are the top features of MERKLE?

Personalization, SEO and SEM are some of the top features of MERKLE.

Who uses MERKLE?

MERKLE is used by Marketing And Advertising, Computer Software and Consumer Services among other industries.

What are MERKLE alternatives?

Post Affiliate Pro, Tapfiliate, Cake Affiliate Marketing Solution and Affise are popular alternatives for MERKLE.

Where is MERKLE located?

MERKLE is headquartered at 10800 NE 8th St., Suite 800 Bellevue, WA 98004.
lightning

Peers used MERKLE for advertisement and digital marketing

MERKLE Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (7)
Analytics

4.72/5 ★

Read Reviews (77)
Custom Reports

4.45/5 ★

Read Reviews (180)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (7)
Analytics

4.72/5 ★

Read Reviews (77)
Custom Reports

4.45/5 ★

Read Reviews (180)

Software Failure Risk Guidance

?

for MERKLE

Overall Risk Meter

Low Medium High

Top Failure Risks for MERKLE

Merkle Inc News

Executive

Mobile Travel Agents' new full owner Helloworld announce Lesley Owen as new group ...

Helloworld, now the full owner of Mobile Travel Agents (MTA), has appointed Lesley Owen as the new Group General Manager. Owen, with over 25 years in travel and aviation, succeeds Don Beattie, who retires but remains an advisor. This appointment follows Helloworld's $36 million acquisition of the remaining MTA stake, emphasizing growth and innovation.

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Partnership

Merkle Becomes Official Reseller and Strategic Partner of Amplitude in Northern Europe

Merkle has become an official reseller and strategic partner of Amplitude in Northern Europe, covering Sweden, Denmark, Norway, Finland, and the Netherlands. This partnership allows Merkle to offer Amplitude's digital analytics platform, along with related services such as implementation, training, and consulting. The collaboration aims to enhance digital product experiences and customer journey optimization in the Nordics.

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Partnership

Back the bush: Helloworld, VIVA Holidays and OQTA launch Outback Queensland recovery ...

Helloworld Travel, VIVA Holidays, and the Outback Queensland Tourism Association (OQTA) have launched a campaign to boost tourism in flood-affected Outback Queensland. Running until July 17, 2025, it offers curated travel packages with exclusive savings and experiences. The initiative aims to aid economic recovery and raise long-term awareness of the region as a travel destination.

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Partnership

Kellogg's Town digital playground immersive experience goes live in partnership with Merkle dentsu

Kelloggs Town, a digital experience, is launched in Europe by Merkle and dentsu, featuring a virtual town for user interaction with Kelloggs cereal products.

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Merkle Inc Profile

Company Name

Merkle Inc

Company Website

//merkle.com

Year Founded

1971

HQ Location

10800 NE 8th St., Suite 800 Bellevue, WA 98004

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

M&A